{"id":16095,"date":"2026-02-06T14:19:04","date_gmt":"2026-02-06T12:19:04","guid":{"rendered":"https:\/\/daimatics.agency\/?p=16095"},"modified":"2026-02-11T09:57:10","modified_gmt":"2026-02-11T07:57:10","slug":"engine-optimization-and-advanced-geo-seo","status":"publish","type":"post","link":"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/","title":{"rendered":"AI-based search engine optimization (GEO): the new standard for advanced SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#Per_que_el_SEO_classic_ja_no_es_suficient\">Per qu&egrave; el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> cl&agrave;ssic ja no &eacute;s suficient?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#Que_es_exactament_el_GEO_Generative_Engine_Optimization\">Qu&#xE8; &#xE9;s exactament el GEO (Generative Engine Optimization)?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#Com_decideix_una_IA_quines_marques_son_rellevants\">Com decideix una IA quines marques s&#xF3;n rellevants?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#El_paper_clau_de_lexpert_per_que_la_persona_importa_mes_que_mai\">El paper clau de l&#x2019;expert: per qu&#xE8; la persona importa m&#xE9;s que mai<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#Com_ha_devolucionar_el_contingut_per_ser_util_a_les_IA\">Com ha d&#x2019;evolucionar el contingut per ser &#xFA;til a les IA?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#SEO_GEO_la_combinacio_guanyadora\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> + GEO: la combinaci&oacute; guanyadora<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#Per_que_Daimatics_es_pionera_en_GEO\">Per qu&#xE8; Daimatics &#xE9;s pionera en GEO<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daimatics.agency\/en\/optimitzacio-motors-ia-geo-seo-avancat\/#FAQS\">FAQ'S<\/a><\/li><\/ul><\/nav><\/div>\n<style>.elementor-widget-container .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-container .protected-content-error-msg{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-16095 .elementor-element.elementor-element-f44ef62{--display:flex;}.elementor-widget-html .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .protected-content-error-msg{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );color:var( --e-global-color-primary );}.elementor-widget-heading .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .protected-content-error-msg{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-16095 .elementor-element.elementor-element-6677604f{--display:flex;}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion, .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-wrapper{border-style:none;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-accordion-icon{font-size:16px;color:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header svg.fa-accordion-icon{height:16px;width:16px;line-height:16px;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list .eael-accordion_media-icon i{font-size:16px;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list .eael-accordion_media-icon svg{height:16px;width:16px;line-height:16px;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-accordion-icon,\n                    .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-wrapper .eael-accordion_media-lists .eael-accordion_media-list{gap:10px;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header, \n                .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-wrapper .eael-accordion_media-list{background-color:#FF7FC2;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .eael-accordion-tab-title{color:#FFFFFF;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-content .eael-accordion_media-title{color:#FFFFFF;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-accordion-icon-svg svg{color:var( --e-global-color-fa302c4 );fill:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header svg{fill:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list .eael-accordion_media-icon{color:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header,\n                .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-wrapper .eael-accordion_media-lists .eael-accordion_media-list{border-style:solid;border-width:1px 1px 1px 1px;border-color:var( --e-global-color-secondary );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header:hover .eael-accordion-tab-title,\n                    .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list:not(.active):hover .eael-accordion_media-title{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header:hover .fa-accordion-icon{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header:hover .fa-accordion-icon svg{color:#fff;fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header:hover svg.fa-accordion-icon{fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list:hover .eael-accordion_media-icon i{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list:hover .eael-accordion_media-icon svg{fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active .eael-accordion-tab-title{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active .fa-accordion-icon{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active .fa-accordion-icon svg{color:#fff;fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active svg.fa-accordion-icon{fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list.active .eael-accordion_media-icon i{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list.active .eael-accordion_media-icon svg{fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-content{color:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-accordion_media-list .eael-accordion_media-content .eael-accordion_media-description{color:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-toggle, .elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header > .fa-toggle-svg{font-size:16px;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header svg.fa-toggle{height:16px;width:16px;line-height:16px;fill:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-toggle{color:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header .fa-toggle svg{color:var( --e-global-color-fa302c4 );fill:var( --e-global-color-fa302c4 );}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active .fa-toggle{color:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active .fa-toggle svg{color:#fff;fill:#fff;}.elementor-16095 .elementor-element.elementor-element-39e4ea19 .eael-adv-accordion .eael-accordion-list .eael-accordion-header.active svg.fa-toggle{fill:#fff;}@media(max-width:1024px){.elementor-widget-container .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-container .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );}.elementor-widget-heading .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}@media(max-width:767px){.elementor-widget-container .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-container .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );}.elementor-widget-heading .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16095\" class=\"elementor elementor-16095\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f44ef62 e-flex e-con-boxed e-con e-parent\" data-id=\"f44ef62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422ac0f elementor-widget elementor-widget-html\" data-id=\"422ac0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\nLa manera com les persones troben informaci&#xF3; ha canviat radicalment. Ja no depenem exclusivament de Google.\nAvui, motors basats en intel&#xB7;lig&#xE8;ncia artificial com ChatGPT, Google AI Overview o altres sistemes conversacionals\ndecideixen quines marques, empreses i experts esdevenen visibles.\n\nAquesta nova realitat t&#xE9; nom: <strong>GEO (Generative Engine Optimization)<\/strong>.\nNo &eacute;s una moda. No &eacute;s una extensi&oacute; del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> cl&agrave;ssic. &Eacute;s un canvi estructural en la manera com es construeix\nl&rsquo;autoritat digital.\n\nDes de <strong>Daimatics<\/strong>, amb m&#xE9;s de <strong>20 anys d&#x2019;experi&#xE8;ncia<\/strong> en posicionament i estrat&egrave;gia digital,\nfa temps que vam detectar aquest canvi. El GEO no substitueix el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>: <strong>el transcendeix<\/strong>.\nI les empreses que no s&#x2019;hi adaptin quedaran fora del relat digital.\n\n\n<h2><span class=\"ez-toc-section\" id=\"Per_que_el_SEO_classic_ja_no_es_suficient\"><\/span>Per qu&egrave; el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> cl&agrave;ssic ja no &eacute;s suficient?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nEl <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> tradicional continua sent necessari, per&ograve; ja no &eacute;s suficient. Durant anys hem optimitzat webs\npensant en paraules clau, enlla&ccedil;os i m&egrave;triques t&egrave;cniques. Avui, aix&ograve; nom&eacute;s &eacute;s una part del joc.\n\nEls motors d&rsquo;IA no &ldquo;llegeixen&rdquo; el contingut com Google. <strong>L&#x2019;analitzen com ho faria una persona experta<\/strong>.\nDetecten coneixement real, coher&#xE8;ncia, profunditat i experi&#xE8;ncia demostrada.\n\nAix&#xF2; explica un fenomen cada vegada m&#xE9;s habitual: webs amb menys tr&#xE0;nsit org&#xE0;nic per&#xF2; amb m&#xE9;s pres&#xE8;ncia\nen respostes d&#x2019;IA, i altres amb molt <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> t&egrave;cnic<\/span> per&#xF2; completament invisibles en entorns conversacionals.\n<h2><span class=\"ez-toc-section\" id=\"Que_es_exactament_el_GEO_Generative_Engine_Optimization\"><\/span>Qu&#xE8; &#xE9;s exactament el GEO (Generative Engine Optimization)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nEl GEO &#xE9;s l&#x2019;estrat&#xE8;gia orientada a fer que una marca, una empresa o una persona experta\n<strong>sigui citada, recomanada i utilitzada com a font<\/strong> per sistemes d&#x2019;intel&#xB7;lig&#xE8;ncia artificial.\n\nNo es tracta de posicionar URLs. Es tracta de posicionar <strong>coneixement<\/strong>.\nLes IA construeixen respostes a partir de fonts fiables, repetides, consistents i contextuals.\n\nSi el teu contingut no aporta valor real, si no demostra experi&#xE8;ncia directa o si nom&#xE9;s repeteix\nel que ja diuen altres webs, la IA simplement t&#x2019;ignorar&#xE0;.\n\n<!-- BLOC IMATGE 2 -->\n<div style=\"margin: 50px 0; padding: 30px; border: 2px dashed #FF7FC2; background: linear-gradient(135deg,#12091f,#1b0f2e); color: #ffffff;\">\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-16101 aligncenter\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics.png\" alt=\"david ceo daimatics\" width=\"1152\" height=\"693\" title=\"\" srcset=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics.png 1152w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics-300x180.png 300w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics-1024x616.png 1024w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics-768x462.png 768w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/david-ceo-daimatics-18x12.png 18w\" sizes=\"(max-width: 1152px) 100vw, 1152px\"\/>\n<p style=\"margin: 0; opacity: 0.9;\"><\/p>\n\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Com_decideix_una_IA_quines_marques_son_rellevants\"><\/span>Com decideix una IA quines marques s&#xF3;n rellevants?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nLes IA no treballen amb r&#xE0;nquings cl&#xE0;ssics. Treballen amb <strong>patrons<\/strong>.\nAnalitzen quines marques apareixen de manera recurrent en contextos especialitzats,\nquines ofereixen explicacions clares i quines mantenen coher&#xE8;ncia en el temps.\n\nAqu&#xED; entren en joc factors com:\n<ul>\n \t<li>Autoritat demostrada de l&#x2019;autor o l&#x2019;empresa<\/li>\n \t<li>Profunditat real del contingut<\/li>\n \t<li>Consist&#xE8;ncia tem&#xE0;tica<\/li>\n \t<li>Pres&#xE8;ncia en fonts externes fiables<\/li>\n \t<li>Claredat en l&#x2019;estructura del coneixement<\/li>\n<\/ul>\nEl GEO no es pot improvisar. &#xC9;s una estrat&#xE8;gia a mitj&#xE0; i llarg termini basada en reputaci&#xF3; digital.\n<h2><span class=\"ez-toc-section\" id=\"El_paper_clau_de_lexpert_per_que_la_persona_importa_mes_que_mai\"><\/span>El paper clau de l&#x2019;expert: per qu&#xE8; la persona importa m&#xE9;s que mai<span class=\"ez-toc-section-end\"><\/span><\/h2>\nEn entorns d&#x2019;IA, la marca corporativa sola ja no &#xE9;s suficient.\nLa figura de l&#x2019;<strong>expert real<\/strong> &eacute;s clau.\n\nQuan una IA cita un contingut, no nom&eacute;s cita una web: valida una font.\nPer aix&ograve;, el coneixement acumulat, l&rsquo;experi&egrave;ncia demostrada i la traject&ograve;ria professional\ns&oacute;n determinants.\n\nA Daimatics, aquest factor &eacute;s central. No parlem de teoria.\nParlem de m&eacute;s de dues d&egrave;cades treballant amb <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, SEM, ecommerce i estrat&egrave;gia digital real.\nAix&ograve; &eacute;s el que les IA detecten i valoren.\n\n<!-- BLOC IMATGE 3 -->\n<div style=\"margin: 50px 0; padding: 30px; border: 2px dashed #FF7FC2; background: linear-gradient(135deg,#12091f,#1b0f2e); color: #ffffff;\">\n<p style=\"margin: 0; opacity: 0.9;\"><img decoding=\"async\" class=\"size-full wp-image-16102 aligncenter\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg.png\" alt=\"seo vs geo intelligencia artificial daimatics\" width=\"1152\" height=\"693\" title=\"\" srcset=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg.png 1152w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg-300x180.png 300w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg-1024x616.png 1024w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg-768x462.png 768w, https:\/\/daimatics.agency\/wp-content\/uploads\/2026\/02\/seo-vs-geo-intelligencia-artificial-daimatics.jpg-18x12.png 18w\" sizes=\"(max-width: 1152px) 100vw, 1152px\"\/><\/p>\n\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Com_ha_devolucionar_el_contingut_per_ser_util_a_les_IA\"><\/span>Com ha d&#x2019;evolucionar el contingut per ser &#xFA;til a les IA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nEl contingut orientat a GEO ha de complir tres condicions:\n\n<strong>1. Profunditat.<\/strong> No val quedar-se en definicions superficials.\nCal explicar el perqu&#xE8;, el com i el per a qu&#xE8;.\n\n<strong>2. Estructura clara.<\/strong> Les IA entenen millor els continguts ben jerarquitzats,\namb blocs diferenciats i relacions sem&#xE0;ntiques clares.\n\n<strong>3. Experi&#xE8;ncia real.<\/strong> Casos, reflexions, advert&#xE8;ncies i coneixement aplicat.\nNo textos gen&#xE8;rics.\n\nAix&#xF2; implica articles m&#xE9;s llargs, m&#xE9;s visuals i molt m&#xE9;s treballats.\nExactament el tipus de contingut que est&#xE0;s llegint ara.\n<h2><span class=\"ez-toc-section\" id=\"SEO_GEO_la_combinacio_guanyadora\"><\/span><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> + GEO: la combinaci&oacute; guanyadora<span class=\"ez-toc-section-end\"><\/span><\/h2>\nEl gran error &eacute;s pensar que cal abandonar el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>.\nNo &eacute;s aix&iacute;.\n\nEl <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> continua sent la base t&egrave;cnica:\nindexaci&oacute;, rendiment, arquitectura web, schema, enlla&ccedil;at intern.\n\nEl GEO &eacute;s la capa estrat&egrave;gica superior:\nautoritat, reputaci&oacute;, citaci&oacute; i visibilitat en entorns d&rsquo;IA.\n\nQuan combines ambd&oacute;s, construeixes una pres&egrave;ncia digital\n<strong>resistent al futur<\/strong>.\n<h2><span class=\"ez-toc-section\" id=\"Per_que_Daimatics_es_pionera_en_GEO\"><\/span>Per qu&#xE8; Daimatics &#xE9;s pionera en GEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\nA Daimatics no hem esperat que el canvi fos evident.\nL&#x2019;hem anticipat.\n\nHem adaptat continguts, estructures, estrat&#xE8;gies i processos\nperqu&#xE8; els nostres clients &#x2014;i la nostra pr&#xF2;pia marca&#x2014;\nsiguin visibles tant a Google com als motors d&#x2019;IA.\n\nAix&#xF2; no &#xE9;s una promesa. &#xC9;s una metodologia.\n\nEl GEO no va de trucs. Va de coneixement real.\nI aqu&#xED; &#xE9;s on marquem la difer&#xE8;ncia.\n\nSi vols que la teva marca sigui visible en el nou ecosistema digital,\nel moment d&#x2019;actuar &#xE9;s ara.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d37c43 elementor-widget elementor-widget-heading\" data-id=\"6d37c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"FAQS\"><\/span>FAQ'S\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6677604f e-flex e-con-boxed e-con e-parent\" data-id=\"6677604f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e4ea19 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"39e4ea19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-39e4ea19\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"39e4ea19\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qu-s-exactament-el-geo-i-en-qu-es-diferencia-del-seo-tradicional\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9711\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu&egrave; &eacute;s exactament el GEO i en qu&egrave; es diferencia del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> tradicional?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9711\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"qu-s-exactament-el-geo-i-en-qu-es-diferencia-del-seo-tradicional\"><p>El GEO (Generative Engine Optimization) &eacute;s l&rsquo;optimitzaci&oacute; de contingut perqu&egrave; sigui comprensible, fiable i citable per sistemes d&rsquo;intel&middot;lig&egrave;ncia artificial com ChatGPT, Google AI Overview o altres motors conversacionals. A difer&egrave;ncia del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> tradicional, que prioritza paraules clau i r&agrave;nquings, el GEO posa el focus en l&rsquo;autoritat real, el context, la claredat del discurs i l&rsquo;experi&egrave;ncia demostrable de l&rsquo;autor o empresa.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"per-qu-les-intelligncies-artificials-no-mostren-les-mateixes-webs-que-google\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9712\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Per qu&#xE8; les intel&#xB7;lig&#xE8;ncies artificials no mostren les mateixes webs que Google?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9712\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"per-qu-les-intelligncies-artificials-no-mostren-les-mateixes-webs-que-google\"><p>Les IA no funcionen amb un r&agrave;nquing de resultats com Google. Seleccionen fonts que consideren expertes, coherents i fiables, basant-se en la profunditat del contingut, la consist&egrave;ncia del missatge, la reputaci&oacute; de l&rsquo;autor i la capacitat d&rsquo;explicar b&eacute; un tema. Moltes webs amb bon <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> cl&agrave;ssic no apareixen perqu&egrave; no transmeten coneixement real ni autoritat demostrable.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"com-decideix-una-ia-quins-experts-o-empreses-sn-fiables\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9713\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Com decideix una IA quins experts o empreses s&#xF3;n fiables?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9713\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"com-decideix-una-ia-quins-experts-o-empreses-sn-fiables\"><p>Les intel&#xB7;lig&#xE8;ncies artificials analitzen m&#xFA;ltiples senyals: coher&#xE8;ncia del discurs, profunditat del contingut, estructura sem&#xE0;ntica clara, pres&#xE8;ncia d&#x2019;autors experts, mencions externes i capacitat d&#x2019;aportar valor real. El GEO treballa precisament aquests factors perqu&#xE8; la marca o empresa sigui reconeguda com una font fiable i recurrent dins dels entorns d&#x2019;IA.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"cal-crear-contingut-diferent-per-seo-i-per-geo\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9714\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Cal crear contingut diferent per <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> i per GEO?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9714\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"cal-crear-contingut-diferent-per-seo-i-per-geo\"><p>No cal duplicar contingut, per&ograve; s&iacute; canviar l&rsquo;enfocament. El contingut GEO ha de ser m&eacute;s explicatiu, m&eacute;s profund i escrit com ho faria un expert hum&agrave;, no com un text optimitzat artificialment per paraules clau. El bon contingut GEO acostuma a millorar tamb&eacute; el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, per&ograve; no tots els continguts <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> funcionen en entorns d&rsquo;intel&middot;lig&egrave;ncia artificial.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quant-temps-triga-una-estratgia-geo-a-donar-resultats\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9715\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quant temps triga una estrat&#xE8;gia GEO a donar resultats?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9715\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"quant-temps-triga-una-estratgia-geo-a-donar-resultats\"><p>Els primers senyals poden apar&#xE8;ixer en poques setmanes, especialment en respostes d&#x2019;IA i entorns conversacionals. No obstant aix&#xF2;, el GEO &#xE9;s una estrat&#xE8;gia acumulativa: com m&#xE9;s contingut expert, coherent i ben estructurat es publica, m&#xE9;s probabilitats hi ha que la marca es consolidi com a font de refer&#xE8;ncia dins dels sistemes d&#x2019;intel&#xB7;lig&#xE8;ncia artificial.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"per-qu-daimatics-est-preparada-per-liderar-el-geo\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-9716\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Per qu&#xE8; Daimatics est&#xE0; preparada per liderar el GEO?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9716\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"per-qu-daimatics-est-preparada-per-liderar-el-geo\"><p>Daimatics compta amb m&eacute;s de 20 anys d&rsquo;experi&egrave;ncia en <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, estrat&egrave;gia digital i posicionament avan&ccedil;at. Aquesta traject&ograve;ria permet entendre com pensen tant els motors de cerca com els sistemes d&rsquo;intel&middot;lig&egrave;ncia artificial. El GEO no &eacute;s una moda per a Daimatics, sin&oacute; una evoluci&oacute; natural basada en coneixement real, experi&egrave;ncia demostrable i visi&oacute; estrat&egrave;gica.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\" data-payload='{\"align\":\"left\",\"id\":\"16095\",\"slug\":\"default\",\"valign\":\"bottom\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"5\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"5\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Valoranos post\",\"legend\":\"5\\\/5 - (5 votes)\",\"size\":\"24\",\"title\":\"Optimitzaci&#xF3; per a motors basats en IA (GEO): el nou est&#xE0;ndard del SEO avan&#xE7;at\",\"width\":\"142.5\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (5 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La manera com les persones troben informaci&#xF3; ha canviat radicalment. Ja no depenem exclusivament de Google. Avui, motors basats en intel&#xB7;lig&#xE8;ncia artificial com ChatGPT, Google AI Overview o altres sistemes conversacionals decideixen quines marques, empreses i experts esdevenen visibles. Aquesta nova realitat t&#xE9; nom: GEO (Generative Engine Optimization). No &#xE9;s una moda. No &#xE9;s una [&#x2026;]<\/p>\n","protected":false},"author":4,"featured_media":16103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117,118],"tags":[],"class_list":["post-16095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","category-intelligencia-artificial"],"acf":[],"_links":{"self":[{"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/posts\/16095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/comments?post=16095"}],"version-history":[{"count":17,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/posts\/16095\/revisions"}],"predecessor-version":[{"id":16130,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/posts\/16095\/revisions\/16130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/media\/16103"}],"wp:attachment":[{"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/media?parent=16095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/categories?post=16095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimatics.agency\/en\/wp-json\/wp\/v2\/tags?post=16095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}