{"id":15709,"date":"2025-06-24T09:49:47","date_gmt":"2025-06-24T07:49:47","guid":{"rendered":"https:\/\/daimatics.agency\/?p=15709"},"modified":"2025-06-24T09:50:34","modified_gmt":"2025-06-24T07:50:34","slug":"marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/","title":{"rendered":"C\u00f3mo hacer marketing de contenidos con \u00e9xito real: Gu\u00eda completa y estrat\u00e9gica"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#La_importancia_del_marqueting_de_continguts_es_realment_necessari\">La import&#xE0;ncia del m&#xE0;rqueting de continguts: &#xE9;s realment necessari?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Fet_no_1_les_conversions_es_generen_en_diversos_passos\">Fet n&#xBA; 1: les conversions es generen en diversos passos<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Fet_no_2_la_relacio_amb_les_xarxes_socials\">Fet n&#xBA; 2: la relaci&#xF3; amb les xarxes socials<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Com_vendre_amb_el_marqueting_de_continguts\">Com vendre amb el m&#xE0;rqueting de continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Com_crear_contingut_que_realment_vengui\">Com crear contingut que realment vengui?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Com_dissenyar_estrategies_de_contingut_que_generin_vendes\">Com dissenyar estrat&#xE8;gies de contingut que generin vendes<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Crea_un_avatar_del_teu_client_ideal\">Crea un avatar del teu client ideal<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Decideix_el_format_adequat_segons_les_teves_fortaleses\">Decideix el format adequat segons les teves fortaleses<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Estableix_el_proces_clarament\">Estableix el proc&#xE9;s clarament<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#4_errors_comuns_en_marqueting_de_continguts\">4 errors comuns en m&#xE0;rqueting de continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#3_consells_clau_per_potenciar_el_teu_contingut\">3 consells clau per potenciar el teu contingut<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Tipus_de_contingut_imprescindible\">Tipus de contingut imprescindible<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Com_decidir_la_frequencia_de_publicacio\">Com decidir la freq&#xFC;&#xE8;ncia de publicaci&#xF3;?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#Conclusions_finals\">Conclusions finals<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/daimatics.agency\/es\/marqueting-de-continguts\/#FAQS\">FAQ'S<\/a><\/li><\/ul><\/nav><\/div>\n<style>.elementor-widget-container 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.eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-image .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );letter-spacing:var( --e-global-typography-primary-letter-spacing );}.elementor-widget-heading .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-heading .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15709\" class=\"elementor elementor-15709\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2ff104a e-flex e-con-boxed e-con e-parent\" data-id=\"2ff104a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa735c elementor-widget elementor-widget-html\" data-id=\"cfa735c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Generar continguts dins una estrat&#xE8;gia de m&#xE0;rqueting digital que generi conversions i vendes a llarg termini no hauria de ser complicat, per&#xF2; quan l'objectiu &#xE9;s obtenir resultats a curt termini amb un contingut espec&#xED;fic, la cosa es complica.<\/p>\n<p>En aquest article descobrir&#xE0;s qu&#xE8; &#xE9;s exactament el <strong>m&#xE0;rqueting de continguts<\/strong>, com dissenyar una estrat&#xE8;gia efectiva per implementar des d&#x2019;avui mateix, i com evitar els errors m&#xE9;s comuns. A m&#xE9;s, aprendr&#xE0;s a escollir els millors formats i freq&#xFC;&#xE8;ncies segons els objectius del teu negoci.<\/p>\n\n\n<h2><span class=\"ez-toc-section\" id=\"La_importancia_del_marqueting_de_continguts_es_realment_necessari\"><\/span>La import&#xE0;ncia del m&#xE0;rqueting de continguts: &#xE9;s realment necessari?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Fet_no_1_les_conversions_es_generen_en_diversos_passos\"><\/span>Fet n&#xBA; 1: les conversions es generen en diversos passos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Intentar aconseguir vendes directes en l&#xED;nia &#xE9;s una estrat&#xE8;gia dif&#xED;cil i competitiva. La soluci&#xF3; &#xE9;s cultivar una relaci&#xF3; amb l&#x2019;usuari mitjan&#xE7;ant continguts valuosos, per despr&#xE9;s procedir a la venda.<\/p>\n<p>El cicle estrat&#xE8;gic fonamental del m&#xE0;rqueting de continguts &#xE9;s:<\/p>\n<p><strong>CREAR (comunitat) &#x2192; CREIXER (comunitat) &#x2192; MONETITZAR (comunitat)<\/strong><\/p>\n<p>Aquest proc&#xE9;s probablement ja el coneixes si has venut mai res: primer coneixes el client potencial, despr&#xE9;s li aportes valor i finalment ell t'acaba comprant.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"Fet_no_2_la_relacio_amb_les_xarxes_socials\"><\/span>Fet n&#xBA; 2: la relaci&#xF3; amb les xarxes socials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El m&#xE0;rqueting de continguts est&#xE0; &#xED;ntimament vinculat a les xarxes socials. Vendre directament a trav&#xE9;s de les xarxes no acostuma a funcionar; cal primer captar el contacte (email), cultivar la relaci&#xF3; i despr&#xE9;s vendre.<\/p>\n<p><strong>Si no hi ha una estrat&#xE8;gia de continguts per les xarxes socials, no hi ha una estrat&#xE8;gia real de xarxes socials.<\/strong><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bff07cd e-flex e-con-boxed e-con e-parent\" data-id=\"bff07cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ff91c9d e-con-full e-flex e-con e-child\" data-id=\"ff91c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c22388a elementor-widget elementor-widget-image\" data-id=\"c22388a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/elementor\/thumbs\/creacio-contingut-seo-optimizado-monetizado-r7rp0kjvjo05olg9rkaredawyclqgny5vbkt6c8vmc.png\" title=\"Crreaci&#xF3;n de contenido de alta calidad para tu exito en el SEO\" alt=\"Crreaci&#xF3;n de contenido de alta calidad para tu exito en el SEO\" loading=\"lazy\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1d1b8eb e-con-full e-flex e-con e-child\" data-id=\"1d1b8eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0c4f6 elementor-widget elementor-widget-html\" data-id=\"ce0c4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Com_vendre_amb_el_marqueting_de_continguts\"><\/span>Com vendre amb el m&#xE0;rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1686\" data-end=\"1761\">Existeixen tres camins principals per generar vendes mitjan&#xE7;ant continguts:<\/p>\n\n<ul>\n \t<li>\n<p><strong>Venda directa des del contingut<\/strong>: captar directament des de la web o xarxes socials usuaris que es registren a webinars o desc&#xE0;rregues, on es genera posteriorment la venda.<\/p>\n<\/li>\n \t<li>\n<p><strong>Captaci&#xF3; d&#x2019;emails<\/strong>: captar correus electr&#xF2;nics amb materials valuosos (ebooks, guies, tutorials) i despr&#xE9;s fer seguiment via <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email m&#xE0;rqueting<\/span>.<\/p>\n<\/li>\n \t<li>\n<p><strong>&#xDA;s de p&#xED;xels i retargeting<\/strong>: incorporar p&#xED;xels (Facebook Ads o Google Ads) per tornar a impactar en els visitants interessats que no han convertit encara.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-88a6b8d e-flex e-con-boxed e-con e-parent\" data-id=\"88a6b8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb7598 elementor-widget elementor-widget-html\" data-id=\"5cb7598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Com_crear_contingut_que_realment_vengui\"><\/span>Com crear contingut que realment vengui?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El contingut que ven realment mai intenta vendre productes o serveis de manera directa, sin&#xF3; que:<\/p>\n\n<ul>\n \t<li>\n<p>Ven <strong>idees i conceptes<\/strong>.<\/p>\n<\/li>\n \t<li>\n<p>Potencia la <strong>marca<\/strong>.<\/p>\n<\/li>\n \t<li>\n<p>Amplifica la necessitat d&#x2019;all&#xF2; que ofereixes.<\/p>\n<\/li>\n<\/ul>\n<p>Per aconseguir-ho:<\/p>\n\n<ul>\n \t<li>\n<p>No escriguis per a tu mateix ni per al teu ego. Escriu pensant exclusivament en el teu client final.<\/p>\n<\/li>\n \t<li>\n<p>Parla sobre les seves necessitats, problemes, aspiracions i preocupacions concretes.<\/p>\n<\/li>\n \t<li>\n<p>Alinea sempre el contingut amb l&#x2019;etapa espec&#xED;fica en qu&#xE8; es troba el client.<\/p>\n<\/li>\n<\/ul>\n<p>Exemple pr&#xE0;ctic:<br>Si ofereixes serveis <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> locals per a comer&ccedil;os petits, no parlis sobre estrat&egrave;gies complexes de captaci&oacute; d&rsquo;enlla&ccedil;os, sin&oacute; sobre beneficis concrets per a aquest p&uacute;blic.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Com_dissenyar_estrategies_de_contingut_que_generin_vendes\"><\/span>Com dissenyar estrat&#xE8;gies de contingut que generin vendes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Per fer-ho b&#xE9; has de respondre clarament:<\/p>\n\n<ol>\n \t<li>\n<p><strong>Amb qui vols parlar?<\/strong> Troba l&#x2019;espai que no est&#xE0; cobrint b&#xE9; la compet&#xE8;ncia o millora clarament la seva proposta.<\/p>\n<\/li>\n \t<li>\n<p><strong>En quin punt est&#xE0; el teu client potencial?<\/strong> Crea contingut que li generi un impacte directe, adaptat a la seva fase.<\/p>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Crea_un_avatar_del_teu_client_ideal\"><\/span>Crea un avatar del teu client ideal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#x2019;avatar &#xE9;s una descripci&#xF3; concreta del teu p&#xFA;blic objectiu:<\/p>\n\n<blockquote>\n<p>&laquo;En David, de 35 anys, t&eacute; una empresa de serveis digitals. Dedica el seu temps a programar i administrar l'empresa. T&eacute; un web amb un <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> treballat, per&ograve; necessita millorar el branding i captar clients de manera autom&agrave;tica mitjan&ccedil;ant m&agrave;rqueting de continguts.&raquo;<\/p>\n<\/blockquote>\n<p>Aquest avatar et permet definir amb precisi&#xF3; el contingut que generis.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"Decideix_el_format_adequat_segons_les_teves_fortaleses\"><\/span>Decideix el format adequat segons les teves fortaleses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enumera les capacitats del teu equip per escollir els millors formats:<\/p>\n\n<ul>\n \t<li>\n<p>Informes o guies<\/p>\n<\/li>\n \t<li>\n<p>Webinars i seminaris online<\/p>\n<\/li>\n \t<li>\n<p>V&#xED;deos i tutorials (Youtube)<\/p>\n<\/li>\n \t<li>\n<p>Articles de blog amb <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">optimitzaci&oacute; <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Estableix_el_proces_clarament\"><\/span>Estableix el proc&#xE9;s clarament<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tria el teu proc&#xE9;s segons els objectius:<\/p>\n\n<ul>\n \t<li>\n<p>Venda directa des del contingut.<\/p>\n<\/li>\n \t<li>\n<p>Captaci&#xF3; d&#x2019;emails per <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email m&#xE0;rqueting<\/span>.<\/p>\n<\/li>\n \t<li>\n<p>P&#xED;xels i retargeting amb Facebook Ads o Google Ads.<\/p>\n<\/li>\n<\/ul>\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_errors_comuns_en_marqueting_de_continguts\"><\/span>4 errors comuns en m&#xE0;rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Evita aquests errors que limiten el potencial del teu contingut:<\/p>\n\n<ul>\n \t<li>\n<p><strong>Contingut de baixa qualitat:<\/strong> encara que sigui gratu&#xEF;t, els usuaris hi dediquen temps i atenci&#xF3;, no els decebis.<\/p>\n<\/li>\n \t<li>\n<p><strong>Falta d&#x2019;objectiu clar:<\/strong> crear contingut sense objectius concrets &#xE9;s desaprofitar recursos.<\/p>\n<\/li>\n \t<li>\n<p><strong>Contingut poc enfocat a la venda final:<\/strong> el contingut ha de guiar el p&#xFA;blic cap a la conversi&#xF3;.<\/p>\n<\/li>\n \t<li>\n<p><strong>No promocionar-lo:<\/strong> sense visibilitat, el contingut &#xE9;s in&#xFA;til; inverteix en difusi&#xF3;.<\/p>\n<\/li>\n<\/ul>\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_consells_clau_per_potenciar_el_teu_contingut\"><\/span>3 consells clau per potenciar el teu contingut<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n \t<li>\n<p><strong>Recicla i multiplica:<\/strong> converteix un informe en diversos articles, o un webinar en diversos tutorials.<\/p>\n<\/li>\n \t<li>\n<p><strong>Amplifica el contingut m&#xE9;s valu&#xF3;s:<\/strong> fes servir publicitat de pagament en continguts destacats per maximitzar-ne l'impacte.<\/p>\n<\/li>\n \t<li>\n<p><strong>Utilitza <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">email m&#xE0;rqueting<\/span>:<\/strong> crea una base de dades activa i fidelitza la teva audi&#xE8;ncia.<\/p>\n<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-446487f e-flex e-con-boxed e-con e-parent\" data-id=\"446487f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610d488 elementor-widget elementor-widget-image\" data-id=\"610d488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing-1024x683.png\" class=\"attachment-large size-large wp-image-15718\" alt=\"Subscripcions las canals de mail per a retargueting\" srcset=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing-1024x683.png 1024w, https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing-300x200.png 300w, https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing-768x512.png 768w, https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing-18x12.png 18w, https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/06\/subscripciones-canal-mailing.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a9bf3 elementor-widget elementor-widget-html\" data-id=\"48a9bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Tipus_de_contingut_imprescindible\"><\/span>Tipus de contingut imprescindible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Treballa aquests formats per cobrir totes les teves necessitats:<\/p>\n\n<ul>\n \t<li>\n<p><strong>Contingut l&#xED;der (evergreen):<\/strong> continguts permanents que generen autoritat i tr&#xE0;nsit continuat.<\/p>\n\n<ul>\n \t<li>\n<p>Promociona&rsquo;ls en xarxes socials i optimitza&rsquo;ls per a <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n \t<li>\n<p><strong>Contingut optimitzat per <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>:<\/strong> crea un blog amb continguts regulars i orientats a paraules clau estrat&#xE8;giques.<\/p>\n<\/li>\n \t<li>\n<p><strong>Casos d&#x2019;&#xE8;xit:<\/strong> molt valorats pels usuaris, s&#xF3;n perfectes per pre-vendre serveis i productes.<\/p>\n<\/li>\n \t<li>\n<p><strong>Contingut &#xE8;pic estacional:<\/strong> contingut que cal actualitzar peri&#xF2;dicament per cobrir novetats.<\/p>\n<\/li>\n \t<li>\n<p><strong>Tutorials a Youtube:<\/strong> aporten valor afegit i posicionen r&#xE0;pidament.<\/p>\n<\/li>\n<\/ul>\n\n<h2><span class=\"ez-toc-section\" id=\"Com_decidir_la_frequencia_de_publicacio\"><\/span>Com decidir la freq&#xFC;&#xE8;ncia de publicaci&#xF3;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pregunta&#x2019;t: Quin temps de decisi&#xF3; t&#xE9; el meu client potencial?<\/p>\n\n<ul>\n \t<li>\n<p>Per vendes de productes complexos (ERP, programari car): crea continguts l&#xED;ders, molt elaborats, amb publicaci&#xF3; mensual o bimensual.<\/p>\n<\/li>\n \t<li>\n<p>Per vendes r&#xE0;pides (ecommerce econ&#xF2;mic): publica di&#xE0;riament o diverses vegades a la setmana.<\/p>\n<\/li>\n<\/ul>\n\n<h2 data-start=\"6150\" data-end=\"6171\"><span class=\"ez-toc-section\" id=\"Conclusions_finals\"><\/span>Conclusions finals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crear una estrat&#xE8;gia efectiva de m&#xE0;rqueting de continguts requereix reflexi&#xF3;, objectius clars i con&#xE8;ixer bones pr&#xE0;ctiques. Aplicant els consells d&#x2019;aquest article, anir&#xE0;s pel bon cam&#xED;.<\/p>\n<p>Un bon <strong>copywriter<\/strong> augmentar&#xE0; la conversi&#xF3; dels teus textos, especialment si tens clara l'estrat&#xE8;gia inicial. Aix&#xED;, maximitzar&#xE0;s la inversi&#xF3; i resultats.<\/p>\n<p>El gran problema actual del m&#xE0;rqueting de continguts &#xE9;s la manca d&#x2019;estrat&#xE8;gia. Escriure sense un objectiu definit obliga a produir molt contingut sense resultats. A Internet hi ha milers de bloggers i youtubers publicant cada dia sense &#xE8;xit en conversions per aquest motiu.<\/p>\n<p>En resum: l&#x2019;&#xE8;xit del m&#xE0;rqueting de continguts no dep&#xE8;n de la quantitat sin&#xF3; de la qualitat, l'estrat&#xE8;gia definida i l'alineaci&#xF3; clara amb els objectius comercials del teu negoci.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b87b3fd e-flex e-con-boxed e-con e-parent\" data-id=\"b87b3fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-065564d elementor-widget elementor-widget-heading\" data-id=\"065564d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"FAQS\"><\/span>FAQ'S<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a572cb9 e-flex e-con-boxed e-con e-parent\" data-id=\"a572cb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650b175 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"650b175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-650b175\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"650b175\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qu-s-el-mrqueting-de-continguts-i-per-qu-s-important\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1051\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu&#xE8; &#xE9;s el m&#xE0;rqueting de continguts i per qu&#xE8; &#xE9;s important?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1051\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"qu-s-el-mrqueting-de-continguts-i-per-qu-s-important\"><p>El m&agrave;rqueting de continguts &eacute;s una estrat&egrave;gia que es basa en crear, publicar i compartir contingut &uacute;til i valu&oacute;s amb l&rsquo;objectiu d&rsquo;atraure, captar i fidelitzar una audi&egrave;ncia concreta. &Eacute;s important perqu&egrave; genera confian&ccedil;a i relaci&oacute; amb els potencials clients abans de realitzar una venda, incrementa la visibilitat org&agrave;nica als cercadors (<span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>), i estableix la marca com a referent dins del seu sector.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"com-puc-crear-una-estratgia-efectiva-de-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1052\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Com puc crear una estrat&#xE8;gia efectiva de m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1052\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"com-puc-crear-una-estratgia-efectiva-de-mrqueting-de-continguts\"><p>Per crear una estrat&#xE8;gia efectiva has de seguir diversos passos clau:<\/p><ul><li><p>Defineix clarament els teus objectius: captar leads, millorar el <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, generar conversions o augmentar la fidelitzaci&oacute;.<\/p><\/li><li><p>Coneix profundament el teu p&#xFA;blic objectiu mitjan&#xE7;ant la creaci&#xF3; d&#x2019;avatars o buyer persona, per enfocar correctament el contingut que produeixes.<\/p><\/li><li><p>Tria el format de contingut adequat a les teves capacitats i a les prefer&#xE8;ncies del teu p&#xFA;blic: v&#xED;deos, blogs, podcasts, guies descarregables, webinars, etc.<\/p><\/li><li><p>Estableix un calendari editorial que asseguri regularitat i coher&#xE8;ncia amb la teva audi&#xE8;ncia.<\/p><\/li><li><p>Monitoritza els resultats per optimitzar les teves accions cont&#xED;nuament.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quin-tipus-de-continguts-puc-utilitzar-per-generar-ms-conversions\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-1053\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quin tipus de continguts puc utilitzar per generar m&#xE9;s conversions?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1053\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"quin-tipus-de-continguts-puc-utilitzar-per-generar-ms-conversions\"><p>Els tipus de contingut que millor funcionen per generar conversions s&#xF3;n aquells que resolen problemes o necessitats espec&#xED;fiques del teu p&#xFA;blic objectiu. Alguns dels m&#xE9;s efectius s&#xF3;n:<\/p><ul><li><p>Guies detallades i ebooks descarregables (Lead Magnets).<\/p><\/li><li><p>Webinars i tutorials pr&#xE0;ctics que mostrin com funciona el teu producte o servei.<\/p><\/li><li><p>Estudis de casos reals que generin confian&#xE7;a.<\/p><\/li><li><p>Articles en profunditat que posicionen b&eacute; org&agrave;nicament (contingut <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> estrat&egrave;gic).<\/p><\/li><li><p>V&#xED;deos explicatius i testimonials.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quins-sn-els-errors-ms-comuns-que-haig-devitar-en-el-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-1054\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quins s&#xF3;n els errors m&#xE9;s comuns que haig d'evitar en el m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1054\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"quins-sn-els-errors-ms-comuns-que-haig-devitar-en-el-mrqueting-de-continguts\"><p>Els errors m&#xE9;s comuns a evitar en la teva estrat&#xE8;gia de m&#xE0;rqueting de continguts s&#xF3;n:<\/p><ul><li><p>Crear contingut sense objectiu clar ni orientaci&#xF3; estrat&#xE8;gica.<\/p><\/li><li><p>Produir contingut de baixa qualitat, poc rellevant o mal enfocat al p&#xFA;blic objectiu.<\/p><\/li><li><p>No promocionar adequadament el contingut creat, reduint aix&#xED; la seva visibilitat i impacte.<\/p><\/li><li><p>No utilitzar t&egrave;cniques <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> b&agrave;siques que permetin posicionar b&eacute; el contingut.<\/p><\/li><li><p>Ignorar la import&#xE0;ncia del seguiment i an&#xE0;lisi dels resultats per ajustar l&#x2019;estrat&#xE8;gia.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"com-mesuro-lxit-del-meu-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1055\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Com mesuro l&#x2019;&#xE8;xit del meu m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1055\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"com-mesuro-lxit-del-meu-mrqueting-de-continguts\"><p>Per mesurar l&#x2019;&#xE8;xit del teu m&#xE0;rqueting de continguts has de seguir m&#xE8;triques clau com ara:<\/p><ul><li><p>Tr&#xE0;fic org&#xE0;nic generat cap al teu lloc web o blog.<\/p><\/li><li><p>Taxa de conversi&#xF3; (leads generats o vendes realitzades des del contingut).<\/p><\/li><li><p>Augment de subscripcions a la teva newsletter o canals socials.<\/p><\/li><li><p>Posicionament org&agrave;nic del contingut als cercadors (<span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>).<\/p><\/li><li><p>Engagement: interaccions a les xarxes socials, comentaris i temps de perman&#xE8;ncia al teu web.<\/p><\/li><\/ul><p>Amb aquestes dades podr&#xE0;s optimitzar i ajustar cont&#xED;nuament les teves estrat&#xE8;gies.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\" data-payload='{\"align\":\"left\",\"id\":\"15709\",\"slug\":\"default\",\"valign\":\"bottom\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"1\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"5\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Valoranos post\",\"legend\":\"5\\\/5 - (1 voto)\",\"size\":\"24\",\"title\":\"Com fer m&#xE0;rqueting de continguts amb &#xE8;xit real: Guia completa i estrat&#xE8;gica\",\"width\":\"142.5\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generar continguts dins una estrat&#xE8;gia de m&#xE0;rqueting digital que generi conversions i vendes a llarg termini no hauria de ser complicat, per&#xF2; quan l&#x2019;objectiu &#xE9;s obtenir resultats a curt termini amb un contingut espec&#xED;fic, la cosa es complica. En aquest article descobrir&#xE0;s qu&#xE8; &#xE9;s exactament el m&#xE0;rqueting de continguts, com dissenyar una estrat&#xE8;gia efectiva per [&#x2026;]<\/p>\n","protected":false},"author":4,"featured_media":15715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/posts\/15709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/comments?post=15709"}],"version-history":[{"count":14,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/posts\/15709\/revisions"}],"predecessor-version":[{"id":15747,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/posts\/15709\/revisions\/15747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/media\/15715"}],"wp:attachment":[{"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/media?parent=15709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/categories?post=15709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimatics.agency\/es\/wp-json\/wp\/v2\/tags?post=15709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}