{"id":10123,"date":"2023-03-03T10:22:03","date_gmt":"2023-03-03T09:22:03","guid":{"rendered":"https:\/\/daimatics.agency\/?p=10123"},"modified":"2024-11-08T21:08:48","modified_gmt":"2024-11-08T19:08:48","slug":"google-adwords-keys-operation","status":"publish","type":"post","link":"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/","title":{"rendered":"Nous vous d\u00e9voilons les cl\u00e9s du fonctionnement de Google AdWords"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/#Descobreix_que_es_Google_AdWords\">Descobreix qu&#xE8; &#xE9;s Google&#xA0;AdWords<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/#Apren_Com_funciona_Google_AdWords\">Apr&#xE8;n Com funciona Google&#xA0;AdWords<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/#7_claus_perque_AdWords_treballi_per_a_tu\">7 claus perqu&#xE8;&#xA0;AdWords&#xA0;treballi per a tu<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/#Tipus_danuncis_a_Google_AdWords\">Tipus d'anuncis a Google&#xA0;AdWords<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daimatics.agency\/fr\/google-adwords-claus-funcionament\/#Google_AdWords_leina_perfecta_per_empreses\">Google AdWords l'eina perfecta per empreses<\/a><\/li><\/ul><\/nav><\/div>\n<style>.elementor-widget-section .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-section .protected-content-error-msg{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( 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);line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-spacer .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-image .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-image .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10123\" class=\"elementor elementor-10123\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef6bbfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef6bbfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a83f3bd\" data-id=\"a83f3bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a8c32 elementor-widget elementor-widget-heading\" data-id=\"17a8c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Descobreix_que_es_Google_AdWords\"><\/span>Descobreix qu&#xE8; &#xE9;s Google&#xA0;AdWords\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dce727 elementor-widget elementor-widget-text-editor\" data-id=\"7dce727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la seva forma m&#xE9;s b&#xE0;sica <a title=\"Google ADS\" href=\"https:\/\/daimatics.agency\/partner-oficial-a-andorra-de-google-ads-sem\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ADS<\/a> vs&#xA0;<strong>AdWords &#xE9;s la plataforma de publicitat Online de Google<\/strong>. S&#x2019;utilitza per a crear i mostrar anuncis en tota la xarxa de Google, <b>formada pels motors de cerca, Google Play, YouTube, socis i altres serveis de Google<\/b>. Els anuncis poden dirigir-se a regions espec&#xED;fiques, idiomes i fins i tot al tipus de dispositiu fet &#xFA;s (m&#xF2;bil, ordinador de sobretaula, etc.). <b>&#xC9;s una eina incre&#xEF;blement potent per a les empreses<\/b>, centrada a fer que sigui r&#xE0;pid i f&#xE0;cil configurar campanyes que arribin a les persones adequades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c933519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c933519\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de085cd\" data-id=\"de085cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65a342e elementor-widget elementor-widget-heading\" data-id=\"65a342e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Apren_Com_funciona_Google_AdWords\"><\/span>Apr&#xE8;n Com funciona Google&#xA0;AdWords\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2136033 elementor-widget elementor-widget-text-editor\" data-id=\"2136033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El funcionament b&#xE0;sic de Google AdWords gira entorn de les paraules clau<\/strong>. Despr&#xE9;s de seleccionar una s&#xE8;rie de paraules clau relacionades amb el producte o servei que desitges promocionar, <strong>pots redactar anuncis en forma de text, imatge o v&#xED;deo<\/strong>. Aquests anuncis es mostraran en les p&#xE0;gines de resultats del <strong>motor de cerca de Google (SERP)<\/strong> i en altres propietats de Google, com YouTube, quan alg&#xFA; busqui el conjunt concret de paraules clau.<\/p><p>Per a garantir que els anuncis apareguin per al millor p&#xFA;blic possible,&#xA0;<strong>AdWords&#xA0;permet una &#xE0;mplia gamma d&#x2019;opcions d&#x2019;orientaci&#xF3;<\/strong>. Aix&#xF2; significa que pots adaptar les teves campanyes publicit&#xE0;ries <strong>per a arribar a un p&#xFA;blic concret<\/strong> en funci&#xF3; de par&#xE0;metres com la ubicaci&#xF3;, l&#x2019;idioma i la informaci&#xF3; demogr&#xE0;fica.<\/p><p>Quan alg&#xFA; faci <strong>clic en un dels teus anuncis, se&#x2019;t cobrar&#xE0;<\/strong> una tarifa en funci&#xF3; del cost per clic. Aquest cost es determina mitjan&#xE7;ant un sistema basat en subhastes en el qual les paraules clau m&#xE9;s competitives solen costar m&#xE9;s per clic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f78dc elementor-widget elementor-widget-spacer\" data-id=\"54f78dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0edd9d elementor-widget elementor-widget-image\" data-id=\"a0edd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2023\/02\/analitica-google-adwords.jpg\" title=\"\" alt=\"\" loading=\"lazy\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b6c3a elementor-widget elementor-widget-spacer\" data-id=\"a5b6c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1950277 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1950277\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b377585\" data-id=\"b377585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e661009 elementor-widget elementor-widget-heading\" data-id=\"e661009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"7_claus_perque_AdWords_treballi_per_a_tu\"><\/span>7 claus perqu&#xE8;&#xA0;AdWords&#xA0;treballi per a tu<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef81977 elementor-widget elementor-widget-text-editor\" data-id=\"ef81977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. <strong>Recerca de paraules clau<\/strong>: Dur a terme una <strong>recerca en profunditat de les paraules clau<\/strong> &#xE9;s la base perqu&#xE8; una <strong>campanya d&#x2019;AdWords<\/strong> tingui &#xE8;xit. Identificar les paraules clau relacionades amb el teu producte o servei t&#x2019;ajuda a arribar als millors clients possibles sense malgastar el teu pressupost.<\/p><p>2. <strong>Tipus de concordan&#xE7;a<\/strong>: Google AdWords ofereix quatre tipus de concordan&#xE7;a de paraules clau entre els quals triar: <strong>&#xE0;mplia, frase, exacta i negativa<\/strong>. Depenent del teu objectiu i del teu p&#xFA;blic, un tipus pot ser m&#xE9;s adequat que un altre.<\/p><p>3. <strong>Escriptura creativa<\/strong>: Escriure anuncis atractius anima a la gent a fer clic en el teu anunci i a visitar el teu lloc web. <strong>Comunicar clarament el valor i els avantatges<\/strong> del teu producte o servei, en combinaci&#xF3; amb un titular que cridi l&#x2019;atenci&#xF3;, pot ajudar a impulsar les conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aaee12f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaee12f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e6cd91b\" data-id=\"e6cd91b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f990c elementor-widget elementor-widget-text-editor\" data-id=\"35f990c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4. <strong>Segmentaci&#xF3;<\/strong>: Segmentar les teves campanyes en <strong>grups d&#x2019;anuncis i paraules clau relacionats<\/strong> pot ser immensament benefici&#xF3;s. En fer-ho, pots afinar la segmentaci&#xF3;, el pressupost i els missatges espec&#xED;ficament per a cada grup d&#x2019;usuaris, la qual cosa et permetr&#xE0; obtenir millors resultats.<\/p><p>5. <strong>P&#xE0;gines de dest&#xED; atractives<\/strong>: Una vegada que els usuaris fan clic en el teu anunci, <strong>la <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">p&#xE0;gina de dest&#xED;<\/span> ha de definir amb m&#xE9;s detall el valor del teu producte o servei<\/strong> i explicar clarament el que l&#x2019;usuari ha de fer una vegada que hagi arribat. En cas contrari, corres el risc de malgastar el teu pressupost publicitari allunyant a la gent del teu lloc web.<\/p><p>&#xA0;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7ab592d\" data-id=\"7ab592d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea196e elementor-widget elementor-widget-image\" data-id=\"6ea196e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2023\/02\/campanya-barris-madrid.png\" title=\"\" alt=\"campanya Barris Madrid\" loading=\"lazy\"\/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1232d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1232d71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a46fbe\" data-id=\"3a46fbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22c5923 elementor-widget elementor-widget-text-editor\" data-id=\"22c5923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>6. <strong>An&#xE0;lisi continuat<\/strong>: Supervisar i analitzar les teves campanyes &#xE9;s un pas vital per a <strong>dur a terme una campanya d&#x2019;AdWords efica&#xE7;<\/strong>. Comprovar el rendiment de les teves campanyes <strong>i veure el que funciona<\/strong>, la qual cosa es pot millorar i el que funciona malament et permet fer millores per al futur.<\/p><p>7. <strong>Dominar AdWords<\/strong>: Hi ha moltes funcions i eines disponibles en AdWords, i fa temps que&#xA0;aprendre a utilitzar-les efica&#xE7;ment. <strong>Si inverteixes temps a dominar l&#x2019;eina, aconseguir&#xE0;s majors taxes d&#x2019;&#xE8;xit<\/strong> i un millor &#xFA;s del teu pressupost<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-56a11ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a11ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0603c1\" data-id=\"b0603c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c181f7 elementor-widget elementor-widget-heading\" data-id=\"5c181f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Tipus_danuncis_a_Google_AdWords\"><\/span>Tipus d'anuncis a Google&#xA0;AdWords<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d012d elementor-widget elementor-widget-text-editor\" data-id=\"86d012d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A m&#xE9;s dels anuncis de cerca<\/strong>,&#xA0;AdWords&#xA0;tamb&#xE9; ofereix altres opcions publicit&#xE0;ries. Entre elles s&#x2019;inclouen:<\/p><p><strong>Anuncis de compres:<\/strong> Aquests anuncis s&#x2019;utilitzen per a anunciar productes en la <strong>plataforma de compres de Google Shopping<\/strong>.<\/p><p><strong>Anuncis de pantalla<\/strong>: Aquest tipus d&#x2019;anunci <strong>apareix en altres llocs web i aplicacions d&#x2019;Internet<\/strong>, i &#xE9;s ideal per a donar a con&#xE8;ixer el teu lloc web i atreure tr&#xE0;nsit a ell.<\/p><p><strong>Anuncis en YouTube<\/strong>: Apareixen <strong>en els v&#xED;deos de YouTube<\/strong> i et permeten promocionar la teva marca o els teus productes directament entre els espectadors.<\/p><p><strong>Anuncis per a m&#xF2;bils<\/strong>: Els anuncis per a m&#xF2;bils estan <strong>dissenyats espec&#xED;ficament per a usuaris de m&#xF2;bils<\/strong>, i poden mostrar-se en aplicacions per a m&#xF2;bils, <strong>Google&#xA0;Play&#xA0;i altres serveis de Google.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f57821a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f57821a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f2836d\" data-id=\"3f2836d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc5bc4 elementor-widget elementor-widget-heading\" data-id=\"ebc5bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Google_AdWords_leina_perfecta_per_empreses\"><\/span>Google AdWords l'eina perfecta per empreses<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844f82a elementor-widget elementor-widget-text-editor\" data-id=\"844f82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google AdWords &#xE9;s una eina incre&#xEF;blement potent<\/strong> per a empreses de totes les grand&#xE0;ries, que et permet <strong><span class=\"hiddenGrammarError\">arribar<\/span>&#xA0;f&#xE0;cilment al teu p&#xFA;blic objectiu<\/strong>, juntament amb el <a title=\"Posicionament Web SEO\" href=\"https:\/\/daimatics.agency\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Posicionament Web <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/a>, et permet promocionar el teu producte o servei atacant el teu p&#xFA;blic objectiu que necessita el teu producte. Si comprens els <strong>aspectes b&#xE0;sics del funcionament d&#x2019;AdWords<\/strong> i et prens el temps necessari per a dominar les seves funcions, podr&#xE0;s assegurar-te de <strong>treure el m&#xE0;xim partit a les teves campanyes<\/strong> i impulsar les vendes i les conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\" data-payload='{\"align\":\"left\",\"id\":\"10123\",\"slug\":\"default\",\"valign\":\"bottom\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"1\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"5\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Valoranos post\",\"legend\":\"5\\\/5 - (1 vote)\",\"size\":\"24\",\"title\":\"Et revelem els claus del funcionament de Google AdWords\",\"width\":\"142.5\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descobreix qu&#xE8; &#xE9;s Google&#xA0;AdWords En la seva forma m&#xE9;s b&#xE0;sica Google ADS vs&#xA0;AdWords &#xE9;s la plataforma de publicitat Online de Google. S&#x2019;utilitza per a crear i mostrar anuncis en tota la xarxa de Google, formada pels motors de cerca, Google Play, YouTube, socis i altres serveis de Google. Els anuncis poden dirigir-se a regions espec&#xED;fiques, [&#x2026;]<\/p>\n","protected":false},"author":2,"featured_media":12609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"acf":[],"_links":{"self":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/10123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/comments?post=10123"}],"version-history":[{"count":0,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/10123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media\/12609"}],"wp:attachment":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media?parent=10123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/categories?post=10123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/tags?post=10123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}