{"id":14323,"date":"2024-11-27T10:14:04","date_gmt":"2024-11-27T08:14:04","guid":{"rendered":"https:\/\/daimatics.agency\/?p=14323"},"modified":"2025-06-18T12:23:08","modified_gmt":"2025-06-18T10:23:08","slug":"les-cles-du-marketing-de-contenu-font-croitre-lactivite","status":"publish","type":"post","link":"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/","title":{"rendered":"Pourquoi investir dans le marketing de contenu est essentiel pour votre entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Que_es_el_marqueting_de_continguts_i_per_que_es_important\">Qu&#xE8; &#xE9;s el m&#xE0;rqueting de continguts i per qu&#xE8; &#xE9;s important?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Inbound_marketing_i_marqueting_de_continguts_Diferencies_clau\">Inbound marketing i m&#xE0;rqueting de continguts: Difer&#xE8;ncies clau<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Diferencia_clau\">Difer&#xE8;ncia clau:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Per_que_invertir_en_marqueting_de_continguts_beneficia_el_teu_negoci\">Per qu&#xE8; invertir en m&#xE0;rqueting de continguts beneficia el teu negoci?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#1_Atrau_transit_qualificat_al_teu_web\">1. Atrau tr&#xE0;nsit qualificat al teu web<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#2_Genera_confianca_i_credibilitat\">2. Genera confian&#xE7;a i credibilitat<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#3_Millora_la_conversio\">3. Millora la conversi&#xF3;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#4_Redueix_costos_en_captacio\">4. Redueix costos en captaci&#xF3;<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Per_que_es_important_un_pla_de_marqueting_de_continguts\">Per qu&#xE8; &#xE9;s important un pla de m&#xE0;rqueting de continguts?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Els_tres_pilars_del_marqueting_de_continguts_per_a_lexit\">Els tres pilars del m&#xE0;rqueting de continguts per a l&#x2019;&#xE8;xit<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Com_crear_un_pla_efectiu_de_marqueting_de_continguts\">Com crear un pla efectiu de m&#xE0;rqueting de continguts?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#1_Avaluacio_preliminar\">1. Avaluaci&#xF3; preliminar<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#2_Establiment_dobjectius_i_KPIs\">2. Establiment d&#x2019;objectius i KPIs<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#3_Generacio_didees_per_a_continguts\">3. Generaci&#xF3; d&#x2019;idees per a continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#4_Calendari_editorial\">4. Calendari editorial<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#5_Pla_de_difusio\">5. Pla de difusi&#xF3;<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Calendari_editorial\">Calendari editorial<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Una_bona_estrategia_de_marqueting_de_continguts\">Una bona estrat&#xE8;gia de m&#xE0;rqueting de continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Per_que_invertir_en_marqueting_de_continguts_es_rendible\">Per qu&#xE8; invertir en m&#xE0;rqueting de continguts &#xE9;s rendible?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Exemples_reals_de_resultats_amb_marqueting_de_continguts\">Exemples reals de resultats amb m&#xE0;rqueting de continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Preguntes_Frequents_sobre_Marqueting_de_Continguts\">Preguntes Freq&#xFC;ents sobre M&#xE0;rqueting de Continguts<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/daimatics.agency\/fr\/claus-marketing-continguts-creix-negoci\/#Confia_en_experts_per_al_teu_marqueting_de_continguts\">Confia en experts per al teu m&#xE0;rqueting de continguts<\/a><\/li><\/ul><\/nav><\/div>\n<style>.elementor-widget-container .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( 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);}.elementor-widget-html .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-html .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-image .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-image .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14323\" class=\"elementor elementor-14323\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c8025ef e-flex e-con-boxed e-con e-parent\" data-id=\"c8025ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1de704b elementor-widget elementor-widget-text-editor\" data-id=\"1de704b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>m&#xE0;rqueting de continguts<\/strong> s&#x2019;ha convertit en una de les estrat&#xE8;gies m&#xE9;s potents per captar, fidelitzar i convertir usuaris en clients. Avui dia, el contingut no nom&#xE9;s &#xE9;s &#x201C;rei&#x201D;, sin&#xF3; que &#xE9;s un dels principals motors per al <strong><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/strong> i per aconseguir una relaci&#xF3; de confian&#xE7;a amb el teu p&#xFA;blic. Per&#xF2;, com podem fer un &#xFA;s efica&#xE7; del m&#xE0;rqueting de continguts? En aquest article, t&#x2019;expliquem per qu&#xE8; has d&#x2019;invertir en aquesta estrat&#xE8;gia, com dissenyar un pla efectiu i quins s&#xF3;n els seus pilars principals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ad4421e e-flex e-con-boxed e-con e-parent\" data-id=\"ad4421e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c1c43 elementor-widget elementor-widget-heading\" data-id=\"f3c1c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Que_es_el_marqueting_de_continguts_i_per_que_es_important\"><\/span>Qu&#xE8; &#xE9;s el m&#xE0;rqueting de continguts i per qu&#xE8; &#xE9;s important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3558cd6 elementor-widget elementor-widget-text-editor\" data-id=\"3558cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El m&#xE0;rqueting de continguts &#xE9;s una estrat&#xE8;gia que se centra en la creaci&#xF3;, publicaci&#xF3; i difusi&#xF3; de contingut rellevant i de qualitat per atraure i retenir un p&#xFA;blic objectiu. L&#x2019;objectiu final &#xE9;s guiar els usuaris al llarg del seu proc&#xE9;s de compra fins a convertir-los en clients fidels.<\/p><p>Aquest tipus de m&#xE0;rqueting no busca vendre de manera directa, sin&#xF3; oferir valor als usuaris a trav&#xE9;s d&#x2019;informaci&#xF3; &#xFA;til, educaci&#xF3; i solucions que responen a les seves necessitats.<\/p><p>Per tant &#xE9;s molt m&#xE9;s que escriure articles: es tracta de resoldre problemes, satisfer necessitats i guiar l&#x2019;usuari en el seu proc&#xE9;s de compra, millorant alhora la <strong>pres&#xE8;ncia online<\/strong> de la teva marca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b233f elementor-widget elementor-widget-heading\" data-id=\"d5b233f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Inbound_marketing_i_marqueting_de_continguts_Diferencies_clau\"><\/span>Inbound marketing i m&#xE0;rqueting de continguts: Difer&#xE8;ncies clau<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f4e5710 e-flex e-con-boxed e-con e-parent\" data-id=\"f4e5710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3867234 elementor-widget elementor-widget-text-editor\" data-id=\"3867234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moltes vegades aquests dos termes es confonen, per&#xF2; no s&#xF3;n exactament el mateix. El <strong>m&#xE0;rqueting de continguts<\/strong> &#xE9;s una pe&#xE7;a fonamental dins de l&#x2019;<strong>Inbound marketing<\/strong>, que &eacute;s una estrat&egrave;gia m&eacute;s &agrave;mplia orientada a captar clients a trav&eacute;s de continguts, <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, xarxes socials i altres canals.<\/p><h3><span class=\"ez-toc-section\" id=\"Diferencia_clau\"><\/span><strong>Difer&#xE8;ncia clau:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><strong>Inbound marketing:<\/strong> Inclou totes les accions per atreure i guiar el client durant el proc&#xE9;s de compra.<\/li><li><strong>M&#xE0;rqueting de continguts:<\/strong> Es centra exclusivament en la creaci&#xF3; i distribuci&#xF3; de continguts.<\/li><\/ul><p>Tot i aix&#xF2;, pots implementar una estrat&#xE8;gia de m&#xE0;rqueting de continguts sense utilitzar inbound marketing. Per exemple, un <strong>blog corporatiu<\/strong> pot servir com a eina principal per educar i informar la teva audi&#xE8;ncia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4cffa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c4cffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbc2e4 elementor-widget elementor-widget-heading\" data-id=\"bbbc2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Per_que_invertir_en_marqueting_de_continguts_beneficia_el_teu_negoci\"><\/span>Per qu&#xE8; invertir en m&#xE0;rqueting de continguts beneficia el teu negoci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f97aad5 e-flex e-con-boxed e-con e-parent\" data-id=\"f97aad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c3bed elementor-widget elementor-widget-text-editor\" data-id=\"c3c3bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"1_Atrau_transit_qualificat_al_teu_web\"><\/span><strong>1. Atrau tr&#xE0;nsit qualificat al teu web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>El <b>contingut optimitzat per a <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/b> millora la teva visibilitat als motors de cerca. Com m&#xE9;s continguts &#xFA;tils tinguis, m&#xE9;s probabilitats tindr&#xE0;s d&#x2019;apar&#xE8;ixer en les cerques dels teus potencials clients.<\/p><h3><span class=\"ez-toc-section\" id=\"2_Genera_confianca_i_credibilitat\"><\/span><strong>2. Genera confian&#xE7;a i credibilitat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Un contingut ben elaborat <b>posiciona la teva marca com a experta en el teu sector.<\/b> Aix&#xF2; no nom&#xE9;s fidelitza clients existents, sin&#xF3; que tamb&#xE9; n&#x2019;atrau de nous.<\/p><h3><span class=\"ez-toc-section\" id=\"3_Millora_la_conversio\"><\/span><strong>3. Millora la conversi&#xF3;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>El m&#xE0;rqueting de continguts permet guiar l&#x2019;usuari a trav&#xE9;s del seu proc&#xE9;s de compra amb informaci&#xF3; que el porta a prendre decisions. Segons estudis, les marques amb estrat&#xE8;gies s&#xF2;lides de continguts poden incrementar fins a un <strong>50% les conversions<\/strong>.<\/p><h3><span class=\"ez-toc-section\" id=\"4_Redueix_costos_en_captacio\"><\/span><strong>4. Redueix costos en captaci&#xF3;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>A difer&#xE8;ncia d&#x2019;altres estrat&#xE8;gies de m&#xE0;rqueting, el contingut &#xE9;s una inversi&#xF3; a llarg termini. Una vegada publicat, continua atraient tr&#xE0;nsit i leads sense requerir inversions constants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d62478 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9d62478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f2974d7 e-flex e-con-boxed e-con e-parent\" data-id=\"f2974d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b276c0 elementor-widget elementor-widget-heading\" data-id=\"7b276c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Per_que_es_important_un_pla_de_marqueting_de_continguts\"><\/span>Per qu&#xE8; &#xE9;s important un pla de m&#xE0;rqueting de continguts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5647a7e elementor-widget elementor-widget-text-editor\" data-id=\"5647a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per aconseguir resultats reals amb el m&#xE0;rqueting de continguts, cal una <strong>estrat&#xE8;gia ben definida<\/strong>. Aix&#xF2; implica tenir en compte els tres pilars fonamentals del m&#xE0;rqueting de continguts:<\/p><ol><li><strong>Contingut:<\/strong> Crear informaci&#xF3; rellevant i de qualitat que atregui el teu p&#xFA;blic.<\/li><li><strong>Publicaci&#xF3;:<\/strong> Planificar les plataformes adequades per compartir el contingut.<\/li><li><strong>Difusi&#xF3;:<\/strong> Utilitzar canals efectius per fer arribar el contingut al teu p&#xFA;blic.<\/li><\/ol><p>Sense una bona planificaci&#xF3;, fins i tot el millor contingut pot passar desapercebut.<\/p><h3><span class=\"ez-toc-section\" id=\"Els_tres_pilars_del_marqueting_de_continguts_per_a_lexit\"><\/span><strong>Els tres pilars del m&#xE0;rqueting de continguts per a l&#x2019;&#xE8;xit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9fbf094 e-flex e-con-boxed e-con e-parent\" data-id=\"9fbf094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd1f6f elementor-widget elementor-widget-html\" data-id=\"fdd1f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table style=\"width: 100%; border-collapse: collapse; text-align: left;\">\n    <thead style=\"background-color: #FF7FC2; color: white;\">\n        <tr>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Pilar<\/th>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Descripci&#xF3;<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Contingut<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Crear continguts &uacute;tils, rellevants i optimitzats per <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> per respondre a les necessitats del teu p&uacute;blic.<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Publicaci&#xF3;<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Seleccionar les plataformes adequades per publicar els continguts, com blogs, xarxes socials o newsletters.<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Difusi&#xF3;<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Promoure els continguts per assegurar que arribin al m&#xE0;xim nombre de persones mitjan&#xE7;ant canals com email marketing o xarxes socials.<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c41cd24 elementor-widget elementor-widget-image\" data-id=\"c41cd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"800\" height=\"533\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-1024x682.jpg\" class=\"attachment-large size-large wp-image-14335\" alt=\"estrategia marketin contenidos mejor seo\" decoding=\"async\" srcset=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-1024x682.jpg 1024w, https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-300x200.jpg 300w, https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-768x512.jpg 768w, https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-1536x1024.jpg 1536w, https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo-18x12.jpg 18w, https:\/\/daimatics.agency\/wp-content\/uploads\/2024\/11\/estrategia-marketing-contenidos-mejor-seo.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344d661 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"344d661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-85162b7 e-flex e-con-boxed e-con e-parent\" data-id=\"85162b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf1833 elementor-widget elementor-widget-heading\" data-id=\"aaf1833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Com_crear_un_pla_efectiu_de_marqueting_de_continguts\"><\/span>Com crear un pla efectiu de m&#xE0;rqueting de continguts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0751489 e-flex e-con-boxed e-con e-parent\" data-id=\"0751489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082c37d elementor-widget elementor-widget-text-editor\" data-id=\"082c37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un pla de m&#xE0;rqueting de continguts no &#xE9;s una ci&#xE8;ncia exacta, per&#xF2; aquests passos t&#x2019;ajudaran a estructurar-lo de manera efectiva:<\/p><h3><span class=\"ez-toc-section\" id=\"1_Avaluacio_preliminar\"><\/span><strong>1. Avaluaci&#xF3; preliminar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>Analitza la teva situaci&#xF3; actual i determina els punts forts i febles del teu contingut actual.<\/li><li>Fixa&#x2019;t en tres indicadors clau:<ul><li><strong>Atracci&#xF3;:<\/strong> Quins mitjans utilitzes per captar tr&#xE0;nsit al teu web?<\/li><li><strong>Engagement:<\/strong> Quin grau d&#x2019;interacci&#xF3; tenen els teus continguts amb els usuaris?<\/li><li><strong>Conversi&#xF3;:<\/strong> Quin percentatge dels visitants es converteixen en clients?<\/li><\/ul><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"2_Establiment_dobjectius_i_KPIs\"><\/span><strong>2. Establiment d&#x2019;objectius i KPIs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>Defineix objectius clars i mesurables. Per exemple: augmentar el tr&#xE0;nsit org&#xE0;nic un 20% en tres mesos.<\/li><li>Tria els KPIs adequats per mesurar el rendiment, com ara temps de perman&#xE8;ncia al lloc web, CTR (percentatge de clics) o leads generats.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"3_Generacio_didees_per_a_continguts\"><\/span><strong>3. Generaci&#xF3; d&#x2019;idees per a continguts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>Utilitza eines com <strong>Answer the Public<\/strong> o <strong>Google Trends<\/strong> per identificar temes rellevants que el teu p&#xFA;blic busca.<\/li><li>Crea una llista d&#x2019;idees alineades amb les paraules clau que vols posicionar, com ara &#x201C;m&#xE0;rqueting de continguts&#x201D; o &#x201C;estrat&#xE8;gia de continguts&#x201D;.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"4_Calendari_editorial\"><\/span><strong>4. Calendari editorial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>Planifica quan i on publicar&#xE0;s cada contingut.<\/li><li>Mantingues una periodicitat constant per mantenir el teu p&#xFA;blic comprom&#xE8;s.<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"5_Pla_de_difusio\"><\/span><strong>5. Pla de difusi&#xF3;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li>Defineix els canals de distribuci&#xF3; m&#xE9;s efectius: xarxes socials, newsletters, publicitat de pagament, etc.<\/li><li>Adapta el format del contingut a cada canal per maximitzar-ne l&#x2019;impacte.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80dfb6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80dfb6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70a38da e-flex e-con-boxed e-con e-parent\" data-id=\"70a38da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-867428a elementor-widget elementor-widget-heading\" data-id=\"867428a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Calendari_editorial\"><\/span>Calendari editorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dc95504 e-flex e-con-boxed e-con e-parent\" data-id=\"dc95504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cabf2 elementor-widget elementor-widget-html\" data-id=\"f0cabf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table style=\"width: 100%; border-collapse: collapse; text-align: left;\">\n    <thead style=\"background-color: #FF7FC2; color: white;\">\n        <tr>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Data<\/th>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Tema<\/th>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Plataforma<\/th>\n            <th style=\"padding: 10px; border: 1px solid #ddd;\">Objectiu<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">01\/12\/2024<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Qu&#xE8; &#xE9;s el m&#xE0;rqueting de continguts?<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Blog<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Augmentar tr&#xE0;nsit org&#xE0;nic<\/td>\n        <\/tr>\n        <tr>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">05\/12\/2024<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">5 claus per un bon pla de continguts<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Instagram<\/td>\n            <td style=\"padding: 10px; border: 1px solid #ddd;\">Millorar engagement<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60006a6 elementor-widget elementor-widget-heading\" data-id=\"60006a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Una_bona_estrategia_de_marqueting_de_continguts\"><\/span>Una bona estrat&#xE8;gia de m&#xE0;rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c69a59c e-flex e-con-boxed e-con e-parent\" data-id=\"c69a59c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0796dd elementor-widget elementor-widget-text-editor\" data-id=\"d0796dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPerqu&#xE8; el m&#xE0;rqueting de continguts sigui efectiu, cal centrar-se en aquests aspectes fonamentals:\n<ul>\n \t<li><strong>Investigaci&#xF3; del p&#xFA;blic objectiu:<\/strong> Con&#xE8;ixer les necessitats i interessos del teu buyer persona.<\/li>\n \t<li><strong>Diversitat de formats:<\/strong> Articles de blog, v&#xED;deos, podcasts, infografies, ebooks, etc.<\/li>\n \t<li><strong><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> i paraules clau:<\/strong> Optimitza cada contingut perqu&#xE8; sigui f&#xE0;cilment trobable als cercadors.<\/li>\n \t<li><strong>Mesura i ajustament:<\/strong> Analitza les dades del rendiment i adapta l&#x2019;estrat&#xE8;gia segons els resultats.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c0192 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c7c0192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb91e0f elementor-widget elementor-widget-heading\" data-id=\"eb91e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Per_que_invertir_en_marqueting_de_continguts_es_rendible\"><\/span>Per qu&#xE8; invertir en m&#xE0;rqueting de continguts &#xE9;s rendible?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb22f05 elementor-widget elementor-widget-text-editor\" data-id=\"cb22f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Els beneficis del m&#xE0;rqueting de continguts s&#xF3;n clars:<\/p><ul><li><strong>Millora del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>:<\/strong> Generar contingut rellevant augmenta la teva autoritat a Google, cosa que es tradueix en un millor posicionament.<\/li><li><strong>Augment de conversions:<\/strong> Els usuaris que reben informaci&#xF3; de qualitat confien m&#xE9;s en la marca i s&#xF3;n m&#xE9;s propensos a comprar.<\/li><li><strong>Fidelitzaci&#xF3; del client:<\/strong> El contingut constant i &#xFA;til mant&#xE9; el teu p&#xFA;blic comprom&#xE8;s amb la teva marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6b122 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a6b122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10596f8 elementor-widget elementor-widget-heading\" data-id=\"10596f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Exemples_reals_de_resultats_amb_marqueting_de_continguts\"><\/span>Exemples reals de resultats amb m&#xE0;rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5d9aa elementor-widget elementor-widget-html\" data-id=\"cc5d9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table style=\"width: 100%; border-collapse: collapse; text-align: left; border: 1px solid #ddd;\">\n  <thead style=\"background-color: #FF7FC2; font-weight: bold;\">\n    <tr>\n      <th style=\"padding: 10px; border: 1px solid #ddd;\">Estrat&#xE8;gia<\/th>\n      <th style=\"padding: 10px; border: 1px solid #ddd;\">Resultat<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Publicaci&#xF3; d&#x2019;un blog setmanal<\/td>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Augment del tr&#xE0;nsit org&#xE0;nic en un 45% en 6 mesos<\/td>\n    <\/tr>\n    <tr>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Difusi&#xF3; a xarxes socials<\/td>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Increment del CTR (clics) en un 30% en publicacions promocionades<\/td>\n    <\/tr>\n    <tr>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Ebooks i guies descarregables<\/td>\n      <td style=\"padding: 10px; border: 1px solid #ddd;\">Generaci&#xF3; de 500 leads en tres mesos<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f158ad elementor-widget elementor-widget-heading\" data-id=\"3f158ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Preguntes_Frequents_sobre_Marqueting_de_Continguts\"><\/span>Preguntes Freq&#xFC;ents sobre M&#xE0;rqueting de Continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2997d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b2997d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60393e elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"e60393e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-e60393e\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"e60393e\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"1-qu-s-el-mrqueting-de-continguts-i-per-a-qu-serveix\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2411\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">1. Qu&#xE8; &#xE9;s el m&#xE0;rqueting de continguts i per a qu&#xE8; serveix?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2411\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"1-qu-s-el-mrqueting-de-continguts-i-per-a-qu-serveix\"><p>El m&#xE0;rqueting de continguts &#xE9;s una estrat&#xE8;gia que consisteix a crear i compartir contingut rellevant i &#xFA;til per atraure, educar i fidelitzar un p&#xFA;blic objectiu. Serveix per millorar la visibilitat online, generar confian&#xE7;a en la teva marca i augmentar conversions.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"2-quin-s-el-primer-pas-per-implementar-una-estratgia-de-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2412\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">2. Quin &#xE9;s el primer pas per implementar una estrat&#xE8;gia de m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2412\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"2-quin-s-el-primer-pas-per-implementar-una-estratgia-de-mrqueting-de-continguts\"><p>El primer pas &#xE9;s realitzar una avaluaci&#xF3; preliminar, que inclou analitzar el contingut actual, entendre les necessitats del teu p&#xFA;blic objectiu i definir objectius clars amb indicadors de rendiment (KPIs).<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"3-quins-sn-els-principals-beneficis-del-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2413\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">3. Quins s&#xF3;n els principals beneficis del m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2413\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"3-quins-sn-els-principals-beneficis-del-mrqueting-de-continguts\"><p>Els beneficis inclouen:<\/p><ul><li>Millora del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, posicionant el teu lloc web en els primers resultats de cerca.<\/li><li>Increment de conversions gr&#xE0;cies a contingut que guia l&#x2019;usuari al llarg del proc&#xE9;s de compra.<\/li><li>Fidelitzaci&#xF3; de clients mitjan&#xE7;ant contingut rellevant i constant.<\/li><li>Reducci&#xF3; de costos en captaci&#xF3; de clients a llarg termini.<\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"4-quines-sn-les-plataformes-ms-efectives-per-publicar-contingut\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-2414\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">4. Quines s&#xF3;n les plataformes m&#xE9;s efectives per publicar contingut?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2414\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"4-quines-sn-les-plataformes-ms-efectives-per-publicar-contingut\"><p>Les plataformes depenen del teu p&#xFA;blic objectiu, per&#xF2; les m&#xE9;s utilitzades s&#xF3;n:<\/p><ul><li>Blogs corporatius per al contingut <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> i educatiu.<\/li><li>Xarxes socials com Instagram, LinkedIn i Facebook per interactuar i compartir contingut visual.<\/li><li>Newsletters per mantenir el p&#xFA;blic informat.<\/li><li>YouTube per contingut en v&#xED;deo.<\/li><\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"5-com-es-mesura-lxit-duna-estratgia-de-mrqueting-de-continguts\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-2415\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">5. Com es mesura l&#x2019;&#xE8;xit d&#x2019;una estrat&#xE8;gia de m&#xE0;rqueting de continguts?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2415\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"5-com-es-mesura-lxit-duna-estratgia-de-mrqueting-de-continguts\"><p>L&#x2019;&#xE8;xit es mesura mitjan&#xE7;ant indicadors clau de rendiment (KPIs), com:<\/p><ul><li>Augment del tr&#xE0;nsit org&#xE0;nic.<\/li><li>Temps de perman&#xE8;ncia al lloc web.<\/li><li>Percentatge de clics (CTR) en enlla&#xE7;os o publicacions.<\/li><li>Leads generats i taxa de conversi&#xF3;.<\/li><\/ul><p>&#xA0;<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b22af5a e-flex e-con-boxed e-con e-parent\" data-id=\"b22af5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53476a5 elementor-widget elementor-widget-heading\" data-id=\"53476a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Confia_en_experts_per_al_teu_marqueting_de_continguts\"><\/span>Confia en experts per al teu m&#xE0;rqueting de continguts\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f6c2c elementor-widget elementor-widget-text-editor\" data-id=\"06f6c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Invertir en m&#xE0;rqueting de continguts &#xE9;s apostar per l&#x2019;&#xE8;xit del teu negoci. A [Daimatics, la teva <a title=\"ag&#xE8;ncia de m&#xE0;rqueting digital\" href=\"https:\/\/daimatics.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">ag&#xE8;ncia de m&#xE0;rqueting digital<\/a>], treballem amb estrat&#xE8;gies personalitzades per garantir resultats.<\/p><p>Si vols millorar la visibilitat de la teva web, augmentar el tr&#xE0;nsit org&#xE0;nic i captar m&#xE9;s clients, consulta el nostre servei de [<a title=\"ag&#xE8;ncia de SEO\" href=\"https:\/\/daimatics.agency\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">ag&egrave;ncia de <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/a>].<\/p><p>&#x1F449; <strong>Contacta&#x2019;ns ara i porta la teva estrat&#xE8;gia de continguts al seg&#xFC;ent nivell!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5717fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5717fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\" data-payload='{\"align\":\"left\",\"id\":\"14323\",\"slug\":\"default\",\"valign\":\"bottom\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"0\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"0\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Valoranos post\",\"legend\":\"0\\\/5 - (0 vote)\",\"size\":\"24\",\"title\":\"Per qu&#xE8; invertir en m&#xE0;rqueting de continguts &#xE9;s essencial per al teu negoci?\",\"width\":\"0\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Valoranos <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>post<\/span><\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>El m&#xE0;rqueting de continguts s&#x2019;ha convertit en una de les estrat&#xE8;gies m&#xE9;s potents per captar, fidelitzar i convertir usuaris en clients. Avui dia, el contingut no nom&#xE9;s &#xE9;s &#x201C;rei&#x201D;, sin&#xF3; que &#xE9;s un dels principals motors per al <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/span> i per aconseguir una relaci&#xF3; de confian&#xE7;a amb el teu p&#xFA;blic. Per&#xF2;, com podem fer un [&#x2026;]<\/p>\n","protected":false},"author":4,"featured_media":14336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[63,65,66,67,64],"class_list":["post-14323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-continguts-andorra","tag-marketing-continguts-barcelona","tag-marketing-continguts-girona","tag-marketing-continguts-lleida","tag-marketing-continguts-seu-de-urgell"],"acf":[],"_links":{"self":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/14323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/comments?post=14323"}],"version-history":[{"count":6,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/14323\/revisions"}],"predecessor-version":[{"id":15654,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/14323\/revisions\/15654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media\/14336"}],"wp:attachment":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media?parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/categories?post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/tags?post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}