{"id":15925,"date":"2025-09-24T11:12:57","date_gmt":"2025-09-24T09:12:57","guid":{"rendered":"https:\/\/daimatics.agency\/?p=15925"},"modified":"2025-09-24T15:14:35","modified_gmt":"2025-09-24T13:14:35","slug":"google-supprime-le-referencement-cest-en-train-de-se-produire","status":"publish","type":"post","link":"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/","title":{"rendered":"Google supprime le param\u00e8tre des 100 r\u00e9sultats et bouscule les outils SEO : que se passe-t-il ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de Continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Quin_parametre_ha_eliminat_Google_i_per_que_era_tan_important\">Quin par&#xE0;metre ha eliminat Google i per qu&#xE8; era tan important?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Impacte_directe_sobre_Google_Search_Console_impressions_i_posicio_mitjana_alterades\">Impacte directe sobre Google Search Console: impressions i posici&#xF3; mitjana alterades<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Taula_comparativa_abans_i_despres_del_canvi\">Taula comparativa: abans i despr&#xE9;s del canvi<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Reaccio_de_les_eines_SEO_com_sadapten_Ahrefs_Semrush_i_Kurranker\">Reacci&oacute; de les eines <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>: com s&rsquo;adapten Ahrefs, <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span> i Kurranker<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Ahrefs\">Ahrefs<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Semrush\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span><\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Kurranker\">Kurranker<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Google_ho_ha_fet_expressament_per_bloquejar_scrapers_i_IA\">Google ho ha fet expressament per bloquejar scrapers i IA?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Quality_Raters_i_AI_Overview_nova_era_per_al_SEO\">Quality Raters i AI Overview: nova era per al <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#LAI_Mode_sera_la_cerca_predeterminada_Google_es_contradiu\">L'AI Mode ser&#xE0; la cerca predeterminada? Google es contradiu<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#La_publicitat_a_la_web_oberta_esta_en_declivi_ho_reconeix_Google\">La publicitat a la web oberta est&#xE0; en declivi: ho reconeix Google<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#GEO_LLM_Optimization_AI_SEO_que_diem_ara\">GEO, LLM Optimization, AI <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>... qu&egrave; diem ara?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#Conclusions_una_nova_etapa_per_al_SEO\">Conclusions: una nova etapa per al <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/daimatics.agency\/fr\/google-elimina-seo-esta-passant\/#%E2%9D%93_Preguntes_frequents_sobre_el_canvi_del_parametre_de_Google\">&#x2753; Preguntes freq&#xFC;ents sobre el canvi del par&#xE0;metre de Google<\/a><\/li><\/ul><\/nav><\/div>\n<style>.elementor-widget-container .eael-protected-content-message{font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-size:var( --e-global-typography-secondary-font-size );font-weight:var( --e-global-typography-secondary-font-weight );text-transform:var( --e-global-typography-secondary-text-transform );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-container 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--e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-15925 .elementor-element.elementor-element-b013a94 .elementor-heading-title{font-size:30px;}.elementor-widget-eael-adv-accordion .eael-protected-content-message{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}.elementor-widget-eael-adv-accordion .protected-content-error-msg{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );letter-spacing:var( --e-global-typography-secondary-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15925\" class=\"elementor elementor-15925\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dd5ca40 e-flex e-con-boxed e-con e-parent\" data-id=\"dd5ca40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56f49f elementor-widget elementor-widget-html\" data-id=\"a56f49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>El m&oacute;n del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> ha patit una sacsejada important despr&eacute;s que <strong>Google elimin&#xE9;s el par&#xE0;metre de 100 resultats per p&#xE0;gina<\/strong> a les seves p&agrave;gines de resultats. Aquest canvi, aplicat sense cap comunicat oficial ni av&iacute;s previ, ha alterat el funcionament de m&uacute;ltiples eines <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> com Ahrefs, <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span> o Kurranker, i ha afectat tamb&eacute; les m&egrave;triques dins de Google Search Console.<\/p>\n\n<p>En aquest article, des de <a href=\"https:\/\/daimatics.agency\">Daimatics<\/a>, analitzem aquest canvi en profunditat, des de les seves causes fins a les conseq&#xFC;&#xE8;ncies pr&#xE0;ctiques per als professionals del m&#xE0;rqueting digital i el posicionament web.<\/p>\n\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n\n<img decoding=\"async\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/09\/ahrefs-graficas-impactadas-seo-daimatics.png\" alt=\"Gr&#xE0;fica de rendiment afectada a Ahrefs\" title=\"\"\/>\n\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n\n<h2><span class=\"ez-toc-section\" id=\"Quin_parametre_ha_eliminat_Google_i_per_que_era_tan_important\"><\/span>Quin par&#xE0;metre ha eliminat Google i per qu&#xE8; era tan important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>El par&#xE0;metre en q&#xFC;esti&#xF3; &#xE9;s <code>&amp;num=100<\/code>. Aquest s'afegia a l&#x2019;URL dels resultats de cerca de Google per carregar fins a <strong>100 resultats per p&#xE0;gina<\/strong>, en lloc dels 10 habituals. Gr&agrave;cies a aquest par&agrave;metre, eines de <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> com Ahrefs o <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span> podien recollir informaci&oacute; sobre el Top 100 de resultats amb nom&eacute;s una sola c&agrave;rrega per keyword.<\/p>\n\n<p>Amb la seva eliminaci&#xF3;, aquestes eines han de fer 10 vegades m&#xE9;s consultes per obtenir la mateixa informaci&#xF3;, cosa que suposa un augment de recursos, costos i temps d&#x2019;an&#xE0;lisi.<\/p>\n\n<blockquote>\n  &ldquo;Aquest canvi obliga a les eines <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> a repensar completament la manera com rastregen i processen les dades SERP. No &eacute;s nom&eacute;s un tema t&egrave;cnic: canvia l&rsquo;accessibilitat a la informaci&oacute;.&rdquo; &mdash; Equip de consultors <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> de Daimatics\n<\/blockquote>\n\n<p>Per&ograve; m&eacute;s enll&agrave; del sector de les eines, l&rsquo;impacte tamb&eacute; ha arribat als professionals del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> i propietaris de webs, especialment en la forma en qu&egrave; s'interpreten les dades dins de Search Console.<\/p>\n\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n\n<img decoding=\"async\" src=\"https:\/\/daimatics.agency\/wp-content\/uploads\/2025\/09\/seo-semrush-datos-alterados-seo-google-daimatics.png\" alt=\"Dades de Semrush alterades per la desaparici&#xF3; del par&#xE0;metre\" title=\"\"\/>\n\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Impacte_directe_sobre_Google_Search_Console_impressions_i_posicio_mitjana_alterades\"><\/span>Impacte directe sobre Google Search Console: impressions i posici&#xF3; mitjana alterades<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Despr&#xE9;s del canvi, s'han detectat dos comportaments principals i recurrents a les gr&#xE0;fiques de rendiment de Search Console:<\/p>\n\n<ul>\n  <li><strong>Una davallada notable d&#x2019;impressions<\/strong>, fins i tot en webs amb tr&#xE0;nsit estable<\/li>\n  <li><strong>Un increment sobtat de la posici&#xF3; mitjana<\/strong><\/li>\n<\/ul>\n\n<p>Per entendre aix&ograve;, cal saber com es compta una &quot;impressi&oacute;&quot; a Search Console. Fins ara, si la teva p&agrave;gina apareixia en qualsevol de les 10 p&agrave;gines inicials (posicions 1 a 100), encara que fos a la posici&oacute; 95, es comptava com una impressi&oacute; gr&agrave;cies al par&agrave;metre eliminat.<\/p>\n\n<p>Ara, sense aquest par&#xE0;metre, nom&#xE9;s es compten com a impreses aquelles URLs que realment es mostren als resultats visibles per defecte (Top 10 a Top 20, depenent del comportament de l&#x2019;usuari).<\/p>\n\n<blockquote>\n  &#x201C;No &#xE9;s que el teu web hagi perdut tr&#xE0;nsit real, sin&#xF3; que ara Google nom&#xE9;s comptabilitza all&#xF2; que &#xE9;s realment visible pels usuaris humans, no per bots.&#x201D; &#x2014; <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Analista <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/span> de Daimatics\n<\/blockquote>\n\n<h2><span class=\"ez-toc-section\" id=\"Taula_comparativa_abans_i_despres_del_canvi\"><\/span>Taula comparativa: abans i despr&#xE9;s del canvi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<table border=\"1\" cellpadding=\"10\">\n  <thead>\n    <tr>\n      <th>Aspecte<\/th>\n      <th>Abans del canvi<\/th>\n      <th>Despr&#xE9;s del canvi<\/th>\n    <\/tr>\n  <\/thead>\n  <tbody>\n    <tr>\n      <td>Resultats visibles per p&#xE0;gina<\/td>\n      <td>Fins a 100 (amb el par&#xE0;metre)<\/td>\n      <td>Nom&#xE9;s 10 per p&#xE0;gina<\/td>\n    <\/tr>\n    <tr>\n      <td>Impressions registrades<\/td>\n      <td>Fins a posici&#xF3; 100<\/td>\n      <td>Nom&#xE9;s posicions reals visibles<\/td>\n    <\/tr>\n    <tr>\n      <td>Posici&#xF3; mitjana<\/td>\n      <td>Menor (efecte de dades inflades)<\/td>\n      <td>Major (m&#xE9;s realista)<\/td>\n    <\/tr>\n    <tr>\n      <td>Acc&#xE9;s a dades SERP<\/td>\n      <td>F&#xE0;cil i econ&#xF2;mic per a eines<\/td>\n      <td>Cost&#xF3;s i limitat<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n<h2><span class=\"ez-toc-section\" id=\"Reaccio_de_les_eines_SEO_com_sadapten_Ahrefs_Semrush_i_Kurranker\"><\/span>Reacci&oacute; de les eines <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>: com s&rsquo;adapten Ahrefs, <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span> i Kurranker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span>Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>El CEO, Tim Soulo, ha preguntat a la comunitat <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> si realment &eacute;s rellevant seguir coneixent les posicions 30, 60, 90. Ell argumenta que potser aquestes posicions no aporten valor real i nom&eacute;s fan malbaratar recursos.<\/p>\n\n<p>Tot i aix&ograve;, molts experts <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> &mdash;incloent el nostre equip&mdash; discrepen parcialment. En projectes nous o en etapes d&rsquo;escalat, &eacute;s fonamental veure en quin punt entra el teu web dins de l&rsquo;univers sem&agrave;ntic d&rsquo;una keyword, encara que sigui a la posici&oacute; 70.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"Semrush\"><\/span><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>La seva resposta ha estat m&#xE9;s ambigua. Han assegurat que el Top 10 continuar&#xE0; mostrant-se de manera constant i que el Top 20 s&#x2019;actualitzar&#xE0; amb menor freq&#xFC;&#xE8;ncia (fins a 48 hores). Sobre les posicions posteriors, no han concretat la seva estrat&#xE8;gia t&#xE8;cnica.<\/p>\n\n<h3><span class=\"ez-toc-section\" id=\"Kurranker\"><\/span>Kurranker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Aquesta eina ha estat molt directa: per ara, nom&#xE9;s oferir&#xE0; dades fins al Top 20. Estan treballant en una nova soluci&#xF3; que permeti tornar a rastrejar fins al Top 100 de manera sostenible.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Google_ho_ha_fet_expressament_per_bloquejar_scrapers_i_IA\"><\/span>Google ho ha fet expressament per bloquejar scrapers i IA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>No hi ha cap comunicat oficial de Google, per&#xF2; tot indica que s&#xED;. Aquesta decisi&#xF3; forma part d&#x2019;un moviment estrat&#xE8;gic per reduir:<\/p>\n\n<ul>\n  <li>L'&uacute;s massiu de bots i scrapers per monitoritzar posicions <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/li>\n  <li>L&#x2019;extracci&#xF3; de dades per sistemes d&#x2019;intel&#xB7;lig&#xE8;ncia artificial (com ChatGPT, Perplexity o Gemini)<\/li>\n<\/ul>\n\n<p>De fet, a les <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/spam-policy\" target=\"_blank\" rel=\"noopener\">Directrius contra l&rsquo;<span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>spam<\/span> de Google<\/a>, s&#x2019;estableix que rastrejar resultats de cerca amb bots est&#xE0; expl&#xED;citament prohibit i pot interferir amb el seu aprenentatge autom&#xE0;tic.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Quality_Raters_i_AI_Overview_nova_era_per_al_SEO\"><\/span>Quality Raters i AI Overview: nova era per al <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Google ha actualitzat les pautes dels seus Quality Raters per incloure l&#x2019;avaluaci&#xF3; de respostes generades per IA dins d&#x2019;AI Overview. Aquests avaluadors ara han de determinar si la resposta:<\/p>\n\n<ul>\n  <li>&#xC9;s correcta i objectiva<\/li>\n  <li>&#xC9;s rellevant per a la intenci&#xF3; de cerca<\/li>\n  <li>&#xC9;s suficientment completa<\/li>\n<\/ul>\n\n<p>Un exemple concret: si la IA respon una pregunta amb informaci&#xF3; dispersa i sense una dada clara, aquesta ser&#xE0; considerada una resposta incorrecta.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"LAI_Mode_sera_la_cerca_predeterminada_Google_es_contradiu\"><\/span>L'AI Mode ser&#xE0; la cerca predeterminada? Google es contradiu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Logan Kilpatrick, cap de producte d&#x2019;AI Studio, va afirmar a X que el Mode IA ser&#xE0; el sistema de cerca per defecte pr&#xF2;ximament. Tot i aix&#xF2;, Roby Stein (product manager de Google Search) ho va desmentir o, almenys, va restar import&#xE0;ncia a les declaracions del seu company.<\/p>\n\n<p>Segons dades de SimilarWeb:<\/p>\n\n<ul>\n  <li>Nom&#xE9;s el 3% dels usuaris als EUA utilitzen AI Mode<\/li>\n  <li>El 3,5% ho fan al Regne Unit<\/li>\n<\/ul>\n\n<p>Per tant, l&#x2019;&#xFA;s de la cerca potenciades per IA &#xE9;s encara anecd&#xF2;tic, per&#xF2; caldr&#xE0; seguir-ne l&#x2019;evoluci&#xF3;.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"La_publicitat_a_la_web_oberta_esta_en_declivi_ho_reconeix_Google\"><\/span>La publicitat a la web oberta est&#xE0; en declivi: ho reconeix Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>En un entorn judicial, Google ha reconegut que la <strong>publicitat display est&#xE0; en decad&#xE8;ncia<\/strong> a la web oberta. Aquesta afirmaci&#xF3; xoca amb el discurs positiu mantingut fins ara pels seus directius, incl&#xF2;s Sundar Pichai.<\/p>\n\n<blockquote>\n  &#x201C;La web oberta s&#x2019;est&#xE0; debilitant. La gran concentraci&#xF3; de tr&#xE0;nsit i la compet&#xE8;ncia d&#x2019;altres plataformes han afectat el model publicitari cl&#xE0;ssic.&#x201D; &#x2014; Google (declaraci&#xF3; en cas antimonopoli)\n<\/blockquote>\n<hr style=\"width:45%; margin-top: 40px; margin-bottom: 40px; margin-left: auto; margin-right: auto;\">\n\n<h2><span class=\"ez-toc-section\" id=\"GEO_LLM_Optimization_AI_SEO_que_diem_ara\"><\/span>GEO, LLM Optimization, AI <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>... qu&egrave; diem ara?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Una enquesta de Search Engine Journal mostra que la comunitat <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> es divideix a l&rsquo;hora de nomenar aquesta nova disciplina:<\/p>\n\n<ul>\n  <li>36%: AI Search Optimization<\/li>\n  <li>27%: <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> per a IA<\/li>\n  <li>18%: GEO, LLM Optimization i altres termes nous<\/li>\n<\/ul>\n\n<p>A Daimatics continuem apostant per una visi&oacute; cl&agrave;ssica del <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> adaptada a les noves regles del joc. Amb dades estructurades, reputaci&oacute; digital i enfocament a la qualitat.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusions_una_nova_etapa_per_al_SEO\"><\/span>Conclusions: una nova etapa per al <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>La desaparici&#xF3; del par&#xE0;metre dels 100 resultats &#xE9;s m&#xE9;s que un detall t&#xE8;cnic. &#xC9;s un <strong>canvi d&rsquo;era en l&rsquo;acc&eacute;s a la informaci&oacute; <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/strong>. Les eines hauran de reinventar-se, els SEOs hauran d&#x2019;afinar millor les seves estrat&#xE8;gies, i Google tanca cada cop m&#xE9;s el seu ecosistema.<\/p>\n\n<p>Per&#xF2; no tot s&#xF3;n problemes. Les dades seran m&#xE9;s precises, les estrat&#xE8;gies m&#xE9;s centrades, i l&#x2019;enfocament cada cop m&#xE9;s orientat a la qualitat real, no a volums inflats.<\/p>\n\n<p>Si vols adaptar la teva estrat&egrave;gia a aquest nou escenari <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>, contacta amb <a href=\"https:\/\/daimatics.agency\">Daimatics<\/a> i t&#x2019;ajudarem a orientar el teu projecte amb dades reals i estrat&#xE8;gia efectiva.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c63e718 e-flex e-con-boxed e-con e-parent\" data-id=\"c63e718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b013a94 elementor-widget elementor-widget-heading\" data-id=\"b013a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"%E2%9D%93_Preguntes_frequents_sobre_el_canvi_del_parametre_de_Google\"><\/span>&#x2753; Preguntes freq&#xFC;ents sobre el canvi del par&#xE0;metre de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4c072 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"ce4c072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-ce4c072\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"ce4c072\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"-qu-s-el-parmetre-dels-100-resultats\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2161\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">&#x1F4CC; Qu&#xE8; &#xE9;s el par&#xE0;metre dels 100 resultats?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2161\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"-qu-s-el-parmetre-dels-100-resultats\"><p>&#xC9;s un par&#xE0;metre d&#x2019;URL que permetia veure 100 resultats per p&#xE0;gina als SERPs. Google l&#x2019;ha eliminat per dificultar l&#x2019;scraping massiu.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"-per-qu-han-caigut-les-impressions-al-meu-search-console\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2162\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">&#x1F4C9; Per qu&#xE8; han caigut les impressions al meu Search Console?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2162\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"-per-qu-han-caigut-les-impressions-al-meu-search-console\">\n<p>Perqu&#xE8; ara nom&#xE9;s compten les impressions reals visibles en el top 10, no fins a la posici&#xF3; 100 com abans.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"-aquest-canvi-afecta-les-meves-posicions-reals\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2163\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">&#x1F4CA; Aquest canvi afecta les meves posicions reals?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2163\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"-aquest-canvi-afecta-les-meves-posicions-reals\"><p>No. Afecta com es mesuren i com es veuen les dades, per&#xF2; no la posici&#xF3; real als resultats de Google.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"-quines-eines-seo-estan-ms-afectades\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-2164\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">&#128736;&#65039; Quines eines <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span> estan m&eacute;s afectades?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2164\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"-quines-eines-seo-estan-ms-afectades\">\n<p>Ahrefs, <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span>, Kurranker i altres eines de rastreig massiu que depenien d&rsquo;aquest par&agrave;metre.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"-com-puc-adaptar-la-meva-estratgia-seo\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-2165\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">&#129504; Com puc adaptar la meva estrat&egrave;gia <span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span>?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2165\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"-com-puc-adaptar-la-meva-estratgia-seo\"><p>Optimitza per qualitat, estructura el teu contingut, millora citacions, i aposta per la rellev&#xE0;ncia en IA i dades estructurades.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\" data-payload='{\"align\":\"left\",\"id\":\"15925\",\"slug\":\"default\",\"valign\":\"bottom\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"1\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"5\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Valoranos post\",\"legend\":\"5\\\/5 - (1 vote)\",\"size\":\"24\",\"title\":\"Google elimina el par&#xE0;metre dels 100 resultats i sacseja les eines SEO: qu&#xE8; est&#xE0; passant?\",\"width\":\"142.5\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>El m&#xF3;n del <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/span> ha patit una sacsejada important despr&#xE9;s que Google elimin&#xE9;s el par&#xE0;metre de 100 resultats per p&#xE0;gina a les seves p&#xE0;gines de resultats. Aquest canvi, aplicat sense cap comunicat oficial ni av&#xED;s previ, ha alterat el funcionament de m&#xFA;ltiples eines <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SEO<\/span><\/span> com Ahrefs, <span class=\"\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\"><span class=\"\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Semrush<\/span><\/span> o Kurranker, i ha afectat tamb&#xE9; les m&#xE8;triques [&#x2026;]<\/p>\n","protected":false},"author":4,"featured_media":15944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,16],"tags":[],"class_list":["post-15925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-google","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/15925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/comments?post=15925"}],"version-history":[{"count":14,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/15925\/revisions"}],"predecessor-version":[{"id":15945,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/posts\/15925\/revisions\/15945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media\/15944"}],"wp:attachment":[{"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/media?parent=15925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/categories?post=15925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimatics.agency\/fr\/wp-json\/wp\/v2\/tags?post=15925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}