{"id":7151,"date":"2023-04-12T12:00:15","date_gmt":"2023-04-12T11:00:15","guid":{"rendered":"https:\/\/daimatics.agency\/?page_id=7151"},"modified":"2023-04-12T12:09:54","modified_gmt":"2023-04-12T11:09:54","slug":"concepte-de-conversion","status":"publish","type":"glossary","link":"https:\/\/daimatics.agency\/wikipedia\/concepte-de-conversion\/","title":{"rendered":"Concepte de Conversion"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7151\" class=\"elementor elementor-7151\" data-elementor-post-type=\"glossary\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7a0471 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e7a0471\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30b3476\" data-id=\"30b3476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c5540d elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"9c5540d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abf33ff\" data-id=\"abf33ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d70cd elementor-widget elementor-widget-heading\" data-id=\"59d70cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu&egrave; &eacute;s la Conversi&oacute;?\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e87835 elementor-widget elementor-widget-text-editor\" data-id=\"2e87835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La conversion &eacute;s un terme que t&eacute; multitud de significats; per&ograve;, quan redu&iuml;m l&rsquo;espectre al del m&agrave;rqueting digital, es tracta d&rsquo;un proc&eacute;s mitjan&ccedil;ant el qual un usuari realitza una acci&oacute; que una companyia vol que es dugui a terme i provoca a trav&eacute;s de diferents iniciatives. Pot ser una visita a una p&agrave;gina concreta, una compra, un missatge o milers de possibilitats m&eacute;s.<\/p><p>Aix&ograve; t&eacute; especial import&agrave;ncia en el terreny online, ja que sol ser l&rsquo;objectiu o m&eacute;s aviat la conseq&uuml;&egrave;ncia de tota una estrat&egrave;gia posada en marxa a trav&eacute;s d&rsquo;Internet. Les companyies solen realitzar tot tipus de moviments en xarxes socials, posicionament natural o a trav&eacute;s de promocions amb formats publicitaris amb la finalitat d&rsquo;aconseguir aquesta conversi&oacute; que es tradueixi en l&rsquo;acci&oacute; clau que persegueixen.<\/p><p>Un dels elements crucials de tot el m&agrave;rqueting digital i un dels conceptes b&agrave;sics d&rsquo;aquest sector. Sol ser l&rsquo;element que converteix a un usuari qualsevol en un client potencial o&nbsp;lead, i fins i tot en un client final que es decanti per realitzar una compra o contractaci&oacute;.<\/p><p>Per a aconseguir la conversi&oacute;, &eacute;s important realitzar una estrat&egrave;gia de m&agrave;rqueting adequada i que tingui en compte diversos factors clau. L&rsquo;habitual &eacute;s establir una s&egrave;rie d&rsquo;objectius primaris, despr&eacute;s, definir les conversions que es desitgen aconseguir, mesurar els que s&rsquo;han aconseguit pr&egrave;viament i, per descomptat, realitzar una optimitzaci&oacute; general per a augmentar-les de cara a la nova iniciativa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e13cb76 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e13cb76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de7847b\" data-id=\"de7847b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2686983 elementor-widget elementor-widget-heading\" data-id=\"2686983\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per a qu&egrave; serveix la Conversion\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29dcbe elementor-widget elementor-widget-text-editor\" data-id=\"c29dcbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La finalitat de la conversi&oacute; &eacute;s aconseguir un objectiu imposat pr&egrave;viament per la companyia que realitza una campanya. &Eacute;s aquest pas intermedi entre la presentaci&oacute; i la consecuci&oacute;, l&rsquo;acci&oacute; que duu a terme l&rsquo;usuari per a deixar de ser un visitant m&eacute;s a ser just el que la signatura desitja que sigui com a part de la seva estrat&egrave;gia de m&agrave;rqueting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-799a54b elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"799a54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b56f0e5\" data-id=\"b56f0e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d09eb6 elementor-widget elementor-widget-heading\" data-id=\"7d09eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemples de Conversion\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b470b elementor-widget elementor-widget-text-editor\" data-id=\"25b470b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Podem prendre centenars d&rsquo;exemples de conversi&oacute; diferents en l&rsquo;actualitat. Una campanya de mail m&agrave;rqueting que realitz&eacute;s, per exemple, Daimatics amb la finalitat de portar als lectors registrats al seu formulari de contacte tindria com a conversi&oacute; aquest pas en el qual el lector accedeix a aquesta web a trav&eacute;s del bot&oacute; o mecanisme facilitat a trav&eacute;s del correu electr&ograve;nic enviat.<\/p><p>Existeixen m&eacute;s possibilitats, com la de passar directament de la lectura a la contractaci&oacute; o fins i tot a la divulgaci&oacute; d&rsquo;un contingut concret a trav&eacute;s d&rsquo;un bot&oacute; per a publicar en xarxes socials. Les conversions tenen tot tipus de manifestacions diferents en la xarxa, totes d&rsquo;elles dependents de les intencions despr&eacute;s de les campanyes que es posin en marxa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&egrave; &eacute;s la Conversi&oacute;? La conversion &eacute;s un terme que t&eacute; multitud de significats; per&ograve;, quan redu&iuml;m l&rsquo;espectre al del m&agrave;rqueting digital, es tracta d&rsquo;un proc&eacute;s mitjan&ccedil;ant el qual un usuari realitza una acci&oacute; que una companyia vol que es dugui a terme i provoca&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e8 \u00e9s la Conversio?<\/title>\n<meta name=\"description\" content=\"La conversion \u00e9s un terme que t\u00e9 multitud de significats; per\u00f2, quan redu\u00efm l&#039;espectre al del m\u00e0rqueting digital, es tracta d&#039;un proc\u00e9s mitj\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daimatics.agency\/wikipedia\/concepte-de-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concepte de Conversion\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 \u00e9s la Conversi\u00f3? 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