Conversion page
What is a Conversion page?
one Conversion page o Landing page is that website that is designed with the purpose of making the customer perform a desired conversion. It is a page that you land on after clicking on a link, whether through an advertisement, an email or any other means, and which usually leads to the purchase of a product or the hiring of a service.
With this task in mind, making it a well-designed, attractive and user-friendly site is an absolute priority. With these pages, what is always pursued is the conversion of the consumer, therefore those responsible for it must deploy all possible strategies to make the process take place quickly and easily.
For objectives and for effectiveness, when it is considered correctly, it is an absolutely necessary element within any digital marketing strategy. Just think of fields likeemail marketing to see that they always have one inside conversion page with which the user is pushed to continue.
It doesn't matter what type it is, as long as it meets minimum quality standards and is aimed at fulfilling the objective that the company wants with it. Conversions are something mandatory on the internet, especially for businesses.
What is one for? Conversion page
one Conversion page it helps the user go from being part of an audience to being a lead, or even for a lead to become a customer through purchase or engagement. It always seeks to capture and attract, so that the visits are not in vain and materialize in acts that bring benefits to the business that exists after the website in question.
It can have thousands of different conversions, whether it's registering, making a purchase, signing up for a newsletter, or even leaving a comment. There are many types, but they are always born with the purpose of a company increasing its leads or customers.
Examples of Conversion page
Let's imagine that at Daimatics we launch an email campaign in which we want to reinforce the hiring of our content marketing service. In all the emails there is a link to our content marketing page, which has a rather eye-catching button to proceed to hire us.
This page you are redirected to, which you can visit if you wish with the easy link, is an example of conversion page. Pursue the consumer to click the button and offer their details to contact and proceed to draw up quotes. Stop being a regular user to be a lead or customer.
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