what is the seo (Search Engine Optimization)?
The seo is the art and science of optimizing web pages so that they appear organically in the first results of search engines, such as Google. Unlike the Search Engine Marketing (SEM), which is based on payment strategies, the seo it concentrates on attracting quality traffic without relying on advertising investments.
Differences between seo and SEM
| appearance | seo | SEM |
|---|---|---|
| cost | Usually free (long term) | Pay-per-click (PPC) based |
| Time to get results | Medium or long term | immediately |
| effectiveness | Ideal for sustained results | Perfect for temporary promotions |
| objective | Improve organic visibility | Generate fast conversions |
Which strategy to choose?
The seo is perfect for establishing a long-term presence, while the SEM provides immediate visibility. The ideal is to combine both strategies to take advantage of the advantages of each. For example, you can use the seo to build brand authority and the SEM for occasional launches or promotions.
7 advantages of implementing a strategy seo
- Increase the visibility of your brand: Appearing in the first Google results positions you as an authority in your sector.
- Attract qualified traffic: Thanks to the use of keywords, you attract visitors who are looking for exactly what you offer.
- Generate sales opportunities: Users trust the first organic positions, turning into potential customers more likely to buy.
- Position yourself as an authority: Producing relevant content makes users perceive your brand as a benchmark.
- Educate your audience: With valuable articles and guides, you can educate the market and gain the trust of your readers.
- Beat the competition: A good one positioning seo it can make users choose your brand over the competition.
- Better ROI: Unlike the pay per click, the seo generates continuous results with a sustainable initial investment.
Search Type: Understand your users
To improve the positioning seo, it is essential to understand user search intent. Here are the main types:
- Navigational search: The user seeks to access a specific website directly (example: "YouTube").
- Information search: Search for answers or general information (example: "what is seo?”).
- Transactional search: Search with purchase intent or action (example: "buy cheap shoes online").
- Local search: Searches with a geographic component (example: "restaurants near me").
Other types of search
- Search for images and videos: Optimize visual content to appear in image results and YouTube.
- Product search: Results of Google Shopping for searches like "buy cheap mobile".
Google's Core Updates: Why are they so important?
Every year, Google implements updates to its algorithm, known as Core Updates, to improve search results. These changes can have a huge impact on organic web page traffic.
Main Core Updates to consider:
- Panda (2011): Penalty for duplicate and low quality content.
- Penguin (2012): Fight against the linkbuilding unethical
- EAT (2019): Importance of experience, authority and trustworthiness of the content.
- Core Web Vitals (2021): Focus on user experience and loading speed.
- Core Update 2024: Read more about this topic here
strategy seo: how to conquer the first position?
- Define your goals: Want to increase traffic? Generate leads? Increase sales?
- Create a buyer persona: Define your ideal customer and adapt the language and content according to their needs.
- Research keywords: Use tools like Ahrefs or SEMrush to find relevant terms.
- Build quality content: Write articles that answer user searches and include internal links like Content creation.
- Optimize the technical experience: Improve the speed, responsiveness and security of your website.
You want to master the seo?
A Daimatics, as a Google Partner, we offer services to help you achieve your goals. Consult our services of seo and start standing out in search results today.
Frequently asked questions about seo and how to improve your web positioning
To get the first place in Google, you need to consider several factors:
- Quality content: Creating relevant, original and useful content for users is essential.
- Keywords: Identify and use keywords appropriate to the content and user searches.
- Technical SEO: Ensure an optimal web structure, fast loading speed and compatibility with mobile devices.
- Incoming links (backlinks): Get quality links from other websites pointing to yours.
- User Experience (UX): Guarantee intuitive navigation and a good experience for visitors.
The time it takes to reach the top position varies depending on several factors, such as industry competition, content quality, and marketing strategy. seo implemented According to Neil Patel, it can take months or even years, depending on the difficulty of the keywords and the effort involved.
Both the seo (search engine optimization) and SEM (search engine marketing) have their advantages:
- seo: Provides long-term organic results and improves website credibility.
- SEM: Offers immediate results through paid ads, but requires ongoing investment.
A combination of both strategies can be effective, depending on your goals and available budget.
To know your website's position in Google's search results, you can use tools like Google Search Console, which provides detailed information about your site's performance. Additionally, there are third-party tools that allow you to monitor positions for specific keywords.
Real Image, in half a year seo
