Context for the November 2024 update
The November update follows the path of other significant adjustments in 2024, including:
- March 2024 Core Update: One of the biggest updates in the history of Google, with significant effects on the visibility of websites.
- August 2024 Core Update: Reinforced the emphasis on useful and reliable content, penalizing sites with duplicate or irrelevant information.
- October 2024 Broad Core Update: Introduced specific adjustments to improve the relevance of results and performance on mobile devices.
This new change is part of Google's ongoing strategy to ensure that users receive relevant and reliable information.
What is the November 2024 Core Update looking for?
According to Google, the main goals of this update are:
- Improve the quality of the results: Promote content that effectively solves users' needs.
- Reduce the visibility of low-quality content: Penalizing sites that only optimize for ranking without providing real value.
- Focus on user intent: With advances in semantic understanding, the algorithm can now better identify the needs behind each search.
- Mobile optimization: Continuing to prioritize sites that offer an optimal experience on mobile devices.
- Security and privacy: Sites that do not use HTTPS or that present security risks lose visibility.
Impact on SERPs and observed changes
Websites have experienced significant fluctuations due to the update. Here are some of the more common effects:
- Variations in organic traffic: Sites with low-quality content have seen significant losses, while those with well-structured and useful content have seen improvements.
- Penalties for outdated content: Sites that have not updated their information periodically have lost ranking.
- Reward for specialized content: Pages with detailed and well-documented information have risen in the rankings.
- Changes in commercial inquiries: E-commerce-oriented results have been more volatile, with a redistribution of visibility in favor of stores with a better user experience.
Table of the latest updates and their impact
Here's a table summarizing Google's most recent updates and how they've affected SERPs:
| date | Update | main objective | impact |
|---|---|---|---|
| March 5, 2024 | March 2024 Core Update | Overall improvement in relevance and reliability | Massive fluctuations in organic traffic; penalties for superficial content |
| August 15, 2024 | August 2024 Core Update | User-centric and useful content | Increased visibility for sites with relevant information and clear structures |
| October 18, 2024 | October 2024 Broad Update | Ranking by mobile experience and security | Improvements for responsive sites; significant losses in non-optimized sites |
| November 11, 2024 | November 2024 Core Update | Improve the quality and relevance of content | Penalties for sites with duplicate or outdated information; improvements for quality content |
Strategies to adapt to the update
If your site has been affected by this update, here are some key actions you can take:
1. Audit your content
- Review old articles: Updates information and removes irrelevant parts.
- Avoid duplicates: Google penalizes copied content, even within your own site.
- Create complete guides: Articles that clearly answer frequently asked questions from users are highly valued.
2. Improve user experience (UX)
- Responsive design: Ensure your website is fully functional on mobile devices.
- Fast loading time: Use tools like Google PageSpeed Insights to identify issues and improve speed.
- Clear structure: Optimize the navigation menu and make sure pages are easy to find.
3. Focus on high quality content
- Includes reliable data: Add updated sources and statistics.
- unique content: Use your own approach to provide information that others do not cover.
- Respond to search intent: Identify what users want to find when they search for specific terms.
4. Monitor traffic and keywords
- Periodic analysis: Use tools like Google Analytics to identify the most affected pages.
- Redefine keywords: Adjust your keyword strategy to better reflect new search trends.
Industry-specific changes
The data indicates that the update has had an uneven impact by industry:
| industry | Observed impact |
|---|---|
| E-commerce | Strong fluctuations (-22.1%) in product inquiries |
| education | Moderate stability with minor losses (-7.3%) |
| health | Relative stability (-1.5%), highlighting specialized content |
| B2B technology | Minimal changes (-0.4%), with prioritization of reliable sites |
With these changes, it is clear that the traditional strategies of seo they must evolve towards a more user-centered orientation and offer quality content that responds to real needs. This update is an opportunity to improve the website experience and consolidate a strong position in the SERPs.
How Daimatics can help you if your site has been affected by the update
If your website has experienced a drop in rankings or organic traffic due to the November 2024 Core Update, don't worry. A Daimatics, we specialize in helping businesses and websites recover and adapt to Google algorithm updates. Through our services, we can provide you with customized solutions to improve the performance of your website.
1. Complete audit of your website
- We review your content to identify quality issues, outdated or duplicate information.
- We analyze user experience (UX) and technical performance, including load speed and mobile optimization.
- We evaluate your site's keyword strategy and link profile to ensure it meets Google's guidelines.
2. Content creation and optimization
- We update or rewrite content to ensure it delivers real value to your users.
- We create guides, articles and resources that respond to the search intent of your visitors.
- We use reliable data and references to improve the credibility of your content.
3. Strategies of Technical SEO
- We fix technical issues like bad redirects, 404 errors and meta tag configurations.
- We implement site architecture improvements to optimize navigation and indexing.
- We verify the appropriate use of structured data schemas to help Google better understand your content.
4. Continuous monitoring and follow-up
- We regularly monitor traffic and rankings to detect improvements or persistent issues.
- We'll keep you posted on future updates and how they might affect your site.
We update your website
A Daimatics, we understand that Google updates can be a challenge, but also an opportunity to grow your website. Our team of experts in seo will work with you to create an effective strategy that allows you to recover and improve your position in the search results.
👉 Contact us today to start theaudit your website and make sure you're prepared to deal with any future changes in Google's algorithm. 🚀
