SEO strategies for eCommerce: How to conquer the first positions of Google

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what is the seo for eCommerce?

The seo for eCommerce, or Search Engine Optimization for e-commerce, is a set of techniques and strategies designed by improve the visibility of an online store in the organic results of search engines like Google. Unlike the seo traditional, which focuses on educational or corporate content, the seo for eCommerce is totally focused on the specific needs of online stores.

Differences between seo traditional and seo for eCommerce

  • Volume of pages: Online stores have hundreds or even thousands of product pages, categories and subcategories. This can generate duplicate content, one of the most frequent problems in the seo for eCommerce.
  • Management of URLs: Stores use filters and facets (color, size, price, etc.) that they can generate Unnecessary URLs or duplicates if not properly managed.
  • Search Intent: While the seo traditional usually attracts informational traffic (eg: "how to make a bread recipe"), the seo for eCommerce works with transactional intentions, like now "buy mountain shoes in Andorra" or “best price for graphics tablets”.

Main objective of the seo for eCommerce

The main objective of the seo for online stores is attract qualified organic traffic and turn it into sales. This is done through a combination of strategies including:

  1. Technical SEO: Optimizing the web structure to ensure optimal indexing.
  2. Relevant content: Creation of original and unique descriptions for each product and category.
  3. Shopping focused keywords: Use of expressions like "buy", "best price" or "offer" to capture users with clear purchase intent.

Practical example

If you have a shop that sells ski equipment, one well optimized category page can attract users with general searches like "women's ski clothing", while one optimized product page can capture more specific searches like "waterproof anorak size M for skiing".

Other key benefits

  • Reduction of advertising costs: A strategy seo solid reduces dependence on paid campaigns such as Google Ads.
  • Long-term sustainability: The seo it is an investment with a high return on investment (ROI) which continues to bear fruit over time.
  • Better user experience: With a clear structure and well-organized data, the website becomes easier to use and navigate.

 

Main objective of SEO

Why is the seo for online stores?

The seo it is essential for any online store that wants to stand out in a competitive market. Unlike physical stores, a eCommerce is totally dependent on web traffic to get sales. Therefore, a good strategy of seo not only increases visibility, but also contributes to the consumer confidence and the reduction of advertising costs.

Specific benefits of seo for online stores

  1. Generate qualified organic traffic
    • with the seo, you attract users who are looking for exactly what you offer. This means that the visits to your site are from users who are genuinely interested in your products.
    • Example: A customer searching for “waterproof trekking boots” will land on your page if you have good keyword optimization.
  2. Reduction of advertising costs
    • Unlike the SEM, the seo does not require pay per click. Once the page is optimized, organic traffic can increase at no additional cost.
    • This is especially important for stores with tight margins, as they can reallocate these resources to other areas such as logistics or customer service.
  3. Improved ROAS (return on advertising investment)
    • The seo complements other strategies such as Google Ads or Facebook Ads. Both can generate traffic in the short term, but the seo ensures a sustainable source of traffic over time.
    • Important data: According to studies, organic traffic represents the 53% of the total traffic of an average website.
  4. Increased consumer confidence
    • Stores that appear in the first places of Google are perceived as more reliable and authoritative. This translates into a better CTR (click-through rate) and ultimately more conversions.
    • In addition, the presence of rich snippets (reviews, stars, prices) can further improve trust.

Impact of seo in consumer behavior

Today's consumers are more demanding and make an average of 3 to 5 searches before deciding to buy a product. Therefore, if your eCommerce does not appear in these searches, it is very likely that you will lose sales to the competition.

Relevant statistics: According to a Backlinko study, the first organic result of Google receive the 27.6% of the clicks, while the second only a 15%. This means that being in the first places is essential.

Examples of real cases

  1. Appliance store
    • An online store that optimized product pages with unique descriptions and real customer reviews organic traffic increased one 35% in 6 months. In addition, it reduced the cost in advertising one 20% thanks to less dependence on SEM.
  2. Fashion eCommerce
    • After incorporating structured data to show stock and prices directly in search results, this store saw a increase of 40% in conversions in just three months.

 

Key strategies to improve positioning seo of an eCommerce

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The optimization of an eCommerce requires a comprehensive strategy that covers the Technical SEO, the seo on-page and the seo off-page. Below, we'll explore each of these aspects in detail to ensure your online store achieves the best results.

Technical SEO: Foundation of an optimized eCommerce

  1. Structure of the URLs
    • URLs should be clear, descriptive and search engine friendly.
    • Example: Avoid URLs like www.botiga.com/product123 and use instead www.botiga.com/sabatilles-running.
    • Include relevant keywords in URLs to improve positioning.
  2. Sitemaps and robots.txt
    • Generate a XML sitemap to help search engines crawl the most important pages on your site.
    • Configure the file robots.txt to prevent Google from indexing irrelevant pages such as filters or internal search results.
  3. Loading speed optimization
    • Users abandon pages that take more than 3 seconds to load.
    • Key Actions:
      • Compress images and use formats like WebP.
      • implement Lazy Loading so that images are only loaded when they are visible.
      • Use one CDN (Content Delivery Network) to reduce latency.
  4. Core Web Vitals
    • Focus on three main factors:
      • LCP (Largest Contentful Paint): Main content loading speed.
      • FID (First Input Delay): Time it takes for the site to respond to the first interaction.
      • CLS (Cumulative Layout Shift): Avoid unexpected movements of the content.

seo On-Page: Optimization of content and keywords

  1. Category optimization
    • Category pages are one of the most valuable assets in an eCommerce. Optimize them with:
      • Unique titles that include main keywords.
      • Informative descriptions with secondary keywords.
      • Supporting texts that explain the benefits of shopping in your store.
  2. Product pages
    • Each product needs:
      • one unique description that resolves customer queries and incorporates keywords.
      • Structured data to display prices, stock and ratings directly in search results.
    • Example: If you sell “waterproof trekking shoes”, mention terms like “comfortable”, “mud resistant” and “best price”.
  3. Meta descriptions
    • Write compelling meta descriptions with a call to action that invites you to click.
    • Example: “Discover the best running shoes on the market with free shipping and exclusive offers. Buy now!”.

seo Off-Page: Building authority

  1. Link building
    • Generate quality links from places of authority that strengthen the positioning of your store.
    • Example: Collaborate with industry bloggers to link to your product or category pages.
  2. Mentions in places of authority
    • Participate in relevant forums, publishes guest articles or seek collaborations with influencers to increase your online presence.
  3. Social media strategies
    • Although social networks do not directly affect the seo, can generate traffic to your eCommerce, increasing visibility and brand recognition.

Useful tools to implement these strategies

  • Screaming Frog: To identify technical errors such as broken links or duplicate content.
  • Google Analytics and Search Console: To measure traffic, CTR and top keywords.
  • Ahrefs o SEMrush: To build a linkbuilding strategy and analyze the competition.

 

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Content management and marketing strategies for eCommerce

An effective content strategy can transform your eCommerce into a reference in the sector. The goal is not only to sell, but also to educate, inspire and guide your customers throughout their buying process. Here are the keys to managing content that turns visitors into loyal customers.

Evergreen content creation

Evergreen content, which remains relevant over time, is a long-term investment in generating consistent traffic and establishing authority.
  1. Guides and tutorials
    • Publish articles that solve common customer questions or help them make decisions.
    • Example: If you sell household appliances, create a guide titled "How to choose the best washing machine for your home".
  2. Product reviews
    • Share detailed reviews of your products highlighting their benefits and use cases.
    • This not only increases customer confidence but also improves positioning seo thanks to the inclusion of related keywords.
  3. Dynamic FAQ's
    • Add FAQ sections to product pages.
    • Example: “Are these sneakers waterproof?” or "What is the right size for me?".

Optimization of eCommerce blogs

Blogging is a powerful tool to drive organic traffic and educate your potential customers.
  1. Articles related to your products
    • Create content that addresses topics related to the products you sell.
    • Example: If you own a furniture store, an article titled “Decorating trends for 2025” might attract users interested in renovating their space.
  2. Long tail keywords
    • Include specific keywords that reflect specific search intents.
    • Example: “The best hiking shoes for long trails”.
  3. SEO-friendly structure
    • Use clear titles and subtitles.
    • Add internal links to product or category pages.
    • Optimize images with alt texts and descriptive names.

Use of optimized visual content

Visual content is not only attractive, but can also enhance the seo when properly optimized.
  1. Videos
    • Post demo videos, tutorials or reviews of your products.
    • Example: "How to assemble your mountain bike in 5 minutes".
    • Add descriptive titles, transcripts and subtitles to make them accessible and SEO-friendly.
  2. images
    • Quality images are essential in an eCommerce. Optimize them for seo:
      • Use descriptive file names (example: “sanderisme-impermeable-shoes.jpg”).
      • Include alt texts that describe the object and include keywords.
  3. Infographics
    • Share complex information in a visually engaging way.
    • Example: An infographic explaining “The benefits of smart washing machines” can be shared on social networks, attracting additional traffic.

Collaborations and User Generated Content

  1. Customer reviews
    • Encourage customers to leave reviews and ratings. This not only increases trust but also brings unique content to your pages.
  2. influencers
    • Work with influencers to reach new audiences. Your reviews can generate traffic and sales.
  3. Success stories
    • Share testimonials or success stories from your customers.
    • Example: A publication entitled "How Jordi found the perfect shoes for his trip to Iceland".

Measure the impact of your content

Use tools like Google Analytics to evaluate which pages or types of content generate the most traffic and conversions.
  • CTR: Compare the click-through rate of articles with product pages.
  • Time of stay: Are users spending enough time on your site reading your content?
  • Conversion rate: What percentage of blog visitors end up buying?

Optimization for mobile and local search

In a world where more than 60% of searches are done from mobile devices, having a mobile-optimized eCommerce is not an option, but a necessity. At the same time, local searches are crucial for businesses that want to attract customers to their physical locations or operate in regional markets. This point develops the key strategies to address these two needs.

Importance of responsive design

A website that doesn't display properly on mobile can lose potential customers and negatively affect your seo. Google prioritizes websites that offer a good user experience on mobile devices.
  1. What is responsive design?
    • It is a design approach that adjusts the structure and content of the website according to the screen size.
    • Example: Buy buttons should be large and easy to click on small screens.
  2. Advantages of responsive design:
    • Better user experience, which translates into more conversions.
    • Reduction of the bounce rate (bounce rate), since users do not leave due to navigation problems.
    • Higher ranking in mobile searches thanks to Google's Mobile-First Index algorithm.

Loading speed on mobile devices

Load speed is especially critical on mobile, where users expect the page to load in less than 3 seconds.
  1. Strategies to improve speed:
    • Image compression: It uses formats like WebP that reduce the size without losing quality.
    • Lazy Loading: Allow images to load only when the user moves them into their field of view.
    • AMP (Accelerated Mobile Pages): A Google technology that creates ultra-lightweight versions of your pages for mobile searches.
  2. Recommended tool:
    • use PageSpeed Insights to analyze and optimize the speed of your website. This tool provides mobile-specific suggestions.

How to optimize an eCommerce for local searches

Local searches are essential for eCommerce with brick-and-mortar stores or that cater to specific areas. Phrases like "near me" or "in Andorra" are used a lot by users.
  1. Google Business Profile (formerly Google My Business):
    • Register your business and fill in key information such as address, phone, hours and website link.
    • Example: If you have a sports equipment store in Andorra, make sure you appear when someone searches for "hiking equipment store in Andorra".
  2. Local Keyword Optimization:
    • Incorporate geographic terms into your website content.
    • Example: "The best mountain shoes in Andorra".
  3. Reviews and Ratings:
    • Positive reviews improve local visibility and build trust.
    • Encourage customers to leave reviews on your Google profile.
  4. Geolocation on the website:
    • Use structured data to indicate the exact location of your business.
    • Include an interactive map on your contact page.

Benefits of combining seo mobile and local

  1. Attract quality traffic:
    • Local searches are very intentional. Users often search for products or services with the intention of purchasing shortly.
  2. Increase sales in physical stores:
    • According to studies, 78% of local mobile searches result in an offline purchase.
  3. Differentiate yourself from the competition:
    • Many eCommerce still lack a robust mobile and local search strategy. Optimizing these aspects can give you a competitive advantage.

Practical examples

  • A sportswear store can use the phrase “Mountain clothing in Andorra” on its home page and in meta descriptions.
  • A restaurant can sign up for Google Business and include photos of their dishes and customer reviews.

Technical SEO for online stores

The Technical SEO it is the skeleton that supports the optimization of an eCommerce. When an online store has thousands of products, you need to ensure that each page is accessible to search engines, loads quickly and meets the technical standards set by Google.

Structured data configuration for products

  1. What is structured data?
    • These are snippets of code that help search engines better understand the content of a website.
    • Example: Show prices, available stock and ratings directly on the results pages (rich snippets).
  2. Recommended structured data types for eCommerce:
    • Product: To describe the characteristics of the product (price, name, description).
    • Reviews: To include user ratings and reviews.
    • Offer: To show special offers or discounts.
  3. Main benefits:
    • Improves product visibility in search results.
    • Increase click-through rate (CTR) thanks to additional information.
  4. Tools to implement structured data:
    • Google Structured Data Markup Helper: Makes code creation easier.
    • Google Test Rich Results: Verify that the data is being implemented correctly.

Management of facets and filters to avoid duplicate content

Many eCommerce offer filtering options to improve the user experience (color, size, price, etc.). If not managed properly, they can create multiple versions of the same page, generating duplicate content.
  1. Strategies to avoid duplicates:
    • Label noindex: Mark those filter pages that do not add value seo so that they are not indexed by Google.
    • Canonical tags: Indicates which is the main URL when multiple pages display similar content.
    • Block irrelevant filters with robots.txt: It prevents search engines from crawling unnecessary combinations.
  2. Practical example:
    • If a shoe store has color and size filters, you need to prevent each combination (eg “Blue shoes size 40”) from creating an indexable page.

How to control the cannibalization of keywords within the catalog

Keyword cannibalization occurs when several pages of the same site compete to position themselves with the same keyword, diluting its authority.
  1. Identify cannibalization:
    • Use tools like Google Search Console or SEMRush to detect which pages are competing for the same keywords.
  2. Solutions to avoid it:
    • Consolidate similar content into a single, more complete page.
    • Differentiate the target keywords for each page.
    • Use internal links to strengthen the main page.
  3. Example:
    • If two store pages sell similar cell phone models, one could rank for "cheap Android phones" and the other for "best Android phones."

Crawl optimization with an XML sitemap and robots.txt

  1. Sitemap XML:
    • A map listing all important store URLs.
    • Benefit: Helps search engines find and index pages quickly.
  2. Robots.txt:
    • A file that indicates which parts of the site should not be crawled.
    • Example: Exclude user account pages or shopping carts.

Loading Speed and Core Web Vitals

Core Web Vitals are metrics that measure user experience in aspects such as speed, interactivity and visual stability.
  1. Key improvements for Core Web Vitals:
    • Largest Contentful Paint (LCP): Make sure your main content loads in less than 2.5 seconds.
    • First Input Delay (FID): Reduce the response time of interactions (clicks, forms).
    • Cumulative Layout Shift (CLS): Avoid unexpected design movements while loading.
  2. How to improve them?
    • Reduce the size of images and videos.
    • It uses content delivery networks (CDNs).
    • Minify CSS and JavaScript files.

Practical examples of Technical SEO

  1. Problem: An appliance store with poorly configured filters generates 1,000 duplicate URLs.
    • Solution: Implement canonical tags to prioritize the main page.
  2. Problem: A trendy website takes 5 seconds to load.
    • Solution: Compress images and enable delayed loading.
With a solid strategy of Technical SEO, your eCommerce can overcome structural and performance challenges, ensuring a smooth experience for users and improving their positioning. Do you want me to continue with point 7?

Trends of seo for eCommerce in 2025

The seo is constantly evolving, and online stores must adapt to new trends to stay competitive. In 2025, several technological innovations and changes in user behavior will mark the future of the seo for eCommerce.

Core Web Vitals and User Experience

  1. What are Core Web Vitals?
    • These are key metrics that Google uses to measure user experience on a website, including:
      • Upload speed: It measures how long it takes for the main content to appear.
      • Interactivity: Time it takes for the site to respond to user actions.
      • Visual stability: Avoid sudden movements that disturb navigation.
  2. Impact on eCommerce:
    • Sites that prioritize a smooth user experience will rank better on Google.
    • Stores with slow loading times could lose organic traffic and conversions.
  3. Tip:
    • Invest in technical optimization with tools like PageSpeed Insights or Lighthouse.

Artificial intelligence and personalization of content

  1. How is it changing seo with AI?
    • Artificial intelligence allows search engines to better understand user intent.
    • Algorithms like BERT i MUM they help Google analyze more complex contexts.
  2. Applications for eCommerce:
    • Personalized recommendations: It uses AI to suggest products based on user behavior.
    • Smart Chatbots: Answers frequently asked questions and guides customers through the purchase process.
  3. Practical example:
    • A fashion store can use AI to display entire sets based on customer preferences.
  4. Tip:
    • Use tools like ChatGPT or Dynamic Yield to implement smart customizations.

Increase in voice searches

  1. Growing trend:
    • With the expansion of assistants like Alexa, Siri and Google Assistant, voice searches will represent a significant portion of web traffic.
  2. How to adapt your eCommerce?
    • Optimize for conversational keywords: Instead of “buy cheap shoes”, use “Where can I buy cheap shoes near me?”.
    • Create short, to-the-point answers: Voice assistants tend to prefer concise and direct content.
  3. Practical example:
    • An appliance store can optimize for searches like “What is the best refrigerator in 2025?”
  4. Tip:
    • Generate content optimized for featured snippets, as they tend to be the preferred response by voice assistants.

News in structured data for eCommerce

  1. New structured data types:
    • Virtual Product: For stores that sell digital products such as software or courses.
    • Subscription: For services with recurring subscriptions.
  2. Impact on seo:
    • They help show more details in search results, increasing the click-through rate.
  3. Practical example:
    • A coffee subscription shop can use structured data to display exclusive offers.

seo for sustainability and social values

  1. Growing trend:
    • Users increasingly value companies that promote sustainability and ethics.
  2. How to adapt?
    • Create content that reflects brand values: Like articles about the sustainable origin of your products.
    • Optimize for sustainability-related searches: For example, "eco-friendly clothes" or "shoes made with recycled materials".
  3. Practical example:
    • A vegan cosmetics store can highlight the positive ecological impact of its products.

Key metrics to analyze the success of a strategy seo for eCommerce

Measure the effectiveness of a strategy seo it is essential to understand what works and what needs optimization. Key metrics help evaluate your eCommerce performance and identify opportunities for improvement.

Essential metrics for seo in eCommerce

  1. CTR (Click-Through Rate):
    • what is it
      • Percentage of users who click your link after seeing it in search results.
    • How to improve it?
      • Optimize titles and meta descriptions with compelling calls to action and relevant keywords.
    • Practical example:
      • A headline like “Shop for the Best Running Shoes – Free Shipping!” can significantly increase CTR.
  2. Organic conversion:
    • what is it
      • Percentage of organic visits that convert to valuable actions, such as purchases or registrations.
    • How to improve it?
      • It offers relevant content, optimized product pages and a simple shopping experience.
    • Practical example:
      • Adding customer reviews or guarantees to your product pages can increase trust and conversions.
  3. Time on Page:
    • what is it
      • Average time users spend on each page of your eCommerce.
    • How to improve it?
      • It provides quality content, detailed product descriptions and attractive visuals.
    • Practical example:
      • A fashion store might include videos that show how the pieces look on models.
  4. Bounce Rate:
    • what is it
      • Percentage of users who leave the site without interacting with it.
    • How to improve it?
      • Improve loading speed, reduce intrusive pop-ups and make sure your content is relevant.
    • Practical example:
      • A gadget store can use clear categories so that users can easily find what they are looking for.
  5. Keywords positioned:
    • what is it
      • Number of keywords for which your eCommerce appears in search results.
    • How to improve them?
      • Create optimized content and diversify the keywords used.
    • Practical example:
      • A furniture store can write articles like “Guide to choosing the perfect sofa” to position itself in more relevant terms.

Tools to analyze metrics seo

  1. Google Analytics:
    • It allows you to measure organic traffic, user behavior and conversions.
    • Example: Identify which product pages generate the most sales.
  2. Google Search Console:
    • Show traffic generating keywords and technical issues.
    • Example: Detect URLs that are not indexed correctly.
  3. Screaming Frog:
    • Track your site to identify technical errors and improve it Technical SEO.
    • Example: Detect duplicate content or broken links.
  4. SEMrush and Ahrefs:
    • They analyze competitors, keywords and link building strategies.
    • Example: Identify backlink opportunities to strengthen your domain authority.

Importance of A/B testing

  1. What is A/B testing?
    • Experiment between two versions of a page or element to determine which works best.
  2. How to use them in eCommerce?
    • Example 1: Test two versions of product descriptions to see which one converts better.
    • Example 2: Experiment with different calls to action (CTA) like “Buy Now” vs. "Add to cart."
  3. Benefits:
    • Improvements based on concrete data.
    • Continuous optimization of the strategy seo.
ahrefs semrush screamingfog for ecommerce

Common mistakes to avoid in seo for eCommerce

Even with a well-planned strategy, there are mistakes that can compromise your eCommerce ranking in Google. Recognizing these mistakes is essential to avoid them and ensure that your actions have the maximum impact.

1. Indexing of irrelevant pages

  • what does it mean
    • Index pages that do not add value, such as filter results, pages with URL parameters, or duplicate content.
  • Why is it problematic?
    • It can confuse search engines and dilute the authority of your important pages.
  • How to avoid it?
    • Implement tags noindex on unnecessary pages (eg product filters).
    • Use a file robots.txt to block crawling of unnecessary sections.

2. Duplicate content

  • what does it mean
    • Reuse vendor product descriptions or duplicate content between categories and pages.
  • Why is it problematic?
    • Google penalizes duplicate content, negatively impacting yours seo.
  • How to avoid it?
    • Write unique product descriptions.
    • Use tags rel=canonical to indicate the original URL of duplicate content.
  • Practical example:
    • Instead of using the same description for different shoe models, personalize your content by highlighting specific features.

3. Cannibalization of keywords

  • what does it mean
    • Multiple pages competing for the same keywords, such as multiple URLs optimized for the same search.
  • Why is it problematic?
    • The pages "steal" the positioning from each other, harming the general results.
  • How to avoid it?
    • Audit your keywords with tools like Ahrefs or SEMrush.
    • Unify similar content into a single optimized page.

4. Bad structure of categories and products

  • what does it mean
    • A confusing navigation that makes it difficult to find products and affects search engine crawling.
  • Why is it problematic?
    • A chaotic structure can cause search engines to not understand the relationships between categories, harming the seo.
  • How to avoid it?
    • Organize categories logically, with short, descriptive URLs.
    • Ex.: domini.com/roba/t-shirts instead of domain.com/productid=12345.

5. Insufficient optimization of images

  • what does it mean
    • Large unoptimized images that reduce loading speed.
  • Why is it problematic?
    • Slow loading negatively affects user experience and rankings.
  • How to avoid it?
    • Compress images with formats like WebP.
    • Add descriptive alt tags with keywords.

6. Ignore the seo mobile

  • what does it mean
    • Not ensuring that the store is optimized for mobile devices.
  • Why is it problematic?
    • Google prioritizes the mobile version of sites in its rankings.
  • How to avoid it?
    • Make sure your site is responsive and loads quickly on mobile devices.

7. Not monitoring technical errors

  • what does it mean
    • Not reviewing errors such as broken links, bad redirects, or indexing issues.
  • Why is it problematic?
    • It can negatively affect your site's crawlability and trust in search engines.
  • How to avoid it?
    • Use tools like Screaming Frog to identify errors and correct them regularly.

8. Ignore structured data

  • what does it mean
    • Do not implement rich snippets such as prices, availability or reviews.
  • Why is it problematic?
    • Pages may lose visibility in search results.
  • How to avoid it?
    • Add structured data for products using the format JSON-LD.

Final recommendation

Avoiding these mistakes not only protects your ranking, but also ensures a better user experience and effective resource optimization seo.

Recommended resources

Explore expert guides

If you found this guide helpful, you can dig deeper into specific topics with more specific resources. Below, we highlight some of the guides we recommend:
  • seo for WooCommerce: Discover how to optimize a store created with Woocommerce, including techniques to improve speed and manage categories.
  • seo for Prestashop: Explore best practices for online stores built with Prestashop. Ideal if you are looking for one best agency Prestashop to advise you
  • trends seo 2025: Keep up with the latest trends in the seo and discover how artificial intelligence is changing the landscape.

Resources for your online store

In addition to learning strategies seo, consider these tools and tips to grow your eCommerce:
  1. Choose the right platform
    • If you don't have an online store yet or want to switch platforms, check out our guide to the best one eCommerce platform to maximize performance.
    • Featured recommendation: Optimized ecommerce for businesses that want to compete in the first Google results.
  2. Analyze metrics
    • Learn how to use tools like Google Analytics, Google Search Console and Screaming Frog to analyze the performance of your website.
    • Case study: Monitor your CTR (Click-Through Rate) to optimize the most effective titles and meta descriptions.
  3. Advanced structured data
    • See guides for implementing eCommerce-specific structured data such as product, review i availability.
    • Benefit: Increases click-through rate with rich snippets attractive in search results.
  4. Why trust a specialized agency?

    Although this guide can help you lay the groundwork for the seo for eCommerce, in many cases, collaborating with experts is the best option to achieve real and sustained results.
    • Contact experts:A Daimatics, we offer customized solutions for each project. Whether you need help with the Technical SEO, content creation or Google Ads management, we're here to guide you.
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