What is an argumentative text and what is it used for?
one argumentative text is a written composition with the main purpose of persuade the reader or defend an idea or thesis through solid arguments. This type of text is essential in educational, academic and professional settings because it fosters the ability to express opinions and analyze opposing points of view.
Key characteristics of argumentative text
- Clear and concise thesis: The thesis is the central point that the text defends.
- Structure defined: composed of introduction, development i conclusion, ensuring that the message reaches the reader clearly.
- Solid arguments: use concrete data, examples and evidence to reinforce the thesis.
- Objectivity and impartiality: Especially in texts of an academic or professional nature.
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What is the structure of an argumentative text?
Thestructure of the argumentative text is one of its most relevant characteristics. This guarantees the clarity of the message and the fluency in reading. Its main parts are:
- Introduction: The introduction This is the key moment to capture the reader's attention. This section presents the topic, the thesis, and the context that will give meaning to the argument.
- Example: “Did you know that more than 701% of people make decisions based on emotional arguments? Discover how using well-structured arguments can transform your speech.”
- Development: In this part they are presented main arguments, ordered by relevance and clarity. Each paragraph should include:
- one central argument.
- one concrete example or relevant data.
- A brief connection with the thesis.
- Conclusion: The is reaffirmed initial thesis and summarize the key points. In academic texts, the reader may be invited to reflect or act accordingly.
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Types of arguments in argumentative texts
The types of arguments are essential to build a solid foundation in the text. Some of the most commonly used are:
Cause and effect arguments: They demonstrate how an action leads to a specific result.
- Example: “If we do not implement measures to protect the environment, temperatures will continue to rise dramatically.”
Concrete proof arguments: They use data or statistics to strengthen the thesis.
- Example: “According to a Harvard University study, 801% of users prefer brands that show social commitment.”
Emotional arguments: They appeal to the reader's feelings to generate empathy.
- Example: “Every year, thousands of animals are abandoned; an action as simple as adopting can change these numbers.”
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Examples of argumentative texts
To better understand how to build one argumentative text, below are some practical examples:
Educational subject: “The current education system is in urgent need of reform. With a dropout rate of 251%, it is clear that the current model is not meeting the needs of students.”
Social theme: “Recycling is everyone's responsibility. If everyone did their part, we could reduce waste by 30% annually.”
Technological topic: “Investing in renewable energy is not just an environmental decision; it is a smart economic investment for future generations.”
Techniques for writing impactful argumentative texts
Create a argumentative text that really engages the reader requires the use of effective techniques. These techniques help structure arguments and make the message more convincing. Here are some of the most important:
1. Analogies to simplify complex concepts
Analogies are a powerful strategy for explaining difficult-to-understand ideas through comparisons with situations familiar to the reader.
- Example: “Convincing someone without a good argument is like trying to build a house without a foundation. It's only a matter of time before it collapses.”
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Emotional appeal to generate connection
The pathos, or emotional appeal, seeks to capture the reader's attention by touching on their feelings. This technique is common in advertising campaigns or social texts.
- Example: “Every year, thousands of children drop out of school due to lack of resources. With a small contribution, you could change this reality.”
However, it is important not to exaggerate to avoid making the message seem manipulative or insincere.
Prolepsis: anticipates the reader's objections
This technique consists of anticipating and responding to possible criticisms or objections that the reader may have.
- Example: “You may think that investing in renewable energy is expensive, but studies show that, in the long run, they can reduce operating costs by up to 401%.”
This strategy allows you to neutralize counterarguments before the reader formulates them.
Data-based argumentation
Data is one of the most compelling tools to reinforce any argument. Using reliable statistics or research results adds credibility to the text.
- Example: “According to a UN report, 70% of CO₂ emissions can be reduced with a global shift towards renewable energy.”
Comparisons and practical examples
Examples are great for illustrating what you're arguing for, and comparisons help put abstract concepts into context.
- Example: “Digital migration is as essential today as literacy was in the 19th century.”
These techniques not only improve the quality of the argumentative text, but also increase their capacity for impact and persuasion. If you want to apply them professionally in your digital strategies, we recommend exploring how we can help you with our digital marketing services.
Types of argumentative texts
There are several types of argumentative texts, each with specific characteristics and objectives. Below, we analyze the most common:
1. Opinion articles
- They are common in the media.
- Its objective is to influence public opinion.
- Example: An article that defends the use of public transport as a solution to urban pollution.
Publishers
- Written by newspaper or magazine editors.
- They represent the official position of the media on a topic of general interest.
Argumentative letters
- Used to express direct opinions about a specific situation.
- Very common in political or social contexts.
Academic dissertations
- They tend to follow a formal and detailed format.
- They are used to present research or conclusions about a topic.
Persuasive advertising
- Combine emotional arguments with concrete data.
- It is found in advertisements or marketing campaigns.
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Examples of argumentative texts
The examples of argumentative texts They are an excellent way to understand how the techniques and structures we have explained so far can be applied. Below are some practical examples to inspire you:
Argumentative text on educational issues
- Example: “The use of technological devices in classrooms has completely transformed the way we learn. However, many experts warn that they can create excessive dependence. Therefore, a balance must be found between the use of digital tools and traditional learning techniques, to guarantee a comprehensive education.”
This type of argument includes a balance between objective data and personal opinions, which increases the credibility of the message.
Shocking phrases for social campaigns
- Example: “Every year, millions of tons of plastic reach the oceans, destroying entire ecosystems. If we don't act now, by 2050 there will be more plastic than fish in the sea. This is the time to change our habits to guarantee the future of the planet.”
This argument uses statistics and emotional appeals to generate immediate impact on the reader.
Historical and scientific relationships
- Example: “Scientific breakthroughs often arise from unexpected discoveries. For example, Alexander Fleming discovered penicillin by accident, changing the course of modern medicine. This reminds us of the importance of maintaining curiosity and openness to change.”
This example shows how to relate historical facts with current messages can make the text more attractive and educational.
Logical argumentation on controversial topics
- Example: “If we believe that human life is sacred, we cannot defend the death penalty, as there is a risk of irreparable mistakes. Protecting life means ensuring justice and avoiding irreversible decisions based on judicial errors.”
This type of text is based on a logical and rational structure, very effective in addressing complex issues.
Commercial and advertising texts
- Example: "Do you want to increase the sales of your business? With a strategy of seo well defined, you can get quality traffic and convert visits into customers. Discover how to optimize your eCommerce with our specialized guides.”
This is a clear example of a conversion-oriented argumentative text, which uses data and benefits to persuade the audience.
How to apply these examples to your content
- If you work in content marketing, you can use analogies and emotional appeals to connect with your audience.
- In cases ofeducation and scientific dissemination, historical examples and logical structures are ideal for conveying complex information.
Strategies to improve your argumentative texts
Now that we've seen what argumentative texts are and some examples, it's time to learn the best strategies for writing them effectively. These techniques will help you structure and present your ideas clearly and persuasively.
Know your audience well.
Before you begin, it is essential that you identify who your text is aimed at. Knowing your reader's needs, interests and beliefs will allow you to adjust the tone, examples and arguments.- If you are writing for an academic audience, use formal language and verified data.
- For non-specialist readers, use simple examples and emotional appeals.
Research and support your arguments
A good argumentative text is always based on well-documented information. Look for reliable sources, such as academic studies, statistics, and reports.
- Quotes and references: Start your paragraphs with data or expert statements.
- Comparatives: Show how your proposals are more effective than other alternatives.
For example, in a text about sustainability you could include statistics such as: “781% of consumers prefer brands that adopt sustainable practices.”
Use clear structures
Follow the golden rule of argumentative texts: introduction, development and thesis.
- Introduction: Introduce the topic and pose an engaging question. Example: “Is it possible to reduce our ecological footprint without radically changing our daily habits?”
- Development: Provide arguments with real examples and order them by relevance.
- Thesis: It just reaffirms your position in relation to the points you have made.
Appeal to emotions and logic
An effective text balances rational appeal with emotional charge. This helps to persuade from both the intellect and the heart.
- Emotional example: “Every year, millions of animals are affected by plastic pollution. Can we allow this to continue?”
- Logical example: “The use of renewable energy reduces CO₂ emissions by 40%.”
Use connectors and transitions
Transition words help maintain the coherence and flow of the text. Here are some examples:
- To link ideas: “Furthermore”, “therefore”, “as a result”.
- To oppose arguments: “However”, “even so”, “on the contrary”.
- To give examples: “For example”, “this can be seen in”, “as a prominent case”.
Try the prolepsis technique
Anticipate your reader's possible objections and respond to them within the text. For example, if you are defending the use of technology in education, you could say: “Although some teachers fear that digital tools will distract students, studies show that they can increase their retention in a 20%.”
Review and edit
An argumentative text needs careful revision. Look for grammatical errors, but also make sure that the arguments follow a coherent order. A disorganized text can lose credibility, no matter how well-founded it is.
Practical example of applied strategy
If you have to write about the impact of the seo for eCommerce, you could follow these steps:- Introduction: “Did you know that 701% of online traffic comes from organic results?”
- Development: It argues the importance of keywords and quality content, including real-world case data.
- To Finish: Reaffirms the benefits of seo with a call to action to delve into related topics. Like for example Improve your strategy seo.
