Marketing 360
What is Marketing 360?
360 Marketing refers to the use of all available tools to connect with the consumer, adapting to the channels to which the consumer has access. The term “360 degrees” symbolizes its complete vision, encompassing all possible strategies and means to achieve promotional objectives.
This approach integrates different areas of marketing to create cohesive strategies that spread a consistent message and a uniform image across all channels used. The main goal is to attract customers and foster loyalty.
An agency that adopts this approach, like NeoAttack, can combine SEO, online advertising, phone calls, traditional media ads such as television and print, blogs and social media to achieve optimal results. While this methodology offers great benefits thanks to its breadth, it also requires careful coordination to ensure effectiveness and synergy between all the channels used.
What is Marketing 360 for?
360 Marketing allows you to achieve a much wider reach than other types of traditional marketing. This strategy is based on the coordinated use of all available channels to connect with the consumer, maximizing the visibility of the company or brand. Thanks to its simultaneous presence on multiple platforms, it manages to significantly strengthen the company's notoriety and recognition.
Examples of 360 Marketing
Examples of 360 marketing include the use of social media, email marketing campaigns, and blog posts, as we do at NeoAttack. These channels allow you to connect with consumers effectively, leveraging different media to convey your brand message. However, there are many other channels that can also be part of a complete 360 strategy.
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