Contextual Advertising

Contextual advertising is advertising that is closely linked to the content and theme of a website or parts of it, as well as to the interests, needs and previous searches of the users who access it. Platforms such as AdSense, among others, use this system to ensure that the ads that appear on these portals have a higher return rate.

This approach is also related to the idea of not generating intrusive advertising, but of offering content of interest to the user. Since contextual advertising is always aligned with the visible content and with the interests of the audience, its effectiveness is superior and avoids the feeling of being an interruption. Intrusive advertising, which is often rejected by today's audience, is replaced by this softer and more effective alternative.

This type of advertising is usually based on the pay-per-click (PPC) model. The cost per click varies depending on the type of web page and its specific location. For example, a contextual ad placed on the first page of a well-known digital media outlet will have a different rate than an ad placed at the bottom of a blog with little traffic.