Conversion page
What is a Conversion Page?
A conversion page or landing page is a website that is designed with the aim of getting the customer to make a desired conversion. It is a page where they land after clicking on a link, whether through an advertisement, an email or any other means, and which usually leads to the purchase of a product or the hiring of a service.
With this task in mind, making it a well-designed, attractive and user-friendly site is an absolute priority. With these pages, the goal is always to convert the consumer, so those responsible for it must deploy all possible strategies to make the process happen quickly and easily.
For its objectives and effectiveness, when properly considered, it is a completely necessary element within any digital marketing strategy. You only have to think about fields like email marketing to see that they always include a conversion page with which the user is pushed to move forward.
It doesn't matter what type it is, as long as it meets minimum quality standards and is aimed at achieving the goal that the company wants with it. Conversions are mandatory on the internet, especially for businesses.
What is a Conversion Page for?
A Conversion Page is used to turn a user from being part of an audience into a lead or even a lead into a customer through a purchase or contract. It always aims to capture and attract, so that visits are not in vain and materialize in actions that bring benefits to the business behind the website in question.
There can be thousands of different conversions, whether it's registering, making a purchase, subscribing to a newsletter or even commenting on something. There are many types, but they are always created with the aim of a company increasing its leads or customers.
Conversion Page Examples
Let's imagine that at Daimatics we launch an email campaign in which we want to reinforce the hiring of our content marketing service. In all the emails there is a link to our content marketing page, which has a rather eye-catching button to proceed to hire us.
This page to which you are redirected, which you can visit if you wish with the link provided, is an example of a conversion page. It aims to get the consumer to click the button and provide their details to contact and proceed to prepare quotes. That they stop being an ordinary user and become a lead or client.
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