Concept of Digital Ecosystem
What is a Digital Ecosystem?
A digital ecosystem is nothing more than everything involved in a marketing campaign within the Internet. They are all the tactics that are used in the digital sector to achieve quality traffic, to generate leads, to classify each type of lead and, finally, to achieve sales.
For any brand, this ecosystem must be perfectly measured and controlled if you really want to achieve a good commercial performance. Due to the importance of technology and networks today, the entire digital world has taken on great importance in positioning strategies, promotion or any other area that is more or less related to sales.
Tal com diu la seva definició, és revellant conèixer tot allò que engloba i que forma part d’un ecosistema digital per a entendre millor el seu abast. Si ens fixem en qualsevol marca, es pot dir que el seu web, les mètriques d’aquesta, les conversions que persegueix, el blog que hi ha en ella, les tècniques de seo, SEM i altres, els perfils en xarxes socials i l’estratègia de branding componen tot l’ecosistema.
As we said, it is a complex framework, but also extremely revealing, since in addition to defining the strategies, it defines part of the philosophy of any business, especially within the digital sector. It is important to define the ecosystem of any brand well and monitor it properly if you really want to achieve good growth and commercial success.
What is a Digital Ecosystem for?
A digital Ecosystem serves to build everything that concerns an online business or brand, in all digital media. When considering a marketing strategy of any kind, it is where the corresponding initiatives will move to achieve the desired reach and results.
Used well, it is capable of increasing the traffic of visits to the corporate website, encouraging a greater degree of interaction with the audience, generating a greater purchase intention thanks to this and, finally, convincing them to switch from be a lead to a loyal customer.
Examples of Digital Ecosystem
Pensarem en la nostra agència de màrqueting digital, Daimatics, per a il·lustrar amb un exemple què és un ecosistema digital. En el nostre cas, el nostre ecosistema està format per la nostra web principal, pels nostres perfils en xarxes socials com Twitter o Facebook, les nostres publicacions en el blog i fins i tot les estratègies de seo que duem a terme per a estendre la nostra presència i millorar-la en els cercadors.
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