Filiation
What is a Filiation?
Membership is the process by which a user joins a select group of consumers of a company, receiving personalized information about products or services, as well as special benefits. It is a concept similar to subscription, with both free and paid options.
In the case of free memberships, users can access content such as newsletters or exclusive alerts. In contrast, paid memberships offer premium services or products not available to the rest. Members usually have access to a restricted platform that centralizes these benefits.
Affiliation has become a key tool for companies that are committed to inbound marketing strategies, facilitating the creation of closer ties with the audience. It is an effective way to generate qualified leads and encourage conversion into loyal customers.
What is a Filiation for?
Membership provides consumers with access to relevant information about a company's services and products, as well as exclusive benefits that are not available to other users. It can range from access to restricted content to premium products or services.
For companies, it is an effective tool to transform the audience into potential customers and facilitate the conversion of leads into final customers. If managed correctly, offering valuable information and special treatment to members, membership can become a significant source of revenue and loyalty.
Examples of Filiation
Today, there are numerous examples of affiliation, as more and more companies use this system to attract and retain users. For example, we could imagine a situation with our digital marketing agency, Daimatics, to illustrate this concept.
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