Keyword Stuffing
What is Keyword Stuffing?
Keyword stuffing is a fairly common practice, but not necessarily wrong. It involves repeating keywords too many times within a text, leading to a ranking penalty by search engines like Google, which consider it excessive optimization and harmful to the reader. It is something that is part of what is known as Black Hat SEO techniques.
In the past, it was a fairly popular belief to consider that the more keywords are used in a text, the better the positioning in the SERPs. However, after the continuous updates of algorithms such as Google's, this type of practice has become a bit more negative than positive for online portals. Now, accompanying keywords with quality content is much more rewarded, as is resorting to synonyms and other constructions that also provide the same meaning, but avoid always repeating the same term.
Avoiding this keyword saturation is what leads to the use of tools such as KDA, which indicate when an inadvisable limit is being reached. Many publishers and positioning specialists continue to fall into this error, bringing with it results that are much more harmful than beneficial. Currently, abuse leads to losing a large amount of traffic, and the fact is that search engines are the main source of visits to a website.
What is Keyword stuffing for?
Keyword stuffing used to be used to achieve an inflated optimization in order to achieve a better position in searches with the indicated keywords. Currently, it is something that only brings problems. This procedure, in which the same keywords are repeated over and over again, is something stagnant in the past and can only bring problems. Therefore, its usefulness today is practically nil, unless one seeks to lose positioning in a more than considerable way.
Examples of Keyword Stuffing
To give an example of this erroneous practice, we will enter the Social Media section of Daimatics. Since its purpose would be to position precisely by the name of the service it proposes (“Social Media”), repeating these two words over and over again, for example in each paragraph, would be a practice that would lead to this saturation so penalized by Google.
The solution, however, is to resort to vocabulary and use synonyms to, in addition, also favor positioning by other similar expressions. Doing just the opposite of stuffing is a way not only to offer a little quality, but also to broaden horizons.
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