Link Building
What is Link Building?
The Link Building, also known as linkbuilding, is a digital marketing strategy that seeks to improve the positioning of a web page in search engine results by increasing the number of external links pointing to it. This technique is widely used by professionals in the sector to achieve better visibility in SERPs (search engine results pages).
It is important to do this with caution, as if an excess of links is artificially generated, it can be considered as spam and cause penalties from search engines, instead of benefiting the positioning. With a strategy of Link Building well executed, it can improve a website's authority, increasing its page rank on Google and, therefore, achieving a better position in search results.
One of the most used techniques is to create your own channels through platforms such as social networks or YouTube, where the dissemination of links is faster and easier, generating a large number of backlinks which favor positioning.
Another popular tactic is to insert links with anchor text specific in digital media. These portals, with a good reputation on Google, provide added value to any backlink that comes from them, thus being one of the most effective methods in current strategies of linkbuilding.
What is Link Building for?
The Link Building It serves to increase the authority of a website, thus improving its positioning in search engines and resulting in a substantial increase in web traffic. This strategy is carried out within the framework of digital marketing to ensure that an online portal obtains more visits, which can translate into an increase in clientele if it is a website oriented to business or commercial services.
With the increase in the quantity and quality of external links pointing to the portal, its presence in search engines improves, which generates greater visibility and, therefore, an increase in the number of visitors. This can directly contribute to the increase in conversions or sales in the case of commercial websites, thus establishing a clear relationship between the link building and the growth of an online company.
Examples of Link Building
As an example of Link Building, we can take the case of the Daimatics link: https://daimatics.agencyOne way to implement this technique would be to promote the dissemination of this link through social networks and insert it in online press media, using the corresponding anchor text.
This strategy would increase the number of visits to the Daimatics website, thus increasing user traffic. In addition, the authority of the portal would be improved by receiving backlinks from other well-positioned websites according to Google, which, in turn, would help improve its positioning in search engines.
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