Marketing 2.0
What is Marketing 2.0?
Marketing 2.0 is an advertising strategy that takes advantage of the power of social networks, based on the concept of Internet 2.0. This evolution of marketing arises from the transformation of the consumer, who goes from being passive to active. Thus, direct interaction with the consumer is sought through social networks, which become the main vehicle for communicating and promoting products and services.
Social networks are the ideal channel for a brand to transmit its messages, while users can interact through opinions, queries or even recommendations. This communicative flow between brand and consumer is essential for the success of Marketing 2.0. The strategy focuses on capturing a more demanding consumer, who compares and informs before making purchasing decisions, always looking for the best value for money.
What is Marketing 2.0 for?
Marketing 2.0 is a strategy designed to get closer to today's consumer. It is based on reinforcing the company's values, encouraging interaction and ensuring good customer service to achieve long-term loyalty. This set of strategies aims to take advantage of new trends and platforms to get the most out of them.
In addition, it promotes a change in philosophy that implies greater active participation in communication with the user, improving the understanding of the message and the qualities of the brand or business behind it all.
Examples of Marketing 2.0
A clear example of marketing 2.0 is the Twitter account of our agency, Daimatics. Through this channel, we share content, promote services and products, but also establish connections with users to transmit our messages, values and encourage mutual communication to improve the brand image.
All current businesses that have been able to adapt represent the essence of this type of marketing. Nowadays, it is unlikely to find a brand that does not use this strategy to achieve its profitability goals.
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