Meta Keywords
What are Meta Keywords?
is Meta keywords They were a crucial element for SEO in its early days, as they allowed Google and other search engines to indicate the subject matter of a website through a set of relevant terms. However, with the evolution of algorithms, this method has become completely obsolete and is no longer useful.
Currently, positioning falls on other more important factors, such as quality content, strategic distribution of keywords, and tags. Meta Title i Meta DescriptionThe use of these meta tags is not only unnecessary, but can actually harm the performance of a website if it complicates the code or lengthens loading times.
In short, Meta keywords are no longer part of any effective SEO strategy and are not recommended for current website management.
What are Meta Keywords for?
the Meta keywords are no longer useful. Originally, they were used to tell Google the main keywords on a page, but search engine algorithms have evolved to prioritize other elements such as quality content and more relevant meta tags such as Meta Title or the Meta Description.
These meta tags are now an obsolete resource that provides no benefit. In fact, incorporating them only adds unnecessary code, complicating the management and performance of a website. SEO professionals insist that they should not be used, as they play no role in current positioning strategies.
Examples of Meta Keywords: An Outdated Resource
Today, it is difficult to find examples of Meta keywords since almost no online portal uses them for its positioning. However, in a hypothetical scenario, if we wanted to apply these meta tags on our website, for example, on the home page of Daimatics, we should add lines like:
<meta name="keywords" content="agencia de màrqueting, desenvolupament d'apps, màrqueting digital">
This line would indicate to the search engine the keywords we want to position. However, with the evolution of Google's algorithms, this type of strategy has fallen into disuse, since the search engine now prioritizes other elements such as quality content. Therefore, there is no need to worry about adding these words, since they do not have any positive impact on the current positioning.
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