Notoriety
What is Notoriety?
Notoriety, in the world of marketing, refers to the degree of recognition that a brand or company has among the public. It is a concept closely linked to other terms such as Top of Mind, which refers to the brand that first comes to mind when asked about a specific product or service, and its market penetration.
For any brand, company or business, achieving a high level of notoriety is a fundamental objective. When a brand achieves widespread recognition, it facilitates expansion among the public, increasing its presence and making the sale of its products or services more effective and fluid.
The more well-known a brand is, the more likely it is to become the first choice for consumers when they need what it offers. This automatic preference for a brand reinforces its image and fosters a virtuous circle in which recognition generates more visibility and, consequently, more commercial success.
Given the importance of awareness in the success of a brand, it must be worked on strategically and constantly. In both marketing and branding, increasing recognition is a priority, which requires a significant investment in resources and well-designed strategies. This approach explains why brands such as Coca-Cola or Google are universal examples of leadership in awareness.
What is Notoriety worth?
Notoriety is key for a brand to become the first choice for consumers when it comes to meeting a need. It is what ensures that a name is immediately recognized and mentioned when thinking about a certain type of service or product. This not only drives sales, but also consolidates the brand's presence in the main communication channels.
A brand with high notoriety enjoys a solid image and a prominent presence in the market. This makes it an essential asset to ensure the good health of a business, as it directly contributes to increasing revenue through a greater volume of purchases by consumers.
Examples of Notoriety
Clear examples of notoriety can be found in the big brands that are recognized all over the world. Names like Amazon, Microsoft, Samsung or Apple are undisputed references in their respective sectors, representing different types of business. These examples perfectly reflect the meaning and importance of this concept, since they are synonymous with success, global recognition and influence in the market.
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
Do you want to boost your business? Get in touch with our team
Book a meeting
Notes on Data Protection
- When sending a form, data such as your email and name are requested which are stored in a cookie so that you do not have to complete them again in future submissions.
- By submitting a form you must accept our privacy policy. Responsible for the data: Daima TIC Solucions SL
- Purpose: Respond to form requests.
- Legitimation: Your express consent.
- Recipient: Daima TIC Solucions SL (data stored only in email client).
- Rights: You have the right to access, rectification, deletion, limitation, portability and oblivion of your data.
- We do not share your data with third parties, and in our privacy policy you will find additional information on how we treat them, and how to exercise your rights of access, rectification and deletion, among others
