Spam
What is Spam?
Spam is an English term also adopted in Spanish that is used to refer to the practice of sending unsolicited messages. We see it daily in our email inboxes, and it is one of the worst practices that can be carried out in digital marketing due to the high intrusiveness from which they originate.
It is very common among professionals who have little knowledge of the field, as well as bots that are programmed with more harmful than beneficial purposes. Many companies think that this strategy is the most affordable and efficient when it comes to generating visibility and attracting leads; however, the effect achieved with it is a deterioration of the company's image and an avalanche of negative criticism that can be truly harmful.
In fact, both search engines and email servers seriously penalize those who send spam. If they notice that an email account is abusing the sending of emails, they do not hesitate to enter it in what are known as blacklists, limiting its possibilities by rejecting the receipt of your emails.
A wrong approach that, in addition to this, in recent times has distanced itself even further from good marketing practices. Nowadays, with the relevance of good treatment and the connection between brand and consumer, resorting to spam is synonymous with losing customers at an alarming rate.
What is Spam for?
Spam is used to spread a message very quickly and to an infinite number of people without any need for them to give their approval to perceive the information that is transmitted. In theory it can be an economical and fast way to make something visible; but in practice it has more negative consequences than positive ones.
Common in the past, it was part of many email marketing campaigns; however, it has fallen completely out of use due to the negative impact it entails. In addition, changes in European regulations directly point to denouncing this type of practice with greater severity.
Examples of Spam
To launch a case, let's imagine for a moment that at Daimatics we decide to make a violent move to publicize a new promotion related to our web positioning services in search engines. To do this, instead of launching advertisements on websites or promoting it through our newsletters, we send an email to a Spanish email registry without their prior permission.
These hundred or thousand emails would be a very, very clear case of spam, since the recipients would not have given their permission at any time to receive the email in question.
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- By submitting a form you must accept our privacy policy. Responsible for the data: Daima TIC Solucions SL
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- Recipient: Daima TIC Solucions SL (data stored only in email client).
- Rights: You have the right to access, rectification, deletion, limitation, portability and oblivion of your data.
- We do not share your data with third parties, and in our privacy policy you will find additional information on how we treat them, and how to exercise your rights of access, rectification and deletion, among others
