What is the Google Algorithm?
What is the Google Algorithm?
The Google Algorithm is a mathematical formula, or set of them, that is responsible for constructing the criteria according to which Google positions the contents of any online portal in its results lists when entering certain keywords, better known as keywords. A set of mechanisms that shapes web positioning strategies and that is in constant evolution.
SEO specialists and anyone looking to grow their online presence are required to follow it closely, as it dictates who will be more or less visible in the search engine and keeps changing every few months. Google's new algorithm, for example, is completely different from what it was years ago, which influences the strategies to follow for positioning.
Penguin, Colla, Hummingbird or, more recently, Pigeon, are the clearest examples of this algorithm. Different versions that have appeared as weight updates and that have sometimes completely changed the criteria when it comes to positioning, which are accompanied by small but constant modifications that take place every few months, to the point of reaching and exceeding a hundred updates per year.
A vitally important aspect that we will see more about to fully understand its usefulness and to what extent it is influential. It is not for nothing that the algorithms of this search engine are considered the hearts of the internet as we know it today.
What is the Google Algorithm for?
The Google Algorithm is used to sort the SERPs with content that, according to its own code, deserves to be in different positions based on its quality and its reception by users. Its mission is always to ensure that the reader, or user, finds the most appropriate answer to what they are looking for when they enter a series of keywords, so that instead of encountering millions of results, they have what they really need in front of them.
Examples of Google Algorithm
As an example of the Google Algorithm we can take Hummingbird. This was one of the best-known updates to its positioning criteria, as it constituted a completely new algorithm and managed to affect almost all searches carried out on the entire planet.
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