What is the Google Algorithm?
The Google Algorithm is a mathematical formula, or set of these, that builds the criteria by which Google positions the contents of any online portal in its list of results by entering certain keywords, better known with keywords. A set of mechanisms that shapes web positioning strategies and is constantly evolving.
SEU specialists and anyone looking to grow their online portal are required to follow it very closely, as it is responsible for dictating who will be more or less visible in the search engine and keeps changing every few months. . Google's new algorithm, for example, is completely different from what it was years ago, which influences the strategies to follow to position.
Penguin, Gang, Hummingbird or, more recently, Pigeon, are the clearest examples of this algorithm. Different versions that have appeared as weight updates and that have sometimes completely changed the criteria when positioning, which are accompanied by small but constant changes that take place every few months, to the point of achieving and exceed one hundred annual updates.
An aspect of vital importance of which we will see more to understand in depth what its usefulness is and to what extent it is influential. Not in vain, the algorithms of this search engine are considered the hearts of the internet as we know it today
What is the Google Algorithm for?
The Google Algorithm is used to rank SERPs with content that, according to its own code, deserves to be in different positions depending on its quality and its reception by users. Your job is always to get the reader, or user, to find the most appropriate answer to what they are looking for when you enter a series of keywords, which instead of bumping into millions of results, you have ahead of what you really need.
Examples of Google Algorithm
As an example of the Google Algorithm we can take Hummingbird. This was one of the best known updates to its positioning criteria, as it was a completely new algorithm and managed to affect almost all searches performed around the planet.
