Text Ad
What is a Text Ad?
A text ad is an advertising format offered by Google Adsense that is characterized by not using graphic elements. It only uses text to attract the attention of Internet users.
This means that you have to find a very effective way to attract attention with a highly commercial approach. It should be noted that these AdWords ads are generally managed on a cost per impression basis, meaning that you pay for each time it is displayed.
You can opt for a CPC alternative, that is, cost per click, but the strength of this type of online advertising is actually taking advantage of the diffusion offered by the Google Display Network. This has more than 2 million websites where your ads will be displayed, which includes a 90% of all internet users. All this makes a text ad a great way to gain visibility for your product.
However, you also have to consider that the competition in this medium is great, so you need to carry out a very well-focused digital marketing strategy to capture the attention of users and be able to obtain leads. It can be intense work, but done well, you can obtain enormous visibility thanks to a simple text ad.
Sometimes, some companies opt for what is called “expanded texts”, which allows them to offer a little more information to the user without leaving the advertising format in question. The text ad is the most popular alternative within the Google AdWords options and the basis of any SEM strategy.
What is the Text Ad for?
The text ad is the typical use of any SEM strategy. It involves paying to obtain a privileged position among Google searches. By appearing as one more result, it will be the first thing that users see when searching for a related term.
By limiting itself to the use of text only, it may seem a bit rigid.
Despite its regulations, thanks to its ability to provide users with quick and direct information, it is an excellent way to direct them to specific places on your website, increasing sales percentages, leads and customer volume.
That is why you must be very clear about the strategy you will use when using these ads.
Examples of Advertising Texts
All you have to do is do a simple Google search to find examples of text ads. They are always the first results that appear and it is made clear above each one that it is an advertisement.
But if you want a clearer view, you can visit this article from Google on this topic.
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