Email Marketing
what is theEmail Marketing
theEmail Marketing is a technique for disseminating content, which is based on the mass sending of emails to a certain list of subscribers or users. It is one of the means with the greatest potential and reach when it is necessary to achieve a good diffusion, whether of a message, a promotion or any kind of content.
Its nature and concept are due to e-mail. Given that this has become one of the current communication standards in day-to-day life, especially within the professional sector, taking advantage of this channel for brands to make themselves known or manage to strengthen the relationship with both leads and customers, has been a natural step within marketing.
It is also a concept closely linked to inbound marketing or attraction marketing. To begin with, because it leaves behind any intrusive initiative to achieve a natural approach to the consumer (the latter must accept and complete a procedure to receive messages). And finally, because it takes advantage of his tastes to send him content that is of interest to him and little by little increases his intention to buy, to the point of making him a loyal customer.
Today, it is one of the most used strategies in marketing, as well as one of the reasons why consumers' inboxes have a high volume of emails accumulated and to be read.
what is theEmail Marketing
theEmail Marketing serves to obtain a huge diffusion for one or several specific contents. It is a massive method of propagation that, in addition, foresees a high volume of interest thanks to the sending of mails to people who have already shown that they are interested in the brand and its services or products.
Its approach, direct but without being invasive or intrusive, also generates a good image for the brand. In addition, if the content is of quality and interesting, it reinforces its positive character even more by showing that there is an intention to always give the user something useful or at least interesting. Currently, it is one of the most useful strategies to generate leads and customers, as well as to increase sales.
Examples of theEmail Marketing
As examples ofEmail Marketing, we will consider the case of Daimatics.agency, our digital marketing agency. If we start a promotion of our web design service and we want our customers to know about its existence, we can send a message to all of them, especially to those who have shown interest in this kind of service before, because know that we have an active offer.
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Notes on Data Protection
- When sending a form, data such as your email and name are requested which are stored in a cookie so that you do not have to complete them again in future submissions.
- By submitting a form you must accept our privacy policy. Responsible for the data: Daima TIC Solucions SL
- Purpose: Respond to form requests.
- Legitimation: Your express consent.
- Recipient: Daima TIC Solucions SL (data stored only in email client).
- Rights: You have the right to access, rectification, deletion, limitation, portability and oblivion of your data.
- We do not share your data with third parties, and in our privacy policy you will find additional information on how we treat them, and how to exercise your rights of access, rectification and deletion, among others
