What is Email Marketing
theEmail Marketing is a technique for disseminating content, which is based on the mass sending of emails to a certain list of subscribers or users. It is one of the media with the greatest potential and reach when it is necessary to achieve a good diffusion, be it a message, a promotion or any kind of content.
Its nature and concept are due to e-mail. Given that this has become one of the current communication standards in day-to-day life, especially within the professional sector, taking advantage of this channel for brands to make themselves known or manage to strengthen the relationship with both leads and customers, has been a natural step within marketing.
It is also a concept closely linked to inbound marketing or attraction marketing. To begin with, because it leaves behind any intrusive initiative to achieve a natural approach to the consumer (the latter must accept and complete a procedure to receive messages). And finally, because it takes advantage of his tastes to send him content that is of interest to him and little by little increases his intention to buy, to the point of making him a loyal customer.
Today, it is one of the most used strategies in marketing, as well as one of the reasons why consumers' inboxes have a high volume of emails accumulated and to be read.
What is Email Marketing for?
theEmail Marketing serves to obtain a huge diffusion for one or several specific contents. It is a massive method of propagation that, in addition, foresees a high volume of interest thanks to the sending of mails to people who have already shown that they are interested in the brand and its services or products.
Its approach, direct but without being invasive or intrusive, also generates a good image for the brand. In addition, if the content is of quality and interesting, it reinforces its positive character even more by showing that there is an intention to always give the user something useful or at least interesting. Currently, it is one of the most useful strategies to generate leads and customers, as well as to increase sales.
Examples of Email Marketing
As examples ofEmail Marketing, we will consider the case of Daimatics.agency, our digital marketing agency. If we start a promotion of our service from web design and we want our customers to know about its existence, we can send a message to all of them, especially those who have shown interest in this kind of service before, so that they know that we have an active offer.
