Metadata

Metadata is structured information that provides details about other data or elements. It is essential for understanding and classifying information quickly and efficiently, whether in documents, digital files, or content on the Internet. A clear example of this use is the information that accompanies the results of a Google search, such as the title or description of a page.

In the current context of digital marketing and search engines, metadata plays a fundamental role, especially in SEO positioning. It can be divided into three main types: descriptive, structural and administrative. Although these categories are different, they are often combined to provide a more complete view of the information.

Typically, a file's metadata includes basic elements such as title, author, and creation date. This can be expanded with other specific details depending on the use or context of the file, helping to improve its organization and accessibility.

Although it has become more popular thanks to the digital world, metadata is not a new concept. It is found in areas as diverse as phone calls, emails, or even basic store information such as postal codes. Its importance lies in its ability to enrich and facilitate information management in an increasingly connected world.