What are Google Reviews?
In the world of online marketing, all content that adds value to your business is very important. the Google reviews they are a tool, which although it is not proven that they directly improve the web positioning of your brand, yes they help you. And if you have some quality reviews it will give the user more confidence to buy the product.
Google reviews should be part of your strategy content marketing. That is why we want to show you the reasons why you should bet on the use of these chips or reviews on Google My Business. We will also teach you how to monitor them and increase their amount.
Are Google reviews important to my business on Google My Business?yes
First, you need to define what Google reviews are rating element managed by Google My Business. It allows businesses to have an information sheet of their business activity and location. Also show opinions and comments of users about a specific brand or site.
These reviews on GMB have a rating of 1 to 5 stars and include a text box for the user to comment on their experience at your business. This tab is located to the right of the search results and only the business administrator can edit or delete the information.
The importance of Google reviews lies mainly in the fact that they help the user to decide whether or not to buy a service or product. At the same time as for the business it is an indicator that serves for improve their products and have closer contact with the customer.
Who are authorized to write in Google reviews?
All users can write reviews on Google for free. In other words, it is not even necessary to visit the premises or to have contracted a service. Don't worry, there are many ways to tell if a review is from someone who just wants to hurt your business.
What are Local Guides?
Authentic or authoritative sources are an element of value within Google reviews, and are known as local guides or Local Guides. These are people who theoretically know the product, site or service and therefore have an objective opinion in their comments.
In this way, a user who comments frequently in the listings, the search engine will value his comments and highlight them in the informative review. If you get these types of users to add valuable content to your listing, you will increase your visibility in local search against the competition.
Reasons to pay attention to them
It is important that you know some of the reasons why it is important to make use of Google reviews. It is also advisable that you know its main benefits to make the desired feedback with customers possible.
Achieve greater brand reputation.
One of the main purposes of reviews on GMB is to measure online reputation. And, of course, the giant Google will position companies that have a higher average rating. This significantly improves the brand's reputation with customers.
They help the customer
This factor serves as a reliable help for people at the time of making a purchase decision.
According to some studies, al around the 90% of consumers read Google reviews beforehand before visiting a business or to decide on the purchase of a product. So this element is key for consumers to convert to purchase faster.
They help positioning Local SEO
The Local SEO it is a strategic process which encompasses the efforts optimization of local businesses. And precisely one of the main features is the reviews and opinions that Google places on the business template.
With this information about your business and location on Google Maps it will be a plus point to appear on the first search sites.
For example, when you are looking for a doctor or specialist in a specific area, you are likely to put in the search engine "doctors near my home". This is how you will immediately see the names of the nearest clinics according to the location registered in Google Maps.
Other benefits of Google reviews
Having an informative and location sheet in Google Maps will always be an excellent decision and very useful for the online community to value your place on the Internet and talk about it. Below we detail other important advantages to have with this tool.
Permanent update of your business
This is a system that works as automatic alert when you haven't posted in Google reviews for a while. It will notify you when a new one occurs assessment, since they are the protagonists of this indicator that adds value to the brand.
It is recommended respond in a timely manner every review so that customers are aware that the company remains active.
It's a smart assistant
Likewise, this indicator notifies you in advance of national or regional holidays. You will be able to update the information about your operation these days and the schedules, as well as for any other important event.
To get positive comments from your customers you can apply some strategies such as:
-Offer a discount on your next purchase.
-Invite relevant users to try some products or services in order to know their opinion or comments.
-Know where your consumers see your strengths and what you need to improve.
