What are Google reviews?
In the world of online marketing, all content that adds value to your business is very important. Google reviews They are a tool, which although it is not proven that they directly improve your brand's web positioning, yes they help youAnd if you have some quality reviews, it will give the user more confidence to buy the product.
Google reviews should be part of your strategy content marketingThat's why we want to show you the reasons why you should bet on the use of these chips or reviews on Google My BusinessWe will also teach you how to monitor them and increase their quantity.
Are Google reviews important for my business on Google My Business?yes
First, it is necessary to define that Google reviews are a rating element managed by Google My Business. It allows businesses to have an information sheet of their business activity and location. It alsoshow opinions and comments of users about a specific brand or site.
These reviews on GMB They have a rating of 1 to 5 stars and include a text box for the user to comment on their experience with your business. This tab is located to the right of the search results and only the business administrator can edit or delete the information.
The importance of Google reviews lies above all in the fact that they help the user decide whether or not to buy a service or productAt the same time as for the business it is an indicator that serves for improve their products and have closer contact with the customer.
Who are authorized to write in Google reviews?
All users can write reviews on Google for free. That is, it is not even necessary to visit the premises or have contracted a service. Don't worry, there are many ways to know if a review is from someone who only wants to hurt your business.
What are Local Guides?
Authentic or authoritative sources are a valuable element within Google reviews, and are what is known as Local GuidesThese are people who theoretically know the product, place or service and therefore have an objective opinion in their comments.
In this way, a user who comments frequently on listings will be valued by the search engine and will highlight their comments in the informative review. If you get this type of user to add valuable content to your listing, you will increase your visibility in local search compared to your competition.
Reasons to pay attention to them
It is important that you know some of the reasons why it is important to use Google reviews. It is also advisable that you know their main benefits to make the desired feedback with customers possible.
Achieve greater brand reputation.
One of the main purposes of reviews on GMB is to measure online reputation. And, of course, the giant Google will position companies with higher average ratings. This significantly improves the brand's reputation with customers.
They help the customer
This factor serves as a reliable aid for people when making a purchasing decision.
According to some studies, in around the 90% of consumers read Google reviews before visiting a business or deciding to purchase a product. This is why this element is key for consumers to convert to a purchase faster.
They help positioning Local SEO
The Local SEO is a strategic process that encompasses efforts local business optimizationAnd, precisely, one of the main characteristics is the reviews and opinions that Google places on the business template.
With this information about your business and location on Google Maps It will be a plus point to appear in the first search results.
For example, when you are looking for a doctor or specialist in a specific area, you are likely to type “doctors near my home” into the search engine. This will immediately show you the names of the closest clinics according to the location registered on Google Maps.
Other benefits of Google reviews
Having an information sheet and location on Google Maps will always be an excellent decision and very useful for the online community to value your website and talk about it. Below, we detail other important advantages of having this tool.
Permanent update of your business
This is a system that works like automatic alert when you haven't posted in Google reviews for a while. You will be notified when a new one occurs assessment, since they are the protagonists of this indicator that adds value to the brand.
It is recommended respond in a timely manner every opinion so that customers are aware that the company remains active.
It's a smart assistant
Likewise, this indicator notifies you in advance of national or regional holidaysYou will be able to update the information about your operations these days and the schedules, as well as for any other important event.
To get positive feedback from your customers you can apply some strategies such as:
-Offer a discount on your next purchase.
-Invite relevant users to try some products or services in order to know their opinion or comments.
-Know where your consumers see your strengths and which ones you need to improve.
