It is no secret to anyone that the Digital Advertising on the Internet has become an essential factor for all kinds of brands. It doesn't matter if it's a multinational with thousands of employees or a modest small-town entrepreneurship, the online advertising is the key to success.
You can work on it in parallel with traditional advertising. However, nowadays the most elaborate strategies are developed with social networks in mind, web pages, YouTube videos, etc. That's why you need a precise approach and an action plan according to your brand's needs.
In this article you will learn about the different formats of Digital advertising, the advantages they can offer you and some tricks to see results in a short time.
Definition of online advertising
The online advertising is a form of promotion of goods and services that serves to connect brands with their consumers. Depending on the type of company and target audience, the online advertising can use all kinds of strategies and tools to achieve your goals.
Unlike traditional advertising (that carried out on radio, television, magazines, etc.) which is done digitally It has the primary characteristic of direct and indirect interaction with the user. This allows you to create much closer links and promote effective communications for campaigns.
However, it also requires a thorough study and development of several fields: From the web design and composition, through language and discourse, to the analysis of results and the planning of strategies. For this reason, professionals in this field invest hours of work in innovation and the development of better campaigns.
In fact, there are several formats for advertising or Digital Marketing on the Internet effectively.
Different formats of Digital advertising
one online marketing strategy It should be composed of different fields of action. It is not necessary to cover them all. These can be adjusted according to the type of product you are you want to promote, the identity of the brand, the budget you have, etc.
Native advertising
Native advertising is very related to thebranded content. It integrates harmoniously into the brand's website without limitation user experienceIt is a form minimally invasive advertising and that provides content of value.
It can be presented in text, audio or video format. Although it is widely used, It requires precise execution to provide good results.
The Email was one of the first tools which were used to advertise on the Internet. However, for a while it was believed that it was no longer effective or was too outdated.
Nothing more false than thisTheemail marketing consists of sending bulletins, newsletters, promotions and all types of advertising via emailIt requires having a well-segmented audience and, as with various strategies, it must provide valuable content.
Display
They are the banner or pop-up style visual elementsthat can be placed on a web page, blog, etc. The key to these is that they are clear enough, with comprehensible language and that are NOT too invasive for users. In fact, they are the main target of ad blockers.
SEM
TheSEM allows you to create paid ads and campaigns on search engines and networks like Facebook and Instagram. In fact, you can "chase" your audience with ads based on the pages they've viewed on your site or the products that caught their attention. It is a truly powerful tool..
Online video
A picture is worth a thousand words. In the case of videos, this applies precisely. This advertising format is widely accepted, as it entertains the user and allows the use of various visual and linguistic resources to communicate effectively. However, they require good production and a significant investment of time and quality.
Online retargeting
Take advantage of the information collected through cookies to show ads to your users according to their actions while browsing. It is a way of paid advertising, but if you know how to take advantage of it, it allows you to show more relevant and timely ads.
Social Ads
Social networks (Trafficker Digital) have become a powerful tool for advertising. In fact, in some countries generate many more sales than the physical store and the JUNTES website. On them you can share your products, offer discounts, create dynamics and work on the brand image from the ground up.
However, the difficult part is in the speed of the information. Try to generate valuable content, interact in a fun way and build a real community (forget about buying followers, likes, etc.).
Mobile Ads
Be that as it may your Digital campaign, you must make sure that it is optimized for viewing on mobile devices. Indeed, in recent years the number of users who purchase, subscribe and interact through these devices has grown exponentially. You don't have to stay out.
In general, how long does it take for results to appear?
To be frank, achieve your goals in digital media will depend on several aspects. For example, your type of strategy, really get to know your audience, the time you invest, the quality of the content you offer and yours patience.
Advertising, since its beginnings, has never been immediate or accurate at the level of 2 + 2 = 4. In fact, until the Most qualified professionals always have several plans of action and they consider a myriad of factors. Therefore, you should keep in mind that the results may take time. from a couple of weeks to 6 months or even a year.
What you can do to be aware of these results and work on them is: Define your goals, know your market, generate value and interact with your community. In addition, you have to soak up all the numbers, analyze them and be patient with your strategies.
Finally, it only remains to remind you that, even if it's not quantum physics, the online advertising requires preparation, knowledge and effortThe most advisable thing is to invest in a professional digital marketing service that provides you with the right tools and the advice you really need.
