Anchor Text what is it?
What is an Anchor Text?
An anchor text is text that is placed “over” a link so that a word or phrase is displayed instead of the “entire” link. For example, if we want to send our readers to the Daimatics blog, we will use “visit our blog”. This way, it is more friendly for reading, as well as for search engines, favoring our SEO.
There are several types of anchor text:
- Naked: we are talking about the “bare” link here, that is, without an anchor link. For example: https://daimatics.agency.
- Generic: the classic click here.
- keyword: here we talk about anchor SEO, that is, we place a keyword on the link that we are interested in positioning, for example advertising on Instagram.
- brand: in this case, what we do is favor Off Page optimization. When we want to refer to a brand, site or whatever, we just put Daimatics.agency..
What is Anchor Text used for?
As mentioned above, there are different types of Anchor Text and this is because they can be used to fulfill different functions. These objectives can be defined according to who the link located under the text in question is directed to:
For users: for our users we need to use a Anchor Text that provides all the necessary information so that they know where the link takes them. For example, if we want to invite you to read one of our blog posts, we will use a anchor of the type Discover everything you need to know before hiring an SEO agency. A brand, site or whatever, we just put Daimatics.agency.
For SEO: In this case, we must take into account that Google's parameters for pagerank have changed a lot since the time when you could fill a page with raw internal links and achieve a good positioning. To avoid being penalized, you must choose varied words and never repeat the same phrase for two Anchor Texts.
Examples of Anchor Text
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