« Back to Glossary Index

What is Backend?

He Backend is the internal layer not visible to visitors of a web page, which contains data in programming language. It is the logical part that provides features and functionality to the site. On the other hand, the visible part is known as Frontend.

When both parts harmonize in the right way, it can be likened to the internal machinery of a Swiss watch, where the Backend it is not in sight, but without it it would not be possible to enjoy this elegant and precise accessory.

The most commonly used programming languages for the internal architecture of a website or application are C#, Java, PHP, Python, Net and Ruby.

Its function is to link the content, such as forms, texts, databases and maps, among others, with buttons and elements that allow an interactive user experience with the content offered.

What is the Backend for?

He Backend serves to optimize the operation of a website and the programming work that is carried out in this layer. It affects the loading speed, ease of interaction and user experience.

It also allows access to information with a single click on the interface, so that the user does not have to write complicated codes, which he also does not understand.

In addition, it simplifies the development process, the execution of logical actions, the connection with databases, server libraries and the management and care of the security of a website.

In other words, a website needs the creativity of design experts for a good interface, and the logic and analytics of programmers Backend, to offer a good experience, process optimization and contribute to its positioning in search engine results.

Backend examples

To illustrate this concept, let's take as an example the page of our agency: Daimatics. On the one hand, our customers and users access all the information we publish on our website through the URLs of the page of their interest. That is, the Frontend.

For their part, our team of professionals and experts in online marketing, access the Backend to publish texts, images and videos, optimizing performance and all technical aspects. They do it through a CMS like WordPress.

So it's a team effort. This is something we have learned to do very well at Daimatics.agency. That is why we have become a first-level reference among the best marketing agencies.

« Back to Glossary Index