SEO Analyst

what is a SEO Analyst?

one SEO analyst is the professional in charge of optimizing the digital presence of a website to guarantee its positioning in the first places of search engines such as Google. In a highly competitive digital world, this role is essential to generate organic traffic, attract qualified leads and ultimately increase conversions. The work of a SEO analyst is not limited to content optimization only, but also covers technical aspects, strategies of linkbuilding and constant analysis of metrics to improve website performance.

What are the Functions of a SEO Analyst?

The role of a SEO analyst it is multidimensional and includes four key areas:

1. Keyword Search

The search for keywords it is the basis of any strategy seo. one SEO analyst must:

Identify keywords with high search volume and low competition.
Analyze how users search and detect clear purchase intentions or information.
Use tools like Google Keyword Planner or Ahrefs to find positioning opportunities.

2. On-Page Optimization

theinternal optimization of the website ensures that all technical and content elements are appropriate:

Review of titles, meta descriptions and H tags.
Improvement of navigation and internal structure of the site.
Solving technical problems such as duplicate content or incorrect URLs.

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3. Off-Page Optimization

The strategy off-page involves increasing website authority through external links:

Development of strategies of linkbuilding with places of trust.
Collaboration with other portals and blogs to get quality backlinks.
Monitoring the site's digital reputation.

4. Analysis of Metrics

one SEO analyst use tools like Google Analytics to measure and improve site performance:

Analyze which keywords attract the most traffic.
Detects conversion issues and adjusts strategy accordingly.
Monitor the origin of external links and evaluate their impact on the seo.

What Skills Should One Have? SEO Analyst?

one SEO analyst must combine technical skills with analytical and communication skills. Some of the most important skills include:

Basic knowledge of programming (HTML, Sitemap, robots.txt).
Mastery of tools of seo com SEMRush, Screaming Frog i Google Search Console.
Ability to interpret data and generate clear and actionable reports.
Knowledge of user experience (UX) and its influence on it seo.

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