Email Marketing
What is Email Marketing
Email Marketing is a technique for disseminating content, which is based on the mass sending of emails to a list of subscribers or specific users. It is one of the media with the greatest potential and reach when it comes to achieving good dissemination, whether of a message, a promotion or any type of content.
Its nature and concept are due to email. Since this has become one of the current standards of communication in everyday life, especially within the professional sector, taking advantage of this channel for brands to make themselves known or to strengthen the relationship with both leads and customers has been a natural step within marketing.
It is also a concept closely linked to inbound marketing or attraction marketing. First, because it leaves behind any intrusive initiative to achieve a natural approach to the consumer (the latter must accept and go through a process to receive messages). Finally, because it takes advantage of their tastes to send them content that is of interest to them and gradually increases their intention to purchase, to the point of making them a loyal customer.
Today, it is one of the most used strategies in marketing, as well as one of the reasons why consumers' inboxes have a high volume of accumulated emails to read.
What is Email Marketing used for?
Email Marketing is used to obtain enormous diffusion for one or several specific contents. It is a massive propagation method that, in addition, provides a high volume of interest thanks to sending emails to people who have already shown interest in the brand and its services or products.
Its approach, direct but without being invasive or intrusive, also generates a good image for the brand. Furthermore, if the content is of quality and interesting, it further reinforces its positive character by demonstrating that there is an intention to always give the user something that will be useful or at least curious. Currently, it is one of the most useful strategies for generating leads and customers, as well as for increasing sales.
Examples of Email Marketing
As examples of Email Marketing, we will think about the case of Daimatics.agency, our digital marketing agency. If we start a promotion for our web design service and want our clients to know about its existence, we can send a message to all of them, especially those who have shown interest in this type of service before, so that they know that we have an active offer.
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Notes on Data Protection
- When sending a form, data such as your email and name are requested which are stored in a cookie so that you do not have to complete them again in future submissions.
- By submitting a form you must accept our privacy policy. Responsible for the data: Daima TIC Solucions SL
- Purpose: Respond to form requests.
- Legitimation: Your express consent.
- Recipient: Daima TIC Solucions SL (data stored only in email client).
- Rights: You have the right to access, rectification, deletion, limitation, portability and oblivion of your data.
- We do not share your data with third parties, and in our privacy policy you will find additional information on how we treat them, and how to exercise your rights of access, rectification and deletion, among others
