What is the Google Algorithm?

What is the Google Algorithm?

The Google Algorithm is a mathematical formula, or set of them, which is responsible for constructing the criterion according to which Google positions the contents of any online portal in its lists of results by entering certain key words, better known like keywords. A set of mechanisms that shape web positioning strategies and that is constantly evolving.

The specialists in seo and anyone looking to grow their online portal are bound to follow it very closely, as it dictates who will be more or less visible in the search engine and keeps changing every few months. The new Google algorithm, for example, is completely different from what was there years ago, which influences the strategies to be followed for positioning.

Penguin, Colla, Hummingbird or, more recently, Pigeon, are the clearest examples of this algorithm. Different versions that have appeared as weight updates and that have sometimes completely changed the criteria when positioning, accompanied by small but constant modifications that took place every few months, to the point of achieving and over a hundred annual updates.

A vitally important aspect of which we will see more to fully understand what its usefulness is and to what extent it is influential. Not surprisingly, this search engine's algorithms are considered the heart of the internet as we know it today

What the Google Algorithm is for

The Google Algorithm is used to sort the SERPs with content that, according to its own code, deserves to be in the different positions based on its quality and its acceptance by users. Its mission is always that the reader, or user, finds the most suitable answer to what he is looking for when he enters a series of keywords, that instead of coming across millions of results, he has in front of him what he really needs.

Examples of Google Algorithm

As an example of the Google Algorithm we can take Colibrí (Hummingbird). This was one of the most well-known updates to its positioning criteria, as it constituted a completely new algorithm and managed to affect almost all searches performed on the entire planet.

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