If you want to know what Ambient Marketing is
Marketing Environment Concept
What is Ambient Marketing?
Ambient Marketing is another form of so-called guerrilla marketing. It involves taking elements of daily life and modifying them without changing their location or their usefulness to promote a certain product. It is a very innovative strategy that can attract attention and that differs from the well-known street marketing by some small concepts that are fundamental when understanding this type of advertising.
While street marketing bursts onto the public road in a striking way and modifies the space around it, Ambien Marketing simply makes small modifications to objects that were already in the public space. Their function and form are practically not changed, but the shape of the object is used to adapt an ingenious image with a phrase that is engraved in the minds of passers-by.
What is the Environment for in Marketing?
A street marketing strategy can be an expensive option when you start to see that you need to put up large posters, put up LED lights or buy huge advertising screens. It is probably the most cost-effective option. face to when it comes to advertising. On the other hand, an Ambient Marketing campaign hardly requires investment.
Not only will you save money, but this type of sensory marketing will give you great originality and creativity. Done well, it will be much more effective in creating brand awareness than any other advertising method. Let's remember that times have changed, new generations are not surprised by simple things, you have to know where to hit, and in this, Ambien Marketing gets it right, since it allows you to show your brand in incredible ways.
Examples of Marketing Environment
To discover true examples of Ambient Marketing, the best thing to do is go out into the street and see how ingenuity and creativity shine in all its splendor.
Subway platforms that become temporary ski resorts, park benches that are dressed in chocolate wrappers, canopies that look like toilet paper rolls... everything is at the service of the imagination, and using it in the right way can create truly impactful brand awareness.
Daimatics.agency it can change the way you perceive advertising.
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