Nofollow Link Concept
What is a nofollow link?
A nofollow link is one that achieves the opposite of what is desired when linked from an authoritative website. It is a normal link, but with an added attribute that indicates to Google that, despite being linked, it should not transmit any authority to them, leaving the positioning of the destination website practically the same as it was before being linked.
It may sound counterproductive and harmful, but the truth is that many webmasters resort to this type of link to avoid problems with Google and other search engines. They are a concept that was born with the aim of avoiding the massification of links more than a decade ago, when positioning was taking its first steps and websites were filled with links in order to provide better SEO to the destination pages.
Today they continue to be used and, in fact, websites with a certain authority resort to them when they link to competitors so that this important authority is not transmitted in order to climb positions in the SERPs that search engines build.
Now that we have introduced the concept, we will delve a little deeper into it by explaining its usefulness and expanding the information so that you can become more familiar with the nofollow link. It can be very useful in your career to better position an online portal if you know how to use it.
What is a nofollow link for?
The nofollow link serves to not transmit any authority to the website that is linked. This transmission provides you with a small boost in positioning, commonly known as link juice due to a mechanism by which the strength of a website with high authority is transmitted to the linked one.
Its purpose does not go beyond SEO, and this is where it acquires a fairly important meaning. If a portal that enjoys a relevant position does not want the competition to climb in places thanks to it, but needs to link to it to have interesting information, it can resort to nofollow to win in both senses, both in terms of content and positioning.
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