Nofollow Link Concept
What is a nofollow link?
A nofollow link is one that achieves the opposite of what is desired when linked from an authoritative website. It is a normal link, but with an added attribute that indicates to Google that, although it is being linked, it should not transmit any authority to them, leaving the positioning of the destination website practically the same as it was before be linked
It may sound counterproductive and harmful, but the truth is that many webmasters resort to this kind of links to avoid problems with Google and other search engines. They are a concept that was born in order to avoid the massification of links more than a decade ago, when positioning was taking its first steps and the web was filled with links in order to provide better seo on landing pages.
Today they continue to be used and, in fact, websites with a certain authority turn to them when linking to competitors so that this authority, which is so important in order to climb places in the SERPs that search engines build, is not transmitted.
Now that we've introduced the concept, let's dive a little deeper into it by explaining its usefulness and expanding on the information so you can become more familiar with the nofollow link. It can be very useful in your career to better position an online portal if you know how to use it.
What is a nofollow Link for?
The nofollow link is used not to transmit any authority to the linked website. This transmission gives you a small push in positioning, commonly known as link juice due to a mechanism by which the strength of a website with high authority is transmitted to the linked one.
Its purpose does not go beyond the seo, and it is in this that it acquires a rather important meaning. If a portal that enjoys a relevant position does not want the competition to rise in places thanks to it, but needs to link it to have interesting information, it can resort to nofollow to win both ways, both in content as in positioning.
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