Screaming Frog
What is Screaming Frog?
Screaming Frog is a tool that SEO professionals are familiar with. It is a software dedicated to SEO that allows you to examine a website completely to see what it does well and what it does badly when it comes to achieving the best possible positioning in web search engines.
This program crawls the entire web like search engine spiders to then provide information about each and every link, content, saved images and even all the code used (whether HTML, CSS, PHP or any other type). All these details are essential when carrying out an SEO audit.
Really, the good thing about this tool is that it behaves exactly the same as Google and other crawlers, so it reflects exactly the same information and details as them, with the difference that its rating does not influence your positioning. It simply reveals what these bots will tell web search engines after checking the entire page.
Because of what it does, and how well it does it, Screaming Frog has become one of the essential tools for search engine optimization professionals. Even for webmasters who want to improve the performance of their website to offer the best possible user experience.
What is Screaming Frog for?
Screaming Frog's primary premise is to see what Google sees when it enters any website. By throwing all these details at it, it gives a great idea of what needs to be improved on a page to increase its performance and, obviously, also increase its position in the results pages.
An essential software for SEO audits that, in addition to this, also has some potential to improve the user experience, and it also reflects if there is an image that does not load correctly or is too heavy, as well as any code that is harmful. All of this is reflected in its reports so that those responsible for the website can fix it.
Examples from Screaming Frog
We cannot give examples of Screaming Frog beyond the software that it is, since it is something totally concrete. However, what we can do is propose a hypothetical case that illustrates its use. Let's say that at Daimatics, our digital marketing agency, we want to improve the positioning of the website we have.
Apart from creating content and following other essential principles, we use this software to obtain a complete report of any possible failures that may exist. With this in our hands, we proceed to fix everything, improving both our positioning and navigation for users.
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