API what is it?
What is an API?
An API or Application Programming Interface, for its acronym in English (Application Programming Interface), is a code used so that different applications can communicate with each other simply and efficiently.
Although it seems something exclusive to the world of programming, it is something that is used a lot in Digital Marketing. APIs are what allow you to put buttons to quickly share posts on social networks.
Today, it is a fundamental element especially in the field of Social Marketing. An API not only allows you to quickly share posts across all social networks on a website, but also streamlines web programming. It is what has made platforms such as WordPress so popular, due to the simplicity of its use and the agility of its data loading. Without it, web programming tasks would be much more complicated and require much more knowledge.
Thanks to this kind of software interface, we can also schedule the publications in our social networks to carry out our digital marketing strategies more efficiently. It is also what allows YouTube videos to be embedded in a Blogpost or articles from stores such as Amazon so as not to distract Internet users when they are browsing our site.
Without a doubt, without the development of the API, all these tasks would be much more complex, as it used to be in the past, not so many years ago.
What is an API for?
An API is a kind of common language that allows two different websites or applications to communicate with each other. A clear example of the usefulness that this concept can have in daily life is when we buy online.
To pay for the product, an API allows the shopping website to communicate with our bank's site to make the payment and check that the entire transaction was completed correctly.
In the Marketing sector, this serves to share content quickly and gain more visibility. It also favors the generation of leads and speeding up navigation. Without a doubt, everything would be more complicated without the existence of APIs.
API examples
The best example of this is the social media buttons we use on blog articles from Daimatics.agency. If we enter, for example, this post, we can find at the end the buttons to share on Facebook, Twitter, Pinterest and others.
We can also mention as an example a recent update of Whatsapp that you may have already noticed: the one that allows us to see videos from Instagram or Facebook without leaving the application. All this is possible thanks to the use of an API.
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
- contact
- shall we talk
Do you want to boost your business? Get in touch with our team
Book a meeting
Notes on Data Protection
- When sending a form, data such as your email and name are requested which are stored in a cookie so that you do not have to complete them again in future submissions.
- By submitting a form you must accept our privacy policy. Responsible for the data: Daima TIC Solucions SL
- Purpose: Respond to form requests.
- Legitimation: Your express consent.
- Recipient: Daima TIC Solucions SL (data stored only in email client).
- Rights: You have the right to access, rectification, deletion, limitation, portability and oblivion of your data.
- We do not share your data with third parties, and in our privacy policy you will find additional information on how we treat them, and how to exercise your rights of access, rectification and deletion, among others
