API what is it?
What is an API?
An API or Application Programming Interface, for its acronym in English (Application Programming Interface), is code used so that different applications can communicate with each other in a simple and efficient way.
Although it seems like something exclusive to the world of programming, it is something that is widely used in Digital Marketing. APIs are what allow you to put buttons to quickly share posts on social networks.
Today, it is a fundamental element, especially in the field of Social Marketing. An API not only allows you to quickly share posts on all the social networks of a website, but also speeds up web programming. This is what has made platforms like WordPress so popular, due to its simplicity of use and the agility of its data loading. Without it, web programming tasks would be much more complicated and would require much more knowledge.
Thanks to this type of software interface, we can also schedule posts on our social networks to carry out our digital marketing strategies more efficiently. It is also what allows us to embed YouTube videos in a Blogpost or items from stores like Amazon so as not to distract Internet users when they are browsing our site.
Without a doubt, without the development of the API, all these tasks would be much more complex, as used to happen in the past, not so many years ago.
What is an API for?
An API is a kind of common language that allows two different websites or applications to communicate with each other. A clear example of the usefulness that this concept can have in daily life is when we shop online.
To pay for the product, an API allows the shopping website to communicate with our bank's site to make the payment and check that the entire transaction was carried out correctly.
In the Marketing sector, this is used to share content quickly and gain more visibility. It also favors lead generation and speed up navigation. Without a doubt, everything would be more complicated without the existence of APIs.
API examples
The best example of this is the social media buttons we use in blog articles. Daimatics.agencyIf we go to this post, for example, we can find at the end the buttons to share on Facebook, Twitter, Pinterest and others.
We can also mention as an example a recent WhatsApp update that you may have already noticed: the one that allows us to watch videos from Instagram or Facebook without leaving the application. All this is possible thanks to the use of an API.
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