Remarketing is a digital marketing strategy that serves to increase the effectiveness of advertising impressionsThey are targeted at users who have already viewed your product or browsed your website. It is basically stealthily pursuing your potential customers with the right ads.
You can do remarketing on Facebook ADS, Google ADS and different ad platforms. For example, if you have an online cosmetics store and your customer leaves your site without making a purchase, they will then find ads for the products they saw on your website, as well as others similar to them.
This expands your options for closing the sale, creating conversions and even improving traffic to your website. Although it seems quite simple, it is necessary to take some aspects into account so that you can apply it properly and have results in a short time.
What are Google ADS and Facebook ADS?
To understand what remarketing is, we will begin by precisely defining the main characteristics of Google ADS and Facebook ADS.
Google Ads
GoogleADS is an online advertising system that allows you to get fast results. It generates ads that are placed aThe first results of the Google search engine. Unlike organic results that appear in the top positions thanks to works of seo, Google Ads ads are paid.
One of its most peculiar characteristics is that it works under the modality of cost per click This means that companies pay for clicks generated and not for visibility. Basically, new users who come from these types of campaigns have a high purchase intent.
In Google Ads, a maximum of 7 results are displayed (depending on the type of search). What makes you position yourself in a certain place is the cost per click defined at the beginning of the campaign, as well as the quality level. In other words, even if you are paying for an ad campaign, Google continues to consider the quality of your site.
Facebook Ads
On the other hand, Facebook Adsis a famous advertising platform belonging to Meta. One of its main features is that it allows you to achieve a fairly high return on investment. However, it is important to know well the market where you want to invest and manage the platform correctly.
Plus, you don't have to wait long to know if your campaign is working. Unlike other marketing actions, with Facebook ADS you can determine the success of your campaign. almost overnightIf it doesn't work, you can rethink or completely redo the strategy. Plus, it offers you a huge database.
This platform is perfect for running campaigns with highly segmented audiences. As if that weren't enough, you can also work Instagram in the same sack.
Remarketing types
Although remarketing in Google ADS and Facebook ADS have a similar essence, there are different ways to apply it. These can vary according to the type of business you have (banners, search ads, etc.). For this reason, it is advisable to have professional advice and a Digital trafficker before experimenting with these types of campaigns.
These are the different strategies you can carry out within these platforms:
Standard
Standard remarketing is nothing more than general ads. These are shown to users who have visited your website while they are surfing the Internet or Facebook.
These ads are perfect for promoting your brand. Unlike other remarketing ads, standard remarketing ads don't change based on the page or product your potential customer visited. They always focus on your brand.
Dynamic
These types of ads are used to increase sales or conversions on product and service sites. They work in a similar way to standard ads. However, unlike these, the dynamics change quite a bit depending on the product or service that the user has visited.
They are ideal for stimulate sales or conversions on your websiteWith this technique you will reach people with products for which they have already shown interest.
Research
These ads They are not in banner format but in Google searches. How it works is quite simple: Once a person visits your site, but doesn't convert, it automatically ads are created specifically targeted to this same user.
These ads appear only in Google searches. They are determined by keywords related to your product or service (previously chosen by you).
For mobile
These are ads that are related to mobile apps and websites. With this type of strategy, the user uses or shows interest in an app or page, Then, you are shown ads related to this application or website on your mobile.
Video
These ads are used on YouTube channels. Once the customer has watched one of your videos on the platform, they are automatically activated. other ads that will appear in other videos (or even on other websites or applications).
Advantages of implementing a good remarketing strategy
Without a doubt, remarketing is a powerful sales tool because it can be adapted to all types of consumers. You can achieve greater visibility, reinforce your brand and stay in the memory of your potential customers without being too invasive.
These are some of the advantages it offers you:
Accuracy: It is an automatic technique that you can activate in a very short time (especially shortly after the user has left your company's website). It persuades the consumer when their interest is still high and increases the chances of a sale. In addition, it optimizes the return on investment.
Personalization: Remarketing can be tailored to individual consumers or specific niches. This is perfect for boosting campaign results.
Effectiveness: It significantly impacts sales. In fact, consumers who have already interacted with your brand are 20% more likely to make a purchase than new customers.
Professionalism: This is a professional tactic that allows you to analyze results, get to know your users better and offer different types of promotions to attract new customers (discounts, offers, newsletters, etc.).
As you can see, remarketing is a complex technique that can be adapted to different types of businesses. However, remember that you have to to offer quality in your ads and work on it in parallel with your other promotional campaigns. Only then will you see better results.
