Specialist in Social Networks
What is a Social Media Specialist?
A Social Media Expert or Specialist, also known as a Community Manager or Social Media Manager, is a professional who knows how to design, plan and implement social media strategies in the context of online marketing for businesses.
He is an expert in the creation and timely planning of content for social networks. He is a professional leader of the online community of a digital business or brand, responsible for managing and developing such community and its digital marketing.
A social media professional must cover content creation and management, communication with the online community, and the analytics function monitoring all parameters.
What is a Social Media Specialist for?
- A Social Network Specialist is responsible for knowing social networks well, organizing them, managing them and creating the content that will be published on them.
- Among the functions and skills that a Social Network Specialist or Community Manager must possess is knowing the main social networks well and what type of content is used in each of them.
- Another skill is organizing content according to the calendar and being very aware of the possibilities of talking about the brand.
- The broad profile that a Social Network Specialist can have and the ease with which knowledge of this type of profession can be accessed via the Internet, in a certain way, generates a problem when choosing the best qualified person for this job.
- Companies that want to integrate this type of professional into their staff receive many applications, but very few adapt to the profile and skills needed. Therefore, it is necessary to set up a filtering system and a very exhaustive selection.
Examples of Specialist in Social Networks
After a social media professional, there can be a great diversity of profiles: there are IT professionals, publicists and journalists.
Among the most common profiles of social media specialists are: Journalist specialized in Social Media, SEO specialized in Social Media, IT specialist specialized in Social Media, Advertising specialist specialized in Social Media, Native Social Media Specialist, Direct Marketing Specialist converted to Social Media and Integrated Social Media Specialist.
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