What is a Social Media Specialist?
An expert o Social Networking Specialist, also known as Community Manager or Social Media Manager, is a professional who knows how to design, plan and implement social media strategies in the context of online marketing for businesses.
He is an expert in creating and planning timely content for social media. He is a leading professional in the online community of a digital business or brand, responsible for managing and developing such a community and its digital marketing.
A social media professional should cover the creation and management of content, communication with the online community and the analytics function by monitoring all parameters.
What is a Social Networking Specialist for?
One Social Networking Specialist is responsible for getting to know the social networks well, organizing them, managing them and making the content that will be published on them.
Among the functions and skills that one must possess Social Networking Specialist o Community Manager, is to know the main social networks and what type of content is used in each of them.
Another skill is to organize the content according to the calendar and be very close to the possibilities of talking about the brand.
The wide profile one can have Social Networking Specialist and the ease with which knowledge of this type of trade can be accessed via the Internet, in a way, creates a problem when it comes to choosing the person best qualified for this job.
Companies that want to integrate this type of professional into their staff receive many applications, but very few adapt to the profile and skills needed. Therefore, it is necessary to set up a filtering system and a very thorough selection.
Examples of Social Media Specialist
After a social media professional, there can be a wide variety of profiles: there are computer scientists, advertisers and journalists.
Among the most common profiles of social media specialists are: Social Media Journalist, Social Media SEO, Social Media Computer, Social Media Advertising, Native Social Media Specialist, Direct Marketing Specialist turned Media Social and Integrated Social Media Specialist.
