What is Edge Rank?
What is Edge Rank
Edge Rank is an algorithm that determines the visibility of a publication within Facebook. Social networks, since their birth, have become platforms with a high potential for disseminating content and generating visibility, so this positioning and reach system has become another field to study if you want to enhance your presence on the networks.
This set of mathematical operations is based on different factors to determine the number of fans who follow a brand or company's Facebook page, before whom the publications it makes will appear. Although there are many aspects to take into account, the three main ones are the following:
- time: The amount of time or age of a post determines the visibility of a piece of content. As the hours and days pass, it will lose relevance and, therefore, its presence will decrease.
- Affinity: if there is a high degree of interaction between user and brand, they will have a greater chance of seeing what the user posts when they connect to Facebook. Actions such as sharing or liking, in addition to commenting, are quite positive in fueling this point.
- –weight: the relevance of a content also influences its ability to reach the audience. For Facebook, those posts with videos or images are more important, therefore, they strengthen their presence on the network. The degree of interactions received also influences here.
What is Edge Rank for?
Edge Rank is used to increase the visibility of any publication made on Facebook, or to know its real reach. Since it is an algorithm that undergoes many changes, being able to analyze it well and establish strategies to make the most of it is not easy. However, if you know how to use it well, it is highly beneficial.
For brands, given the importance of this social network, taking advantage of this type of social positioning is the best way to reach both their audience and new audiences. In fact, it can be a great driver for encouraging visits to a company's website.
Examples of Edge Rank
Since it is an algorithm, it is difficult to give examples of Edge Rank. However, examples of its influence and importance can be given both inside and outside of Facebook.
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