What is Edge Rank
The Edge Rank is an algorithm that determines the visibility of a post within Facebook. Social networks, since their birth, have become platforms with a high potential for disseminating content and generating visibility, so this system of positioning and reach has become another field to study in the case of wanting to enhance the presence in the networks.
This set of mathematical operations is based on different factors to determine the number of fans who follow a brand or company's page on Facebook, before which the publications it makes will appear. Although there are many aspects to consider, the three main ones are as follows:
-Time: The amount of time or age of a post determines the visibility of a piece of content. As the hours and days pass, it will lose relevance and therefore diminish its presence.
-Affinity: if there is a high degree of interaction between the user and the brand, it will have a better chance of seeing how what it publishes appears when connected to Facebook. Actions like sharing or giving likes, in addition to commenting, are quite positive to feed this point.
-Weight: the relevance of a content also influences its ability to reach the public. For Facebook, those posts with videos or images are more important, therefore, increase their presence on the network. The degree of interactions received also influences here.
What is Edge Rank for?
The Edge Rank is used to increase the visibility of any publication made on Facebook, or to know what its real scope is. Since it is an algorithm that undergoes a lot of changes, being able to analyze it well and establish strategies to make the most of it is not simple. However, if used well, it is highly beneficial.
For brands, given the importance of this social network, being able to take advantage of this type of social positioning is the best way to approach both their audience and new audiences. In fact, it can be a great engine to encourage visits to a company's website.
Examples of Edge Rank
Since this is an algorithm, it is difficult to give examples of Edge Rank. However, examples can be given of its influence and importance both inside and outside of Facebook.
