Page Authority
What is Page Authority?
The Page Authority (PA) is a concept similar to Domain Authority (DA), but with an important difference. While DA measures the authority and weight of a domain as a whole, affecting organic positioning, PA applies to a specific page within a website.
The PA is rated on a score range of 1 to 100, based on several factors, such as its position in search engines like Google. This rating system was created by Moz to help specialists better understand the status of an individual web page.
Today, there are several tools available to measure the Page Authority of a page, thus facilitating the analysis of its positioning. However, strategies to improve this score are more complex and require work on several aspects. SEO agencies focus on increasing this score to improve the performance and visibility of a page on Google.
An increase in PA is directly reflected in the page's positions within Google search results. SEO strategies implemented to improve the Domain Authority of a website necessarily happen to improve the Page Authority of individual pages, which makes it fundamental in web optimization.
What is Page Authority for?
The Page Authority (PA) is used to measure how well a specific page is positioned within a web portal. For SEO consultants, it is a key indicator for assessing the authority of the different pages of a website and a measure of the effectiveness of the strategies used to improve the positioning of pages in search engines.
Through this element, it is also possible to evaluate whether links from other pages (backlinks) are really useful for improving positioning, since PA measures the authority of these pages that generate the links. Thus, the impact of SEO campaigns and the quality of external links for the page's rise in search results can be determined.
Examples of Page Authority
To exemplify the Page Authority (PA), we take the home page of our digital marketing agency, https://daimatics.agency, and we analyze it using the tool Open Site Explorer from Moz. Through this tool, we obtain several indicators, among which the PA stands out, which in this case is 42 out of 100.
This score means that the Daimatics homepage has an authority level of 42 in terms of positioning on Google and other web search engines. Unlike the Domain Authority (DA), the Page Authority It focuses exclusively on the home page, instead of considering the entire web portal.
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