What is a Facebook Bot?
One Facebook bot is a program that allows you to create messages for free and automatically. These are programs that have the function of generating automatic responses based on customer queries, like a kind of virtual assistant.
He Facebook bot chat or interact with us based on feedback received. These Bots combine different technologies to automate tasks and automatically interact with users. It's a marketing strategy that improves conversations between users.
The best way to understand how one works Facebook bot is to compare it with the standard or central voice that we hear when we call large companies. This exchange offers us different options and, if we so wish, we can end up talking to a person instead of a machine.
The same goes for Bots. We automate messages, but there's always a way to talk to someone. Bots allow you to automatically interact with your subscribers, being responsible for generating the responses that users will receive. To become a subscriber, the only thing you need is to send a private message through Facebook Messenger.
More and more, people are looking for immediate answers. That's why automation is part of our everyday life.
What is a Facebook Bot for?
It serves to create a relationship with users, generate potential customers or promote a product or service.
With the Facebook bot, you can even run a campaign similar to what you do by sending an email and reaching out to your Facebook Messenger contacts. You can also reach your page subscribers.
However, just like in email marketing, you should also be careful about sending excessive content or sending content without permission. Spam also works the same way here, so be careful!.
We know nothing can replace a person's response, but this tool can help you improve communication with your subscribers and increase engagement with your audience. Enjoy it and turn it to your advantage. With creativity and good planning, you will get excellent results.
Facebook Bot Examples
We find different examples of Facebook bot in Messenger. Among the most popular are the Chat Bot of Health Tap, the Chat Bot of CNN, Job Pa, Pokémon Go or Instalocate, to name a few.
