Concept of Conversion

Conversion is a term that has a multitude of meanings; however, when we narrow the spectrum to that of digital marketing, it is a process through which a user performs an action that a company wants to be carried out and provokes through different initiatives. It can be a visit to a specific page, a purchase, a message or thousands of other possibilities.

This is especially important in the online field, since it is usually the objective or rather the consequence of an entire strategy launched through the Internet. Companies usually carry out all kinds of movements on social networks, natural positioning or through promotions with advertising formats in order to achieve this conversion that translates into the key action they are pursuing.

One of the crucial elements of all digital marketing and one of the basic concepts of this sector. It is usually the element that converts any user into a potential customer or lead, and even into a final customer who decides to make a purchase or contract.

To achieve conversion, it is important to carry out an appropriate marketing strategy that takes into account several key factors. The usual thing is to establish a series of primary objectives, then define the conversions that you want to achieve, measure those that have been previously achieved and, of course, carry out a general optimization to increase them for the new initiative.