Crowdsourcing concept
What is Crowdsourcing?
Crowdsourcing is a tool that outsources tasks and reduces the workload of the members of a company. It is a phenomenon that emerged a few years ago and has gained more and more space on the Internet. It is also known as open distributed collaboration or open outsourcing of tasks.
The term Crowdsourcing was created by Jeff Howe, who established that the concept depends on the participation of undetermined people, among whom the most suitable ones will be found to carry out the tasks, respond to complex problems and contribute relevant ideas for the company.
Once the most suitable or ideal collaborators for the company have been chosen, they receive some reward for their participation in the project. The reward may be receiving some financial gratification, appearing on the list of project participants or obtaining a new job.
In summary, Crowdsourcing is a massive collaboration through new technologies, such as Web 2.0, to execute certain actions that help develop a project.
What is Crowdsourcing used for?
Crowdsourcing is used to acquire varied ideas and innovative proposals that can boost a business and achieve the best results. Being external collaborators and not having a direct relationship with the company (like an employee would be), they see things from a different point of view and can manage to change the focus of any project.
It also helps to find, within the group of collaborators, a person who is truly useful and who can contribute results in the future. Thanks to this, new possibilities for generating new projects open up.
Examples of Crowdsourcing
Some organizations like Wikipedia, use the Crowdsourcing to generate content or call to action. In the case of Wikipedia, it gives the possibility that the same users who search for information on the site also make their own contributions, either with extensions or by providing new data on certain topics.
Among the practices that are carried out with Crowdsourcing are that of collective financing, which consists of contributing an amount of money to visualize the content of a blog or publish an ebook. There is also that of calls to action on Social Networks which, in recent years, have become the most used by companies, NGOs and cultural institutions.
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